Rebranding your business isn’t a fly-by-night process. It isn’t something to do when you’re bored or tired of seeing your logo. Or have this off-hand idea for a new website design or line of products. The choice to rebrand your business should be rooted. When you have a new vision for your business, a different…
Exxon Mobil (NYSE: XOM) is one of the largest publicly traded oil companies in America. It ranked number three in the Fortune 500 list of 2020. The company has its headquarters in Irving, Texas, United States. The company was incorporated in the state of New Jersey in 1882. In its more than 135 years of…
Citigroup is among the leading global financial institutions with its headquarters located in New York, United States. The history of Citigroup dates back to 1812 to the foundation of the Citibank of New York. Citigroup is a global diversified financial services holding company. Its businesses provide consumers, corporations, governments, and institutions with a broad, yet…
If your business has a marketing and sales team, then it goes without saying that you work for (or with, or own) a customer-oriented company. In a customer-oriented business, you know just how weak your interactions with your customers can be when those two teams are not working in sync. Thus, it is always important…
Have you heard of socially valuable marketing? It is now one of the driving forces behind some of the most successful advertising initiatives being used today. When it comes to communicating your message on social media, there are hundreds of ways to do this. If your goal is to communicate a positive message to conscious…
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