One of the leading retailers in the US, Best Buy (NYSE: BBY) was incorporated in 1966 in Minnesota. The retail company performed well during the pandemic despite a new set of challenges that required quick adjustments to its operating model. However, the physical retailer changed its operating model from largely physical to largely digital in really no time. It was like an … [Read more...] about Best Buy Marketing Mix
MARKETING
Marketing Mix of Yum Brands:
Yum Brands is an industry-leading group of QSR brands. The group includes KFC, Taco Bell, Pizza Hut, and Habit Burger Grill. It has its headquarters in Louisville, Kentucky, United States. Yum brands continued to optimize its portfolio for faster growth and acquired Habit Burger Grill in 2020. While the coronavirus pandemic harmed its business, the company still achieved … [Read more...] about Marketing Mix of Yum Brands:
Research approaches for gathering primary data
CONTENTS: RESEARCH APPROACHES FOR GATHERING PRIMARY DATAOBSERVATIONAL RESEARCHSURVEY RESEARCHEXPERIMENTAL RESEARCH Researchers rely on data and information to answer questions, understand specific issues, or for hypotheses testing. They can obtain the data from the subjects directly or from sources that already store the data. When the data is collected directly for … [Read more...] about Research approaches for gathering primary data
WHAT Are the five core marketplace concepts
CONTENTS: FIVE CORE MARKETPLACE CONCEPTS.NEEDS, WANTS, AND DEMANDS.MARKET OFFERINGS.VALUE AND SATISFACTION.EXCHANGE RELATIONSHIPS.MARKETS. Understanding the marketplace and customers is critical to winning in today’s highly competitive market environment. The leading companies invest heavily in this area and go to great lengths to understand their target market and learn … [Read more...] about WHAT Are the five core marketplace concepts
Major trends and forces changing the marketing landscape
What are the major trends and forces changing the marketing landscape in an age of relationships? The world of marketing has undergone a significant transformation in less than a decade. It is being shaped and altered by several trends and forces. While it has already changed a lot, dramatic changes still happen every day in marketing. One of the leading forces that have … [Read more...] about Major trends and forces changing the marketing landscape