Citigroup marketing mix
MARKETING MIX

Citigroup marketing mix

Citigroup is among the leading global financial institutions with its headquarters located in New York, United States. The history of Citigroup dates back to 1812 to the foundation of the Citibank of New York. Citigroup is a global diversified financial services holding company. Its businesses provide consumers, corporations, governments, and institutions with a broad, yet…

7 Ps in the marketing mix of Flipkart
MARKETING MIX

7 Ps in the marketing mix of Flipkart

A brief introduction to Flipkart ( Indian e-commerce website) Flipkart is an Indian E-commerce website that was launched in 2007 by two IIT alumnus named Sachin Bansal and Binny Bansal, who formerly worked for the international e-commerce brand Amazon. Like Amazon, Flipkart also started with selling books and slowly expanded the line of products sold…