Introduction: iPhone is the line of smartphones by Apple based on its iOS operating system. It is the core product of the company accounting for the largest part of its revenue and net income. A lot of good news has followed Apple’s release of the iPhone 11. Its shares have hit an all-time high of … Read more
A Marketing Mix of Mini Cooper The production of Mini cars began in 1959. Since then several companies have owned Mini till it became a part of BMW’s product portfolio. BMW relaunched Mini in a new avatar in 2001-02. The production of last classic Mini took place in 2000. Since its relaunch in 2001, Mini … Read more
INTRODUCTION : Founded in 1984, the Great Wall Motors company is headquartered in Baoding, China. The company is involved in production and sales of automobiles and auto-parts. The main market of Great Wall Motors is China. It is also China’s largest SUV and pickup manufacturer. However, the brand is also planning its foray into the … Read more
Introduction: Lego is one of the leading names in the world of toys. It is a family owned brand whose foundation was laid by Kirk Kristiansen in 1932. What started as a small carpenter’s workshop has come a long way in these almost 85 years to become a global enterprise. Core product of the Lego … Read more
Introduction: – Intel is a leading chip producer with a global market presence. However, in the recent years, the company has changed its business model to shift it from PC centric to data centric. These changes have proved profitable for the brand and it has started showing in the form of growth in revenues and … Read more
Introduction: Oracle is a leading IT products and services provider. It markets and sells its products and services to businesses of various sizes as well as government agencies and educational institutions. Apart from an entire range of cloud offerings, the brand also offers applications and infrastructure to help its customers worldwide. Oracle is a well … Read more
Marketing Mix of Alibaba Group Alibaba Group is a fast-growing e-commerce and cloud player based in China. The head office of Alibaba Group is in Shenzhen, China and it is led by founder Jack Ma. The company has seen fast growth in its e-commerce business in recent years. Apart from that, the cloud revenue of … Read more
Introduction: Huawei was founded in 1987. It is a China based leading global information and communication technology and solutions provider. Apart from that it is a leading player in the smartphone industry which has maintained its position among the top three smartphone brands consistently. Huawei’s growth is a result of its focus on technological innovation … Read more
Introduction:- Harley Davidson is a leading premium motorcycle brand hat enjoys strong recognition in most corners of the world. It’s known all over the world for its high-performance and heavyweight motorcycles. The luxury motorcycles made by Harley Davidson are known for both their style and technology. The motorcycle brand was founded in 1903. It is … Read more
INTRODUCTION Old spice is one of the most well known brands in the portfolio of Procter and Gamble. It became a part of the P&G family in the year 1990 when P&G acquired it from Shulton company. The earliest Old Spice product was released in 1937. In 1990, P&G bought the old spice fragrances, skin … Read more
Introduction: Gap Inc is a leading global apparel retail company that sells apparel, accessories, and personal care products for men, women, and children. The brands in its portfolio include Old Navy, Gap, Banana Republic, Athleta, Intermix, and Hill City. Its large portfolio of distinct brands also gives it a strong and distinct competitive advantage. Gap … Read more
Introduction: Rayban is the best known eyewear brand of the world made famous by celebrities. It is among the leading brands in the portfolio of Luxxotica. The global fame of Ray Ban is a result of its focus upon quality, design and style. While there are several more popular brands in Luxxotica’s portfolio, Ray Ban … Read more
Introduction: Embed from Getty Images Dove is one of the most iconic beauty brands from the portfolio of Unilever. It started as a simple beauty soap and now the Dove brand sells a complete range of personal and skin care products including soaps, shampoos and other products. Dove’s beauty formula of mild cleansers made it … Read more
Introduction:- American Tourister was founded by Sol Coffer in 1933. The founder dreamt of creating a tough suitcase that could sell for a dollar. The company was acquired in 1993 by Samsonite. Now, American Tourister is a well recognized and leading brand name in the world of luggage, made famous throughout the globe by its … Read more
Marketing Mix of Vodafone (Leading Global Telecommunications Player) Vodafone group Plc is among the leading telecommunications companies of the world. It has managed a significant presence in Europe as well as Asia Pacific and Middle East through joint ventures and subsidiaries. The company offers a broad range of communication services for both companies and enterprises. … Read more
Marketing Mix of Tencent holdings ltd. Tencent is a leading internet technology company based in China. Its headquarters are in Shenzhen. Tencent has brought a large range of internet-based services in several categories including social networking, payment, information, utilities, entertainment, and artificial intelligence. The company was founded in 1998 and celebrated its 20th anniversary in … Read more
Introduction: Nestle is a leading multinational food and beverages company with a large and diverse product portfolio. The company is headquartered in Vevey, Switzerland and employs around 308,000 people. Nestle is truly a global company whose products sell across 190 countries. In the recent years, Nestle’s focus on healthy nutrition has grown and the brand … Read more
CONTENTS INTRODUCTION Target Market PRODUCTS/ SERVICES PLACE PRICE PROMOTION CONCLUSION INTRODUCTION Marketing Mix Amazon was founded by Jeffrey P Bezos in 1994 who has since been serving as its chairman. However, the online business of Amazon opened in 1995. The company has come a long way from being an online bookseller to being the leading … Read more
CONTENTS INTRODUCTION PRODUCTS PLACE PRICE PROMOTION CONCLUSION Introduction Nintendo is a major name in the world of gaming. It is a leading video game brand and a major name in the field of home entertainment. Nintendo and its subsidiaries develop, manufacture and sell entertainment products. Products created by Nintendo include dedicated video game platforms, playing … Read more
Marketing Mix of Procter & Gamble Introduction:- Procter & Gamble was incorporated in Ohio in 1905. However, the original business upon which P&G was built was founded in 1837 by William Procter and James Gamble. P&G offers a large range of consumer packaged goods. Today, its products sell across more than 180 countries and territories. … Read more
Inditex Marketing Mix 7P’s INTRODUCTION: Inditex, the leading and largest fashion brand of the world, is the parent company of Zara and based in Spain. Zara is now a well known fast fashion brand. Apart from Zara, the other brands that Inditex owns are Pull & Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and … Read more
BMW Marketing Mix Introduction: BMW, the renowned premium vehicle brand, was founded in 1916 as BFW or (Bayerische Flugzeugwerke, AG). In 1917, it became BMW G.m.b.H. and finally BMW AG in 1918. Today, it is among the most successful luxury vehicle manufacturers in the world. The brand has maintained continuous focus upon innovation. It invests … Read more
Marketing Mix of Walt Disney Introduction:- Walt Disney is famous across the world for its renowned Disney toon characters and for its award winning animated movies. The brand has brought some of the most entertaining characters and movies to its audiences around the world. The company was founded by two American brothers Walt and Roy … Read more
7 P’s in the Marketing Mix of FEDEX #Introduction: FedEx is an international brand of courier and shipping services. It is a global brand that consumers trust. Its services are available across 220 countries. The brand has managed a global presence with the help of a strong air and ground network. It has a strong … Read more
Marketing Mix of Yamaha Motors #INTRODUCTION: Yamaha motor company is a multinational organization with sales in more than 180 countries. The brand is famous globally as a maker of motorcycles. However, it has a large product portfolio that also includes marine products, power products as well as industrial machines and robots. Its focus remains on … Read more
#Marketing Mix of United Parcel Service 7Cs # Introduction: UPS or United Parcel Service was founded in the year 1907. The brand had very humble beginning as a bicycle messenger service that has grown into largest delivery network. It is now a large and global business that is operational across more than 220 countries. UPS … Read more
Marketing Mix of Salesforce.com Salesforce.com is a well known global leader in Customer Relationship Management (CRM) software. The brand is a leading cloud player and provides a wide range of CRM solutions based upon cloud technology. The company introduced its first CRM software in 2000 and since then it has expanded its range of offerings … Read more
Luxottica Marketing Mix Luxottica is a leading brand of fashion, luxury, sports and performance eye wear. The brand was founded in 1961 by Leonardo Del Vecchio. It has been listed on the Borsa Italiana since 2000. Its wholesale and retail network is located primarily in North America, Latin America, Asia-Pacific and Western Europe. Luxottica is … Read more
Samsung Galaxy S9 Marketing Mix and Marketing Strategy Samsung Electronics is a world famous technology brand that is also among the leading makers of smartphones. It is an innovative brand, known for bringing excellent television models and Galaxy smartphones. Leading the market in smartphone category, Samsung is a tough contender for Apple. Apart from … Read more
Marketing Mix of Skoda Auto Skoda Auto headquartered at Mlada Boleslav in Czech Republic is also one of the oldest car makers of the world. It has been a part of Volkswagen AG for more than 25 years now. However, origins of Skoda go back to 1895. The brand employs more than 31600 people and … Read more