VISA mission and vision analysis

Most of the credit card holders around the world can easily recognize the VISA brand. VISA offers transaction processing services which includes manly authorization, clearance and settlement.  Its clients include merchants and financial institutions globally whom it offers services through its VisaNet processing platform. In 2018, VISA processed 124.3 billion transactions of 182 billion cash … Read moreVISA mission and vision analysis

Three Iconic brands by Nestle and their Marketing Strategies

Introduction: Nestle is a leading FMCG brand with a global presence and a large product portfolio. 2018 was a productive year for Nestle when it achieved impressive sales and continued the expansion of its product line. The FMCG industry is marked by heavy competition and some of the main competitors of Nestle include Unilever and … Read moreThree Iconic brands by Nestle and their Marketing Strategies

The magic of Kitkat: Marketing Strategy behind Nestle’s iconic brand

Introduction: Kitkat is among one of the iconic brands by Nestle.  Apart from the great chocolaty flavour and the attractive red and white packaging, there is a lot more that makes Kitkat special for its fans. Nestle has brought  several more chocolate products too including milky bar including Milky Bar. However, none of them could … Read moreThe magic of Kitkat: Marketing Strategy behind Nestle’s iconic brand

Gucci social media marketing strategy

INTRODUCTION Social  media is now an irreplaceable part of any major fashion brand’s marketing strategy. All the leading fashion brands are using social media to increase their reach and to engage their customers and fans from all around the globe. Gucci is among the most famous fashion brands of the world. It was founded in … Read moreGucci social media marketing strategy

Tesla’s autopilot: Features & Functions.

Tesla’s autopilot is designed for driver safety. However, you must not consider it a self driving system which turns your vehicle into a fully automated car. You still need to be attentive and keep your hands on the wheels while you drive. Otherwise the car starts sending you alerts. It is an advanced driver assistance … Read moreTesla’s autopilot: Features & Functions.