Author name: Abhijeet Pratap

Harms of Advertising for consumers and society

Advertising is generally seen as a business activity whose aim is to create demand for businesses. A large number of companies including some industry leaders invest heavily in advertising to create demand and maintain sales. Some companies choose to market themselves in other possible ways without spending an enormous fortune on promotions. Now, compare Pepsi […]

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Apple VRIO analysis 

VRIO Analysis of Apple Inc Apple is a one of the world’s largest technology brands based on market valuation. The company is based in Cupertino, California, United States. Founded by Steve Jobs and Steve Wozniak, the company is known worldwide for its focus on innovation and its range of innovative products including Mac, iPhone, iPad

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Brand Image Matters

Why brand image matters for businesses? Brand image matters more than what most managers or entrepreneurs believe. Especially, in a hypercompetitive market environment, businesses cannot afford to keep it aside from the main picture. It is not just something you can leave to the marketing function and forget. Brand image is not limited to a

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Amazon G&A Expenses

The chart above displays the general and administrative expenses of Amazon from 2010 to 2022 in millions. In 2022, the general and administrative expenses of Amazon reached $11.9 billion compared to $8.8 billion in 2021. General and administrative expenses of Amazon 2010-2022. Amounts are in millions. YEAR G&A expenses (Millions) 2022 $11,891 2021 $8,823 2020

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Amazon fulfilment Costs

Amazon’s global ecommerce operations involve several types of expenses including those related to fulfilment of orders. In 2022, Amazon’s fulfilment costs were $84.3 billion compared to $75.1 billion in 2021. The company generated more than $500 billion in consolidated net revenue in 2022 for the first time in its history. However, it also incurred net

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Amazon Revenue by Business Segment

Amazon’s business is divided into three main operating segments including North America operations, International operations and AWS. Based on net revenue, the North American operations of Amazon are its largest operating segment followed by International operations and AWS. In fiscal 2022, the company incurred operating losses from both its North America and International operations. Its

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Amazon Cloud Revenue

Amazon has experienced significant growth in its cloud revenue driven by higher demand for cloud based services. AWS experienced around 29% revenue growth in 2022 compared to the prior year. Amazon’s cloud revenue totalled $80.1 billion in 2022 compared to $62.2 billion in 2021. Amazon Revenue from AWS 2013-2022 Amounts are in millons.  Year AWS

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How much Google paid the European Commission

Google paid the European Commission $9.5 billion in fines from 2017 to 2019. Over the last three years, Google has paid the European Commission slightly above $9.5 billion in fines. The latest fine (March, 2019) slapped by the Commission was related to Google’s advertising practices. According to Commissioner Margrethe Vestager, incharge of EU’s competition policy,

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Alphabet General and Administrative expenses (quarterly)

The chart above displays the quarterly general and administrative expenses of Alphabet Inc from 2020 to 2023. In the first quarter of 2023, the company’s G&A expenses were $3.76 billion compared to $3.374 billion in the same quarter of the prior year. General and Administrative expenses of Alphabet (Quarterly) 2014 – 2023  Amounts in millions.

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Google Revenue by Business Segment

The chart above displays the total revenue generated by Google (Alphabet’s Google segment) from advertising and non-advertising sources (including cloud) from 2015 to 2022. In 2022, Alphabet’s Google segment generated total $279.808 billion in net revenue which included $224.473 billion from advertising and $55.335 billion from the non-advertising sources. The non advertising revenue of Google

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Google Cloud Revenue

The chart above displays the revenue Google generated from its cloud services. Google experienced around 37% growth in its revenue from cloud services in 2022 compared to the prior year. The search giant generated $26.3 billion from cloud services in 2022 compared to $19.2 billion in the prior year. Net Revenue of Google From Cloud

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Google revenue from YouTube Advertising

The chart above displays the revenue Google generated from advertising on its video sharing platform, YouTube. Google’s YouTube revenue has climbed faster in recent years. In 2021, it grew by $9 billion compared to 2020. In 2022, the search giant generated $29.24 billion from YouTube advertising. *************************************************************************  Google (NASDAQ: GOOGL) delivered strong revenue growth in

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Google Non-Advertising Revenue

Google Advertising versus Non-advertising revenue 2016-2022. The chart above compares the advertising and non-advertising revenue of Google from 2016 to 2022. While Google’s revenue from advertising has continued to grow at an impressive rate, it has also experienced significant growth in its revenue from non-advertising sources. In 2022, Google experienced slightly more than 17% growth

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