The chart above displays Alphabet’s expenses of advertising and promotions from 2014 to 2022 in billions. In 2022, the company spent $9.2 billion on advertising and promotions compared to $7.9 in the previous year. Its total sales and marketing expenses were $26.6 billion in 2022. The company has experienced impressive revenue growth during the last two years. Its expenses on marketing, traffic acquisition and other things like R&D have also increased in this period.
Advertising and Promotional expenses of Alphabet (Google) 2014 – 2022.
Amounts are in Billions.
Google’s Advertising and Promotional expenses (in Billions) 2014-22
| Year | Advertising and Promotional expenses (Billions) |
| 2022 | $9.2 |
| 2021 | $7.9 |
| 2020 | $5.4 |
| 2019 | $6.8 |
| 2018 | $6.4 |
| 2017 | $5.1 |
| 2016 | $3.9 |
| 2015 | $3.2 |
| 2014 | $3 |
2021: Google’s (parent company: Alphabet) advertising and promotinal expenses grew to $7.9 billion in 2021 from $5.4 billion in 2020. The search giant alsoenjoyed solid growth in its advertising and cloud revenues. Alphabet’s revenue for 2021 broke all previous records rising past $250 billion.
2019: The advertising and promotional expenses of Alphabet grew to $6.8 billion in 2019 from $6.4 billion in 2018. There was an increase of $402 million in the advertising and promotional expenses of Alphabet in 2019 compared to previous year.
2018: Advertising and Promotional expenses of Alphabet grew to 6.4 Billion US dollars in 2018 from 5.1 Billion US dollars in 2017. Total sales and marketing expenses of Alphabet grew to $10.5 Billion in 2018 from $9 Billion in 2017.
About Alphabet:
Alphabet is the parent company of Google. It has its headquarters located at Mountain View California, United States.
Apart from its google search engine and advertising products, Alphabet offers a vast range of products including Cloud services and other services like Chrome Browser and Google Maps.
The CEO of Alphabet is Sundar Pichai. Alphabet’s main source of revenue if digital advertising followed by cloud services. It also owns YouTube and some other businesses that are collectively called Other Bets.