7 Ps in the Services marketing mix of Lyft: Revolutionizing transportation through technology.

The aim of this article is to analyze the seven P’s in the marketing mix of Lyft, a popular ride-sharing app. The services marketing mix is an extension of the four Ps of the product marketing mix. Apart from the first four Ps – Product, Place, Price, and Promotion, three more Ps are included in … Read more

What You Need To Know To Market Your Business More Effectively

Running a business can be an exciting and fulfilling experience. However, it can come along with its share of challenges, as well. This can be especially true if you are looking for ways to run your business more effectively or take your marketing strategies to the next level. While trying to accomplish these things may … Read more

Reasons Why You Should Use Video Marketing to Grow your Business

Video marketing

Video Marketing is trending. While you are doing your research on which marketing techniques to use, you may have noticed that businesses are already making and sharing videos online. For many businesses, videos are the core part of their digital marketing strategy. Whether you are a small-sized start-up or a large company, video marketing is … Read more

How To Upgrade Your Digital Marketing

Digital marketing is an ever-changing field. With new technology constantly emerging, it’s essential to always be up to date with how to market to your audience in the best way you can. Here are a few ways you can up your digital marketing game through things like market research tools, social media, and networking. Find … Read more

Marketing Mix of Kia Motors

Kia Motors is a leading brand of automobiles based in Seoul, South Korea. The company is owned one-third by Hyundai Motors, another South Korean automobile giant. In 2019 and 2020, the company experienced swift growth in the Indian market driven by the growth in sales of its SUVs and a higher focus on product quality … Read more