Nike: An Introduction Nike is an industry leading maker of sports shoes, apparel and equipment. The company is operating in a highly competitive market environment. It is famous worldwide for its unique branding, excellent marketing strategy and for its focus on product quality and innovation. The brand has experienced faster growth through its strategic investment … Read more
Chanel was founded by Gabrielle Chanel, also known popularly as Coco Chanel. Coco Chanel started with a hat boutique in 1910 but gained reputation fast as her hats were worn by famous French actresses. In 1913, she started selling a line of sportswear made of jersey, which became an instant success. Chanel is now a … Read more
CONTENTS Product Place Price Promotion Lululemon Athletica is a popular sports apparel brand, based in Vancouver, Canada. The company makes athletic apparel and accessories that are inspired by a healthy lifestyle. Dennis J. Chip Wilson founded Lululemon Athletica Inc in 1998. Lululemon in its early days produced workout apparel for women. Now, it has expanded … Read more
CONTENT Product Place Price Promotion Louis Vuitton is the most valuable luxury brand in the world. It was founded in 1854. According to the Forbes list, it is among the top ten most valuable brands in the world. Its estimated brand value according to Forbes was $47.5 billion in 2020. Louis Vuitton is a division … Read more
CONTENT VRIO Analysis Adidas VRIO Product quality Product range Marketing Manufacturing Customer experience Digital technology Brand image HR & Organizational culture Adidas (ETR: ADS) is a leading brand of sports shoes and apparel and among the main competitors of Nike. The company enjoys strong popularity and maintains a strong global presence. Apart from a large … Read more
CONTENTS: About Nike What is VRIO? A VRIO Analysis of Nike Brand Image Marketing Customer experience Product innovation Product range Product quality Technology Manufacturing capabilities A few last words About Nike: Nike (NYSE: NKE) is the global leader in the sports shoes and apparel industry with a strong presence worldwide. Apart from being known for … Read more
CONTENTS Product Place Price Promotion The Kraft Heinz company was formed in 2015 after a merger of Kraft Foods Group with Heinz. Heinz was a wholly owned subsidiary of H J Heinz Holding corporation, which was renamed Kraft Heinz Foods company after the merger. Previously, Berkshire Hathway and 3G Global Food Holdings, LP controlled H … Read more
Small businesses can often find it challenging to build a brand due to their limited resources and budgets. However, the industry is full of such examples where entrepreneurs started businesses from scratch, which later became powerhouse brands. There are several brands in the industry that essentially started as small businesses like Lego. Having started off … Read more
Contents About Best Buy Best Buy Marketing Mix Product Place Price Promotion People Processes Physical Evidence About Best Buy: One of the leading retailers in the US, Best Buy (NYSE: BBY) was incorporated in 1966 in Minnesota. The retail company performed well during the pandemic despite a new set of challenges that required quick adjustments … Read more
Yum Brands is an industry-leading group of QSR brands. The group includes KFC, Taco Bell, Pizza Hut, and Habit Burger Grill. It has its headquarters in Louisville, Kentucky, United States. Yum brands continued to optimize its portfolio for faster growth and acquired Habit Burger Grill in 2020. While the coronavirus pandemic harmed its business, the … Read more
CONTENTS: RESEARCH APPROACHES FOR GATHERING PRIMARY DATAOBSERVATIONAL RESEARCHSURVEY RESEARCHEXPERIMENTAL RESEARCH Researchers rely on data and information to answer questions, understand specific issues, or for hypotheses testing. They can obtain the data from the subjects directly or from sources that already store the data. When the data is collected directly for the project from the subjects, … Read more
CONTENTS: FIVE CORE MARKETPLACE CONCEPTS.NEEDS, WANTS, AND DEMANDS.MARKET OFFERINGS.VALUE AND SATISFACTION.EXCHANGE RELATIONSHIPS.MARKETS. Understanding the marketplace and customers is critical to winning in today’s highly competitive market environment. The leading companies invest heavily in this area and go to great lengths to understand their target market and learn about their customers’ needs, wants, and demands. It … Read more
What are the major trends and forces changing the marketing landscape in an age of relationships? The world of marketing has undergone a significant transformation in less than a decade. It is being shaped and altered by several trends and forces. While it has already changed a lot, dramatic changes still happen every day in … Read more
In a previous post, I have discussed the purchasing decision process of individual buyers. In this post, I will discuss how the business buyers make their purchasing decisions and the steps involved in the decision process. There are generally eight steps involved in a business buying situation. Business buyers buying new products will typically go … Read more
Every marketer wants his new product to be successful. However, several factors influence the adoption rate of the innovation. Some products can gain acceptance overnight. For others, it may be difficult to win the market and gain fast adoption from consumers. Apple products are very good examples of products that gained adoption very fast right after … Read more
Buying behavior can vary greatly from product to product, based on the level of involvement and degree of differences from brand to brand. For example, buying behavior for milk, toothpaste or bread will be different from that for carpet or smartphones. In the case of more complex buying decisions, there will be more buying participants and … Read more
The marketing function in an organization wants to create marketing strategies that will successfully engage customers and build profitable relationships with them. However, a key question that arises in this regard is what philosophies will guide these marketing strategies. What should be the top concern when creating a marketing strategy? Should the interests of the … Read more
About marketing: Definition and goals. Marketing is all around you in a host of forms, including traditional forms as well as several modern and innovative forms like websites, apps, videos, and social media. Of all the business functions, marketing is the most customer-facing function. The simplest definition of marketing according to Kotler is engaging customers … Read more
Launching a new business can be exciting, but that doesn’t mean it’s without its share of challenges. There can be many different aspects of running a new business that can feel overwhelming, and figuring out how to market your new business effectively is one of them. While it may not always feel easy, the good … Read more
Rebranding your business isn’t a fly-by-night process. It isn’t something to do when you’re bored or tired of seeing your logo. Or have this off-hand idea for a new website design or line of products. The choice to rebrand your business should be rooted. When you have a new vision for your business, a different … Read more
Exxon Mobil (NYSE: XOM) is one of the largest publicly traded oil companies in America. It ranked number three in the Fortune 500 list of 2020. The company has its headquarters in Irving, Texas, United States. The company was incorporated in the state of New Jersey in 1882. In its more than 135 years of … Read more
Citigroup is among the leading global financial institutions with its headquarters located in New York, United States. The history of Citigroup dates back to 1812 to the foundation of the Citibank of New York. Citigroup is a global diversified financial services holding company. Its businesses provide consumers, corporations, governments, and institutions with a broad, yet … Read more
If your business has a marketing and sales team, then it goes without saying that you work for (or with, or own) a customer-oriented company. In a customer-oriented business, you know just how weak your interactions with your customers can be when those two teams are not working in sync. Thus, it is always important … Read more
Have you heard of socially valuable marketing? It is now one of the driving forces behind some of the most successful advertising initiatives being used today. When it comes to communicating your message on social media, there are hundreds of ways to do this. If your goal is to communicate a positive message to conscious … Read more
At your advertising agency, you’re in the business of helping other companies reach the most customers and look their best. To get ahead, you must offer better services than your competitors’ products and the work your clients could do on their own. Here are a few ways to tweak your business model so that you … Read more
Shopify, a commerce company based in Canada was founded in 2003. The company changed its name to Shopify in 2014. Shopify offers a platform to merchants from which they can market and sell their products and a vast array of complementary services that can help these merchants operate their businesses efficiently. Over time the company … Read more
Running a business can be a meaningful and exciting experience. However, it can come with its share of stress, especially if you try to find new and meaningful ways to market it effectively. While doing this may not always feel easy, the good news is that you can do things to help give your company … Read more
Marketing campaigns have drastically changed as technology evolves and more options are available to reach consumers surfing the internet. Learning the best ways to utilize digital media will help you connect with those people who may be unaware of your business but love the types of products you have. Being aware of what the social … Read more
No matter how effective your current marketing strategies are, every business, from solo operations to corporations, can benefit from setting your company’s tried and true advertising campaigns aside for a while in favor of new, innovative, and creative marketing strategies. Novel approaches to marketing can engage both new and existing customers through new ways to … Read more
Caterpillar Inc (NASDAQ: CAT) is the leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines, and diesel-electric locomotives formed in 1925 after the merger of Holt Caterpillar Co. and C.L. Best Tractor Co. The company is headquartered in Deerfield, Illinois, United States. Its large and global dealer network serves … Read more