MARKETING

Social Media for Marketing: The Case of Coca Cola Coca Cola YouTube Strategy Videos have always been an integral part of Coca-Cola’s marketing strategy. These videos mostly capture the moments of joy in people’s life. The feel-good factor and the fun lifestyle are some important things that reflect in Coca-Cola’s marketing strategy. The main target […]

What is the challenge of culture in marketing?  The importance of culture in terms of marketing is big. The world market is made up of smaller markets. The entire world economy is comprised of smaller economies that are distinct in themselves. These economies have their own cultures and languages. American economy is distinct from that

The Marketing and Branding Strategy of LG  LG is a global technology brand that aims to enrich people’s lives through the use of technology. It’s brand slogan is “Life’s Good”. The brand defines itself as a smart brand that believes in bringing surprising delights for the customers. The Life’s Good slogan is also represented in its logo

Starbucks Marketing Strategy About Starbucks: An Introduction Starbucks, the largest coffee chain in the world was founded in 1985 and operates across 83 markets. The company has achieved significant international growth since its foundation. Its leading market is the USA. However, Starbucks has also significantly grown its footprint in China, another leading market for coffee

Pepsi Pestel/PEST/PESTLE analysis INTRODUCTION: The entire soda industry has faced a decline during the last few years. Not just Pepsi, its rivals too have felt the pinch bitterly. Behind the declining performance there were mainly the social and economic factors. Several economies around the world have not performed so well in these years even after

Nike PESTEL/PESTLE analysis Big brands that sell internationally can be subject to some unique forces which impact their sales and profits. All of these forces may not be related to business directly but can have a deep influence on it.  It has not been long since the recession passed. Everyone knows how deeply it had affected

Uber Social media strategy Social media has become the new battleground for marketers. Whether it is about marketing or customer engagement, social media has successfully helped many brands increase their market share by helping them grow their number of fans and followers and strike a stronger connection with them. For many, it is the backbone

A PESTEL Analysis of the Fast Food Brand McDonald’s   McDonald’s is the leading brand in the QSR industry with a strong presence in a large number of international markets. The company is run mainly by franchisees. In 2020, the number of McDonald’s stores had reached 39,198, of which around 93% or 36,521 were franchised.

How IKEA overcame the cultural challenge? Culture is a major factor that affects all businesses. However, for those operating overseas, it is a bigger challenge. Every business wants to grow large overnight and still, when trying to sell in foreign markets culture can become a hurdle. Culture is a factor that has an important effect on your marketing strategy. Many

 Compare and contrast business-to-business (B2B) and business-to-consumer (B2C) e-commerce in terms of security, SCM monitoring, and performance enhancement.  Commercial transactions are of two types – B2B and B2C. The two arrangements differ in many terms. The differences lie in security arrangements, supply chain monitoring, performance enhancement and many other terms. It is mainly because the

The Importance of Marketing for NGOs. Marketing is important for just any brand. All of them have to serve their target markets. However, marketing serves several more purposes apart from helping you promote your business before your target audience. It helps you build recognition and credibility for your business. When it comes to the NGOs,

Difference between the B2B and retail marketing strategies Retail marketing is vastly different from B2B marketing. Both  employ different strategies. In retail marketing the focus is on smart, aggressive and consistent conversion of the customers into shoppers. The retail marketers both online and offline use more of merchandising activities to entice the target market to buy.  This

Ethical concerns in DTC (Direct to Consumer) Marketing : Pharmacare – Compcare case.  Ethics are a major concern in marketing. How the organizations market their products and services is a very important concern for both marketers and customers. Honest marketing can deliver the expected value and deceptive practices can harm both the producer and the consumer. In

Forward and backward integration Both forward and backward integration are vertical integration strategies to gain better control of the value chain, reduce dependence on the suppliers and increase business competitiveness.  The two strategies can help companies gain higher control of their business and reduce the bargaining power of suppliers. There are some major benefits to

What factors impact the demand of Pepsi/Coca Cola directly or indirectly? The creator of Pepsi Cola was Caleb Bradham who prepared and sold the syrup like drink during the 1890s. From its foundation till now, Pepsi has been through a long journey and reached the position of a leader in the beverages industry. The name

The confusion between selling and marketing: Sales versus marketing Marketing is one of the most misunderstood terms even in the business circles. Kotler has highlighted already that marketing should not be considered just a way to dispose off anything good or bad a company produces. There are so many aspects of marketing that are not

Four problems created by intangibility for the marketers In various ways, the marketing of the intangibles differs from that of the tangibles. While there is some degree of intangibility related to the tangible products also, there are some distinct challenges related to marketing of intangible products. Marketing’s concern is to find and retain customers. However,

Social Media Strategy of fashion Brand Zara Zara has become a famous brand name in the world of fashion. It is a Spanish fashion brand of clothing and accessories which has acquired global popularity. There are several reasons behind it. However, there are three important qualities that define Zara. First of all, it is known for the latest in

How has technology revolutionized marketing and advertising? The world of advertising was affected the most by technology. Especially, the arrival of digital technology changed it like nothing else. Together, digital technology and the internet ushered a new era in advertising. Technological innovation provided advertisers with new venues and channels of promotion. It made their task

All that brand equity means to businesses According to the American Marketing Association, brand equity arises out of the consumer’s favorable perception of a brand.  It is based on the consumers’ attitudes about positive brand attributes and favorable consequences of brand use. Most importantly it is the value a brand provides to an organization. Consumers’

Marketing Secrets of Apple Apple is known not just for its unequalled products but also for its matchless marketing strategy. For years continuously, it has been voted as one of the top most marketers of the world. Known most for product quality, Apple is equally good at marketing. A strong marketing strategy has several aspects.

Fast Food Industry PESTEL Analysis The popularity of fast food does not cease increasing. Despite rising health consciousness in society,  the fast-food industry has shown healthy growth over the last several years. Behind it is the consumers’ love for fast food. Since 1970, the U.S. fast-food industry has grown rapidly. Its revenue has grown more than 30

 Porter’s ‘Five Forces’ Analysis of Ford Motors The automotives industry is marked by intense competition. Here, any brand must focus on innovation to retain its market share.  Over the last few years, Ford has performed excellently in this area.  Its revival has been based on excellent leadership and technological innovation. The credit of its renovation goes to Mulally’s leadership.

A PESTEL Analysis of the automotive/automobile industry The global automobile industry is a multi billion industry with several large brands competing for market share. Since its foundation in the 19th century, this sector has grown to become an important part of the world economy in terms of revenue. Due to the large size of the auto

A PESTEL Analysis of Coca Cola: Coca Cola PESTLE Analysis (Introduction): The non-alcoholic beverages brand Coca-Cola operates globally. The global environment subjects a corporation to several kinds of pressures and challenges. Today, the world market has grown highly globalized. Companies are doing business across large regions spanning several countries. In this highly globalized market, certain factors

PIXAR ANIMATION STUDIOS CASE Study solved: (Dess, Lumpkin & Eisner) BACKGROUND: Pixar emerged as a successful brand name in the animation industry with the release of hits like Toy-story and Cars. With its long trail of blockbuster animation movies, Pixar has acquired the distinct status of a leading animation company. The brand had originated from the computer division

A SWOT Analysis of Costco Wholesale 2016. Background: Costco (NASDAQ: COST) is one of the US’ leading three retailers and the largest membership warehouse chain in the world. The brand is well known for its unconventional business model. The America based wholesale company was founded in the year 1983 by James Sinegal and Jeffery Brotman

Apple SWOT Analysis 2016. A SWOT analysis of Apple (NASDAQ: AAPL) reflects its strong position as the market leader in several product areas. Continuously, Apple has excelled on the basis of quality and innovation. In terms of quality and technology, Apple remains unbeaten year after year. However, the competitive pressure from the mid level brands