Several factors influence the buying choices of consumers. Some of them are economic, others sociocultural, or might be technological or even psychological in nature. Human personality and psychology are also awesome important factors that influence consumer buying behavior. In Kotler’s words, “The consumer’s choice results from the complex interplay of cultural, social, personal, and psychological … Read more
The marketing function in an organization wants to create marketing strategies that will successfully engage customers and build profitable relationships with them. However, a key question that arises in this regard is what philosophies will guide these marketing strategies. What should be the top concern when creating a marketing strategy? Should the interests of the … Read more
About marketing: Definition and goals. Marketing is all around you in a host of forms, including traditional forms as well as several modern and innovative forms like websites, apps, videos, and social media. Of all the business functions, marketing is the most customer-facing function. The simplest definition of marketing according to Kotler is engaging customers … Read more
A Character Sketch of Johnsy from the Last Leaf Johnsy is the central character in the Last Leaf. She is a young painter who lives in a four-storeyed building in Greenwich Village with her friend Sue. She falls ill with pneumonia in the winter. She is young and innocent but grows hopeless after falling ill … Read more
CONTENTS: SUMMARY.MAIN THEMES.SIGNIFICANCE OF THE TITLE.CENTRAL IDEA OF THE STORY. O’Henry’s The Last Leaf: A Summary The last leaf, a short story by O’Henry is set in Greenwich Village in New York. It was published in 1907 in O’Henry’s collection, The Trimmed Lamp and Other Stories. The author begins the story with a brief description … Read more
Sample apology emails to customers for the delivery of a defective product. It is not rare for sellers to receive complaints from customers related to product quality or defect. However, even with many quality check processes in place, sellers may end up shipping a defective product to the customer. In such a situation, the customer … Read more
Launching a new business can be exciting, but that doesn’t mean it’s without its share of challenges. There can be many different aspects of running a new business that can feel overwhelming, and figuring out how to market your new business effectively is one of them. While it may not always feel easy, the good … Read more
Adidas Five Year Business growth Strategy Adidas is a leading sports shoe brand, headquartered in Herzogenaurach, Germany. Apart from being, one of the largest and most popular sport shoe brands, the company is also a leading competitor of Nike, the world’s biggest sports shoes and apparel brand. While the company experienced a decline in sales … Read more
Chatbots are now being used across a wide range of websites and apps. Siri and Alexa are already famous worldwide. Several large and small businesses are using chatbots in online environments to provide customer support and drive higher sales. There are several advantages of using chatbots in terms of marketing, sales, and customer service. Most … Read more
CONTENTS: Domino’s Pizza is the leader in the global QSR pizza market. It was founded in 1960. The United States is the leading market of Domino’s followed by Canada. However, Domino’s operates its business across over 90 markets. The company has adopted a franchising business model. Apart from its 363 company-owned and operated stores in … Read more