One of the leading retailers in the US, Best Buy (NYSE: BBY) was incorporated in 1966 in Minnesota. The retail company performed well during the pandemic despite a new set of challenges that required quick adjustments to its operating model. However, the physical retailer changed its operating model from largely physical to largely digital in really no time. It was like an … [Read more...] about Best Buy Marketing Mix
Yum Brands is an industry-leading group of QSR brands. The group includes KFC, Taco Bell, Pizza Hut, and Habit Burger Grill. It has its headquarters in Louisville, Kentucky, United States. Yum brands continued to optimize its portfolio for faster growth and acquired Habit Burger Grill in 2020. While the coronavirus pandemic harmed its business, the company still achieved … [Read more...] about Marketing Mix of Yum Brands:
Exxon Mobil (NYSE: XOM) is one of the largest publicly traded oil companies in America. It ranked number three in the Fortune 500 list of 2020. The company has its headquarters in Irving, Texas, United States. The company was incorporated in the state of New Jersey in 1882. In its more than 135 years of existence, the company has come far from being a regional marketer of … [Read more...] about Exxon Mobil Marketing Mix
Citigroup is among the leading global financial institutions with its headquarters located in New York, United States. The history of Citigroup dates back to 1812 to the foundation of the Citibank of New York. Citigroup is a global diversified financial services holding company. Its businesses provide consumers, corporations, governments, and institutions with a broad, yet … [Read more...] about Citigroup marketing mix
Shopify, a commerce company based in Canada was founded in 2003. The company changed its name to Shopify in 2014. Shopify offers a platform to merchants from which they can market and sell their products and a vast array of complementary services that can help these merchants operate their businesses efficiently. Over time the company has experienced enormous growth in its … [Read more...] about Marketing Mix of Shopify
Kia Motors is a leading brand of automobiles based in Seoul, South Korea. The company is owned one-third by Hyundai Motors, another South Korean automobile giant. In 2019 and 2020, the company experienced swift growth in the Indian market driven by the growth in sales of its SUVs and a higher focus on product quality and innovation. The company is eyeing faster growth and is … [Read more...] about Marketing Mix of Kia Motors
A brief introduction to Flipkart ( Indian e-commerce website) Flipkart is an Indian E-commerce website that was launched in 2007 by two IIT alumnus named Sachin Bansal and Binny Bansal, who formerly worked for the international e-commerce brand Amazon. Like Amazon, Flipkart also started with selling books and slowly expanded the line of products sold on its website to … [Read more...] about 7 Ps in the marketing mix of Flipkart
Founded in 1883 and incorporated in 1902, the Kroger Company is among the leading retail brands in the world. Kroger operates 2,757 supermarkets under various banners in 35 States of the US as well as the District of Columbia. Of all the supermarkets that Kroger operates 2,270 have pharmacies and 1,567 have fuel centers. The company also operates an online retail brand and … [Read more...] about The Kroger Company Marketing Mix.
AT&T is among the leading telecommunications companies based in the United States. In the last few years, the company has made some strategic investments based on the changing market dynamics and consumer demographic changes which have started bearing results. However, the business of AT&T is not limited just to the United States but also spans several other markets in … [Read more...] about AT&T Marketing Mix
Allstate Corporation is a leading insurance provider in the United States that offers an extensive range of insurance covers for various consumer segments and their different needs. The company conducts its business through Allstate Insurance Company, Allstate Life Insurance Company, and other subsidiaries. The number of Allstate's proprietary policies is higher than 113 … [Read more...] about Allstate Corporation Marketing Mix
Facebook is a leading social media company founded by Mark Zuckerberg in the year 2004. In around 16 years of existence, the company has enjoyed very sharp growth and boasts of a user base of more than 2.5 billion monthly active users from around the globe. Apart from connecting with others and forming communities, social media users around the world also use Facebook for … [Read more...] about Marketing Mix of Facebook: 7Ps
Volvo is one of the leading automobile manufacturers with a global presence. The company makes and sells a large range of products including cars, buses, trucks, SUVs, and crossovers. Its focus on technological innovation and product quality has helped the band grow its popularity faster around the globe. It has maintained its global presence through its industry-leading … [Read more...] about Marketing Mix of Volvo
Introduction General Motors is among the leading automobile brands in the world with a strong global presence. The company is also a leading player in the US market where it enjoys the highest market share of all the auto brands. It builds and sells trucks, crossovers, cars and automobile parts worldwide. GM has divided its automotive business into two segments including … [Read more...] about General Motors Marketing Mix.
Volkswagen is among the largest auto manufacturers in the world with a strong global presence. The company has its headquarters in Wolfsburg, Germany. Its main production plant is also located there. The portfolio of Volkswagen includes 12 brands and more than 70 different models. It has brought products in every major segment and nearly all countries around the world. The two … [Read more...] about Marketing Mix of Volkswagen
The Audi Group that includes the Audi, Lamborghini and Ducati brands is among the most recognized manufacturers of premium automobiles, supercars, Super SUVs and sporty motorcycles. Audi is among the best selling premium car brands in the world and a part of the brand portfolio of Volkswagen Motors. A globally famous car brand, Audi has brought several models, including sedans … [Read more...] about Marketing Mix of Audi