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VRIO Analysis of Adidas

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Adidas (ETR: ADS) is a leading brand of sports shoes and apparel and among the main competitors of Nike. The company enjoys strong popularity and maintains a strong global presence. Apart from a large product range and strong marketing and sales capabilities, the company also enjoys strong customer loyalty. 2020 remained a challenging year for Adidas when the company’s bottom … [Read more...] about VRIO Analysis of Adidas

Chapter 7 (1984 part two) – Summary and analysis.

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Brief Summary and analysis of Chapter 7 (1984 Part Two) In this chapter, Winston wakes up after having a nightmare. He remembers his mother and how they he had parted with her and his sister. He had grown up in a world marked by scarcities. After his father had died, his mother had become spiritless and weak. Winston had to scourge around dustbins for food. He was quite a … [Read more...] about Chapter 7 (1984 part two) – Summary and analysis.

VRIO analysis of Nike

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Nike (NYSE: NKE) is the global leader in the sports shoes and apparel industry with a strong presence worldwide. Apart from being known for its great product range, the brand is also known for its great marketing strategy and techniques. Nike’s popularity and marketing position rests on several factors that include product quality, marketing, customer engagement, a global … [Read more...] about VRIO analysis of Nike

1984 Book Two Chapter 6 Summary and Analysis

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A brief summary and analysis of Chapter 6 -1984 Book Two This chapter also marks a sudden turn in Winston's life. He is approached by O'Brien who is seeking him after having read a few of his articles. He is impressed by Winston's writing and believes Winston has scholarly interest in Newspeak. However, Winston denies it saying that he is only an amateur. O'Brien also … [Read more...] about 1984 Book Two Chapter 6 Summary and Analysis

1984 – Book Two – Chapter 5 – Summary and Analysis

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A brief summary and analysis of Chapter 5 (Book Two) -1984. In this chapter, Winston notices that one of his acquaintances Syme, who was an expert in Newspeak has suddenly disappeared. After trying to find out from a few sources, he notes that his name has been wiped out from all lists he was included in. It all means that has been evaporated and now he is a nobody. While … [Read more...] about 1984 – Book Two – Chapter 5 – Summary and Analysis

1984 -Book Two -Chapter 4- Summary and analysis

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Brief Summary and analysis of Chapter 4 (Book Two) of 1984. Winston has taken a risky step in this chapter. Despite knowing he cannot conceal it from the thought police or the inner party members for long, he has rented Mr. Charrington's room to meet Julia. While he is afraid that he has blundered, neither he and not Julia are able to resist the temptation of meeting there. … [Read more...] about 1984 -Book Two -Chapter 4- Summary and analysis

General Motors SWOT Analysis 2021

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A SWOT analysis of General Motors (US based leading auto manufacturer) General Motors is a leading automobile manufacturer based in the United States and with a strong global presence. The company has also continued to strengthen its presence in the Chinese automobile sector. The company makes and sells pickup trucks, SUVs, cars, crossovers and automobile parts worldwide. It … [Read more...] about General Motors SWOT Analysis 2021

1984 Chapter Three (Part Two) Summary and Analysis

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Brief Summary of Chapter Three (1984 Part Two) Since his first meeting with Julia, Winston's life has changed a lot. It is following a very different trail now, and Julia is leading the way. They have finished their first detailed meeting in the woods and part having decided to not to get back to this spot for at least two more months. For some evenings, they kept meeting in … [Read more...] about 1984 Chapter Three (Part Two) Summary and Analysis

A Marketing Mix of The Kraft Heinz Company.

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The Kraft Heinz company was formed in 2015 after a merger of Kraft Foods Group with Heinz.  Heinz was a wholly owned subsidiary of H J Heinz Holding corporation, which was renamed Kraft Heinz Foods company after the merger. Previously, Berkshire Hathway and 3G Global Food Holdings, LP controlled H J Heinz, which had acquired it on June 7, 2013. The company formed … [Read more...] about A Marketing Mix of The Kraft Heinz Company.

Chapter 2 (Book Two) 1984 Summary and Analysis.

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A Brief Summary and Analysis of Chapter 2 (Book 2) of George Orwell's 1984 In this chapter, Winston goes to the spot where he had promised to meet the girl. He reaches their earlier than the set time but soon she joins him. Julia is a talkative girl. Winston gets to know her name in this chapter. Later she ,offers Winston a chocolate. The taste is different from the type of … [Read more...] about Chapter 2 (Book Two) 1984 Summary and Analysis.

Positioning and branding a small business

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Small businesses can often find it challenging to build a brand due to their limited resources and budgets. However, the industry is full of such examples where entrepreneurs started businesses from scratch, which later became powerhouse brands. There are several brands in the industry that essentially started as small businesses like Lego. Having started off as small brands, … [Read more...] about Positioning and branding a small business

1984 Part Two Chapter One Summary and Analysis:

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Brief Summary and Analysis of Chapter One 1984 (Part Two) This chapter marks a fresh turn in Winston's life. Unexpectedly, he meets the dark haired girl in a corridor in the Ministry, four days later than they encountered each other the last time in the prole area. The girl had broken her wrist and her arm was hanging in a sling. She tripped before Winston while they were a … [Read more...] about 1984 Part Two Chapter One Summary and Analysis:

Apple SWOT Analysis 2021

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SWOT Analysis of Apple: An Introduction With a market capitalization of around $2.5 Trillion, Apple (NASDAQ: AAPL) is the largest company in the world. Known as one of the most innovative technology brands, Apple has experienced sharp growth over the past several years driven by the success of the iPhone line up and a growing range of services. Founded by Steve Jobs and … [Read more...] about Apple SWOT Analysis 2021

McDonald’s SWOT Analysis 2021

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Leading strengths and weaknesses of McDonald's: An Introduction: McDonald’s is the leading fast food chain globally based on net sales and its international footprint. It is the most valuable brand in the QSR industry. According to Statista, McDonald’s was the most valuable brand in the QSR industry in 2020 with an estimated brand value of $129.3 million followed by … [Read more...] about McDonald’s SWOT Analysis 2021

1984 Book One Chapter 8 – Summary and Analysis

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A Brief Summary and Analysis of Chapter 8 from Part One of 1984 by George Orwell. In this chapter, Winston pays a second visit to the stationery store from where he had purchased his diary. It was actually an antique store where very few customers came. Winston decides to take a break from his monotonous life and skips an evening full of dull lectures at the community … [Read more...] about 1984 Book One Chapter 8 – Summary and Analysis

1984 Book One Chapter 7 – Summary and Analysis

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Brief Summary and Analysis of Chapter 7 In chapter 7, Winston is thinking of the proles and how easily they could shake the party’s roots if they wanted. Being 85% of Oceania’s population, they could shake the party without even thinking. However, he also laments that these proles are just so occupied with petty issues that they cannot think about the major problems. So, … [Read more...] about 1984 Book One Chapter 7 – Summary and Analysis

Importance of R&D for Intel.

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Why do businesses like Intel and others invest in research and development? Intel (NASDAQ: INTC) is the largest chipmaker in the world that supplies computer chips to many original equipment manufacturers like HP, Dell, and several more. You must have seen the Intel inside logo on several computing products. It’s a globally famous brand known for its technology products. It … [Read more...] about Importance of R&D for Intel.

Chapter 6 (Book One) of 1984: Summary & Analysis

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Brief summary and analysis of chapter 6: The chapter 6 of the novel comes as a shock. The party’s approach to sex is medieval if not primitive. It is well known that the party is orthodox in its approach but when it comes to sex, it is worse. Sex is abominable and only since it is not possible to completely suppress human desires or to avoid needing children to serve the … [Read more...] about Chapter 6 (Book One) of 1984: Summary & Analysis

How to maximize job satisfaction?

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Industrywide companies have grown their focus on managing their human capital strategically. The importance of employees as the fundamental drivers of a company’s competitive advantage and market position has grown in recent years. As a result, the focus on managing employee performance and job satisfaction is now higher. Companies want to hire and retain the best. However, … [Read more...] about How to maximize job satisfaction?

How is organizational culture linked with job satisfaction?

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Organizational culture is linked with organizational performance. It is among the most critical drivers of worker productivity, research has highlighted. It plays an imminent role in driving faster growth for both small and large organizations. However, apart from the other factors, culture is known to play a distinctive role in maximizing worker satisfaction and strengthening … [Read more...] about How is organizational culture linked with job satisfaction?

Important terms in George Orwell’s 1984

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A list of terms used in George Orwell's 1984 Telescreen:  The telescreen is a television-like device used by the party to watch party workers round the clock. The telescreens are everywhere from apartments to the party office and canteen. Once a physical training instructor instructs Winston directly from the telescreen which proves that people on the other side can … [Read more...] about Important terms in George Orwell’s 1984

1984 Chapter 5 summary and analysis

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Brief summary and analysis of Chapter 5 (Book One -1984). Chapter five is a significant chapter in Orwell's 1984 since it marks an important turn in the plot. The entire chapter takes place inside the canteen which is a crowded room several levels below the ground. Winston takes a look at the world around him and feels bad about how it has decayed as he has aged.  In the … [Read more...] about 1984 Chapter 5 summary and analysis

1984 Book 1 Chapter 4 summary and analysis

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Brief summary and analysis of Chapter four In the fourth chapter of his legendary book 1984, Orwell introduces readers to the inner working structure of the Ministry of Truth where Winston worked. He also provides a detailed glimpse of Winston’s job and how he is turning nonsense into news inside his cubicle. Winston mainly rectifies past speeches and news items to make them … [Read more...] about 1984 Book 1 Chapter 4 summary and analysis

Starbucks SWOT Analysis 2021

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Starbucks (NASDAQ: SBUX) is the largest coffeehouse chain globally, with 32,660 stores operational at the end of fiscal 2020. The company is known for premium quality coffee and a focus on customer service. Apart from that, it has also been recognized for its ethical business practices and excellent organizational culture. The company has made several acquisitions in its … [Read more...] about Starbucks SWOT Analysis 2021