MARKETING MIX

Subway Marketing Mix

Subway is a leading fast-food chain with a strong global presence. The QSR brand enjoys strong brand awareness and heavy popularity in various corners of the world. Before the pandemic, there used to be more than 40,000 subway locations globally. However, there number has reduced in 2022. Now, there are 36,900 Subway locations operational around

Subway Marketing Mix Read More »

Marketing Mix and Strategy at Various Stages of Product Life Cycle

How does the marketing mix and strategy change at each stage of the product life cycle? Each product has a life cycle which includes four stages. These stages are introduction, growth, maturity and decline. As a product passes through these life cycle stages, the company has to make changes to the marketing mix and marketing

Marketing Mix and Strategy at Various Stages of Product Life Cycle Read More »

Citigroup marketing mix

Citigroup is among the leading global financial institutions with its headquarters located in New York, United States. The history of Citigroup dates back to 1812 to the foundation of the Citibank of New York. Citigroup is a global diversified financial services holding company. Its businesses provide consumers, corporations, governments, and institutions with a broad, yet

Citigroup marketing mix Read More »

AT&T Marketing Mix

AT&T is among the leading telecommunications companies based in the United States. In the last few years, the company has made some strategic investments based on the changing market dynamics and consumer demographic changes which have started bearing results. However, the business of AT&T is not limited just to the United States but also spans

AT&T Marketing Mix Read More »

Allstate Corporation Marketing Mix

Allstate Corporation is a leading insurance provider in the United States that offers an extensive range of insurance covers for various consumer segments and their different needs. The company conducts its business through Allstate Insurance Company, Allstate Life Insurance Company, and other subsidiaries. The number of Allstate’s proprietary policies is higher than 113 million and

Allstate Corporation Marketing Mix Read More »

Marketing Mix of Volvo

Volvo is one of the leading automobile manufacturers with a global presence. The company makes and sells a large range of products including cars, buses, trucks, SUVs, and crossovers. Its focus on technological innovation and product quality has helped the band grow its popularity faster around the globe. It has maintained its global presence through

Marketing Mix of Volvo Read More »

Target Corporation Marketing Mix: 7P’s

Company Name Target Corporation. Industry Served  Retail (Physical & E-commerce) Markets served The U.S.A. Headquarters Minneapolis, Minnesota, United States. Founded 1902. (first Target store in Roseville, MN, in 1962) Founder George Draper Dayton CEO Brian Cornell Net Revenue (2018) $75.4 billion Net Income (2018) $2.94 billion Employees (2018) 360,000 No. of Stores. (2019) 1,868. Tagline

Target Corporation Marketing Mix: 7P’s Read More »

Marketing Mix of Costco Wholesale

Costco Wholesale Corporation Marketing Mix: 7P’s Company Name Costco Wholesale Corporation. Industry Served  Retail (Physical & E-commerce) Countries served 12 countries. Headquarters Issaquah, Washington, United States. Founded 1983. Founder James D Sinegal and Jeffrey Hart Brotman President & CEO Walter Craig Jelinek Net Revenue (2019) $152.7 billion Net Income Attr to Costco (2019) $3.66 billion

Marketing Mix of Costco Wholesale Read More »

Marriott International Marketing Mix

Marketing Mix of Marriott International: 7P’s Company Name Marriott International Inc. Industry Hospitality (Hotels) Main Market North America President & CEO Arne M Sorenson Number of Properties 6,906 (end 2018) 2018 Revenue $20.76 billion Headquarters Bethesda, Maryland Website Number of employees 2018 176,000 (approx.) Leading Competitors Wyndham, Hilton, Choice Hotels, Intercontinental, Accor, BestWestern. Introduction: Marriott

Marriott International Marketing Mix Read More »

Hilton Hotels and Resorts Marketing Mix

Marketing Mix of Hilton Hotels & Resorts: 7P’s 1. Brief Introduction: Company Name: Hilton Hotels. Industry: Travel & Tourism (Hospitality Industry)President & CEO: Chris NassettaMain Market: United StatesMarkets Served: North America, Europe, Asia Pacific, Middle East & Africa.Total Properties: 5,685Head Office:  7930 Jones Branch Drive, McLean, Virginia 22102.Founder: Conrad HiltonGlobal Website: 2018 Revenue: $8.9 billion.Countries &

Hilton Hotels and Resorts Marketing Mix Read More »

Oracle marketing mix

Introduction: Oracle is a leading IT products and services provider.  It markets and sells its products and services to businesses of various sizes as well as government agencies and educational institutions. Apart from an entire range of cloud offerings, the brand also offers applications and infrastructure to help its customers worldwide. Oracle is a well

Oracle marketing mix Read More »

Marketing Mix of Huawei

Introduction: Huawei was founded in 1987. It is a China based leading global information and communication technology and solutions provider. Apart from that it is a leading player in the smartphone industry which has maintained its position among the top three smartphone brands consistently. Huawei’s growth is a result of its focus on technological innovation

Marketing Mix of Huawei Read More »

Gap Marketing Mix

Introduction: Gap Inc is a leading global apparel retail company that sells  apparel, accessories, and personal care products for men, women, and children. The brands in its portfolio include Old Navy, Gap, Banana Republic, Athleta, Intermix, and Hill City. Its large portfolio of distinct brands also gives it a strong and distinct competitive advantage. Gap

Gap Marketing Mix Read More »