MARKETING

Tips for Running a Successful Digital Marketing Agency in the 2020s

The last decade has given birth to nothing short of a marketing renaissance. The rise of digital, mobile, and social advertising into a position of prominence in media mixes has created a set of opportunities and challenges that would have seemed like the stuff of science fiction in the 1990s. Now, digital advertising has arguably […]

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7 Ps in the Services marketing mix of Lyft: Revolutionizing transportation through technology.

The aim of this article is to analyze the seven P’s in the marketing mix of Lyft, a popular ride-sharing app. The services marketing mix is an extension of the four Ps of the product marketing mix. Apart from the first four Ps – Product, Place, Price, and Promotion, three more Ps are included in

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Reasons Why You Should Use Video Marketing to Grow your Business

Video Marketing is trending. While you are doing your research on which marketing techniques to use, you may have noticed that businesses are already making and sharing videos online. For many businesses, videos are the core part of their digital marketing strategy. Whether you are a small-sized start-up or a large company, video marketing is

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Difference between the Millennials and Gen Z in terms of marketing and consumer behavior

For marketers, one crucial step in marketing is defining their target audience or customer demographics. Understanding your audience is critical to creating great marketing strategies and winning amid a high competition level in the global market. The demographic composition of the global population has changed a lot. In the US, too, demographic changes have required

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Small Business Marketing: Managing the Balance

The marketing department in a small business is usually a one-person show. All of the marketing responsibilities rest on the shoulders of one person and that can be overwhelming for obvious reasons.  As a small business marketer, you’re tasked with creating a work-life balance that’s indicative of a healthy physical, emotional, and mental well-being. Managing

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How to Build a Sales & Marketing Funnel to Increase Sales Conversions

B2B companies, big or small, often do not have a structured sales & marketing funnel which helps with prospecting, lead generation, qualifying, and building their sales pipeline. They usually approach this key step in their sales process blindly and are disappointed when they get inconsistent results. With the correct structured sales & marketing funnel that

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Differences Between B2B and B2C Marketing

There are two categories of marketing in business, and you’ll fall into one or both of them: B2B and B2C. These terms stand for ‘business-to-business’ and ‘business-to-consumer,’ respectively. B2B refers to companies creating and selling products or services to other companies. It entails wholesalers, retailers, manufacturers, developers, and suppliers. Here, businesses deal with raw materials,

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Making Pro and DIY Videos Remotely During Social Distancing

Advances in technology and the need to communicate without in-person contact converged in 2020, making video a more essential vehicle than ever for personal and business uses. Even before COVID-19, the video was established as a powerful tool used for a wide range of marketing and internal communication applications. From product demonstrations and webinars to

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How To Take Your Online Marketing To The Next Level During a Pandemic

The pandemic hasn’t just impacted the personal lives of many, but it’s had an enormous impact on businesses and how they function as well. At this time, things are increasingly happening online. While this may not make a massive difference to some companies, for others, it could change how they usually do things. It can

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What is VRIO Analysis?

Resources and capabilities are drivers of competitive advantage for businesses. The business industry has grown highly competitive in the 21st century driven by technological advancement as well as increased economic activity, the rise of the middle class, and the growing buying power of the customers worldwide. While all these factors have kept intensifying the level

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Benefits of advertising for businesses and customers.

Advertising is commonly seen as a business activity aimed at demand creation. However, there are several more benefits of advertising for businesses, customers, and society. Every day people come across hundreds of ads while commuting, while sitting before the television, when searching online, and while shopping. Most of these ads are laid by businesses to

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5C Analysis of Walmart

Walmart is the largest retail brand based in the US that has enjoyed enormous growth during recent years driven by a growing international footprint and increased focus on e-commerce and customer service. As a leading retail brand, Walmart’s competitive advantage has been attributed to its EDLP pricing strategy which has remained the primary driver of

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Facebook VRIO Analysis

Facebook apart from being a leading social media network is also the favorite stop of social media marketers. It affords immense reach, a very large audience, and competitive pricing apart from great technological features that make it easier for marketers to reach their desired customer segments throughout the world. Facebook has seen rapid growth in

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Holistic marketing and its components

Holistic Marketing definition Holistic Marketing Components Internal marketing Integrated Marketing Relationship Marketing Socially Responsible Marketing Performance marketing Advantages of holistic marketing The face and form of marketing have changed a lot in the twenty-first century. Apart from growing digitalization and the advancement of digital marketing tools, the approach to marketing has also changed a lot.

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Promotion Mix

What is the Promotion Mix? The Marketing Communications Mix or the Promotion Mix is a set of various marketing tools that a company or marketer utilizes to achieve its marketing and promotional objectives. An optimized promotion mix helps target the right audience efficiently and effectively. Marketers can decide upon the right mix of tools to

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Industrial products, types, and characteristics

Distinction between Industrial Products and Consumer Products Marketers have classified products into two groups based on the types of customers who buy them. These two classifications are consumer products and industrial products. Consumer products are the products people buy for personal consumption. On the other hand, industrial products are bought for further processing or use

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Main Risks Involved in International Business and Marketing

Doing business globally can be a lucrative idea and most big businesses aspire to market and sell to a global audience rather than remain limited to their domestic markets. Companies also need to sell to foreign customers for several more reasons like increased competition in their domestic markets, market saturation, need for growth and extra

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Walmart Social Media Marketing strategy. 

Walmart’s use of social media for customer engagement and marketing. Social media has become one of the main channels of marketing, promotional campaigns and customer engagement for most brands. However, retail brands are also using them for customer service and feedback. The growth of social media channels brought several new opportunities for retailers making it

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How Market Research Can Benefit Your Business

Marketing and Market Research Strategies for Business Success. Marketing is an integral pillar of business success. While the term marketing is associated with many different activities geared towards selling your products and services, it also involves the methods and strategies your business uses to advertise them. Research that goes into finding and attracting your targeted

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How Subway uses social media for attracting and engaging customers.

Subway’s social media marketing strategy Subway is the largest fast-food brand in the world based upon the number of stores worldwide. There are more Subway restaurants around the world than any other fast-food brand. Subway has opened more than 40,000 restaurants across the globe in more than 100 countries. Its largest market is the United

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