MARKETING

CONTENT VRIO Analysis Adidas VRIO Product quality Product range Marketing Manufacturing Customer experience Digital technology Brand image HR & Organizational culture Adidas (ETR: ADS) is a leading brand of sports shoes and apparel and among the main competitors of Nike. The company enjoys strong popularity and maintains a strong global presence. Apart from a large […]

CONTENTS: About Nike What is VRIO? A VRIO Analysis of Nike Brand Image Marketing Customer experience Product innovation Product range Product quality Technology Manufacturing capabilities A few last words About Nike: Nike (NYSE: NKE) is the global leader in the sports shoes and apparel industry with a strong presence worldwide. Apart from being known for […]

Small businesses can often find it challenging to build a brand due to their limited resources and budgets. However, the industry is full of such examples where entrepreneurs started businesses from scratch, which later became powerhouse brands. There are several brands in the industry that essentially started as small businesses like Lego. Having started off […]

CONTENTS: RESEARCH APPROACHES FOR GATHERING PRIMARY DATAOBSERVATIONAL RESEARCHSURVEY RESEARCHEXPERIMENTAL RESEARCH Researchers rely on data and information to answer questions, understand specific issues, or for hypotheses testing. They can obtain the data from the subjects directly or from sources that already store the data. When the data is collected directly for the project from the subjects, […]

CONTENTS: FIVE CORE MARKETPLACE CONCEPTS.NEEDS, WANTS, AND DEMANDS.MARKET OFFERINGS.VALUE AND SATISFACTION.EXCHANGE RELATIONSHIPS.MARKETS. Understanding the marketplace and customers is critical to winning in today’s highly competitive market environment. The leading companies invest heavily in this area and go to great lengths to understand their target market and learn about their customers’ needs, wants, and demands. It […]

What are the major trends and forces changing the marketing landscape in an age of relationships? The world of marketing has undergone a significant transformation in less than a decade. It is being shaped and altered by several trends and forces. While it has already changed a lot, dramatic changes still happen every day in […]

In a previous post, I have discussed the purchasing decision process of individual buyers. In this post, I will discuss how the business buyers make their purchasing decisions and the steps involved in the decision process. There are generally eight steps involved in a business buying situation. Business buyers buying new products will typically go […]

Every marketer wants his new product to be successful. However, several factors influence the adoption rate of the innovation. Some products can gain acceptance overnight. For others, it may be difficult to win the market and gain fast adoption from consumers. Apple products are very good examples of products that gained adoption very fast right after […]

Buying behavior can vary greatly from product to product, based on the level of involvement and degree of differences from brand to brand. For example, buying behavior for milk, toothpaste or bread will be different from that for carpet or smartphones. In the case of more complex buying decisions, there will be more buying participants and […]

The marketing function in an organization wants to create marketing strategies that will successfully engage customers and build profitable relationships with them. However, a key question that arises in this regard is what philosophies will guide these marketing strategies. What should be the top concern when creating a marketing strategy? Should the interests of the […]

About marketing: Definition and goals. Marketing is all around you in a host of forms, including traditional forms as well as several modern and innovative forms like websites, apps, videos, and social media. Of all the business functions, marketing is the most customer-facing function. The simplest definition of marketing according to Kotler is engaging customers […]

Launching a new business can be exciting, but that doesn’t mean it’s without its share of challenges. There can be many different aspects of running a new business that can feel overwhelming, and figuring out how to market your new business effectively is one of them. While it may not always feel easy, the good […]

Rebranding your business isn’t a fly-by-night process. It isn’t something to do when you’re bored or tired of seeing your logo. Or have this off-hand idea for a new website design or line of products.  The choice to rebrand your business should be rooted.  When you have a new vision for your business, a different […]

If your business has a marketing and sales team, then it goes without saying that you work for (or with, or own) a customer-oriented company. In a customer-oriented business, you know just how weak your interactions with your customers can be when those two teams are not working in sync. Thus, it is always important […]

Have you heard of socially valuable marketing? It is now one of the driving forces behind some of the most successful advertising initiatives being used today. When it comes to communicating your message on social media, there are hundreds of ways to do this. If your goal is to communicate a positive message to conscious […]

At your advertising agency, you’re in the business of helping other companies reach the most customers and look their best. To get ahead, you must offer better services than your competitors’ products and the work your clients could do on their own. Here are a few ways to tweak your business model so that you […]

Running a business can be a meaningful and exciting experience. However, it can come with its share of stress, especially if you try to find new and meaningful ways to market it effectively. While doing this may not always feel easy, the good news is that you can do things to help give your company […]

Marketing campaigns have drastically changed as technology evolves and more options are available to reach consumers surfing the internet. Learning the best ways to utilize digital media will help you connect with those people who may be unaware of your business but love the types of products you have. Being aware of what the social […]

No matter how effective your current marketing strategies are, every business, from solo operations to corporations, can benefit from setting your company’s tried and true advertising campaigns aside for a while in favor of new, innovative, and creative marketing strategies. Novel approaches to marketing can engage both new and existing customers through new ways to […]

The last decade has given birth to nothing short of a marketing renaissance. The rise of digital, mobile, and social advertising into a position of prominence in media mixes has created a set of opportunities and challenges that would have seemed like the stuff of science fiction in the 1990s. Now, digital advertising has arguably […]

The aim of this article is to analyze the seven P’s in the marketing mix of Lyft, a popular ride-sharing app. The services marketing mix is an extension of the four Ps of the product marketing mix. Apart from the first four Ps – Product, Place, Price, and Promotion, three more Ps are included in […]

Digital marketing is an ever-changing field. With new technology constantly emerging, it’s essential to always be up to date with how to market to your audience in the best way you can. Here are a few ways you can up your digital marketing game through things like market research tools, social media, and networking. Find […]

For marketers, one crucial step in marketing is defining their target audience or customer demographics. Understanding your audience is critical to creating great marketing strategies and winning amid a high competition level in the global market. The demographic composition of the global population has changed a lot. In the US, too, demographic changes have required […]

The marketing department in a small business is usually a one-person show. All of the marketing responsibilities rest on the shoulders of one person and that can be overwhelming for obvious reasons.  As a small business marketer, you’re tasked with creating a work-life balance that’s indicative of a healthy physical, emotional, and mental well-being. Managing […]

This article aims to highlight the global strategies used by the Lego Group for market entry and expansion. It provides a detailed overview of Lego’s global strategies through the help of BCG Matrix, VRIO Analysis, external environment analysis, and a brief marketing mix of the company. The article also highlights the marketing strategies employed by […]