Marketing Mix of Kia Motors

Kia Motors is a leading brand of automobiles based in Seoul, South Korea. The company is owned one-third by Hyundai Motors, another South Korean automobile giant. In 2019 and 2020, the company experienced swift growth in the Indian market driven by the growth in sales of its SUVs and a higher focus on product quality … Read more

7 Ps in the marketing mix of Flipkart

flipkart marketing mix

A brief introduction to Flipkart ( Indian e-commerce website) Flipkart is an Indian E-commerce website that was launched in 2007 by two IIT alumnus named Sachin Bansal and Binny Bansal, who formerly worked for the international e-commerce brand Amazon. Like Amazon, Flipkart also started with selling books and slowly expanded the line of products sold … Read more

The Kroger Company Marketing Mix.

Founded in 1883 and incorporated in 1902, the Kroger Company is among the leading retail brands in the world. Kroger operates 2,757 supermarkets under various banners in 35 States of the US as well as the District of Columbia. Of all the supermarkets that Kroger operates 2,270 have pharmacies and 1,567 have fuel centers. The … Read more

AT&T Marketing Mix

AT&T is among the leading telecommunications companies based in the United States. In the last few years, the company has made some strategic investments based on the changing market dynamics and consumer demographic changes which have started bearing results. However, the business of AT&T is not limited just to the United States but also spans … Read more

Allstate Corporation Marketing Mix

Allstate Corporation is a leading insurance provider in the United States that offers an extensive range of insurance covers for various consumer segments and their different needs. The company conducts its business through Allstate Insurance Company, Allstate Life Insurance Company, and other subsidiaries. The number of Allstate’s proprietary policies is higher than 113 million and … Read more