Chanel was founded by Gabrielle Chanel, also known popularly as Coco Chanel. Coco Chanel started with a hat boutique in 1910 but gained reputation fast as her hats were worn by famous French actresses. In 1913, she started selling a line of sportswear made of jersey, which became an instant success. Chanel is now a … Read more
Lululemon Athletica is a popular sports apparel brand, based in Vancouver, Canada. The company makes athletic apparel and accessories that are inspired by a healthy lifestyle. Dennis J. Chip Wilson founded Lululemon Athletica Inc in 1998. Lululemon in its early days produced workout apparel for women. Now, it has expanded its product offerings to include … Read more
Promotions Mix of fashion brand Louis Vuitton Louis Vuitton is the most valuable luxury brand in the world. It was founded in 1854. According to the Forbes list, it is among the top ten most valuable brands in the world. Its estimated brand value according to Forbes was $47.5 billion in 2020. Louis Vuitton … Read more
CONTENTS Product Place Price Promotion The Kraft Heinz company was formed in 2015 after a merger of Kraft Foods Group with Heinz. Heinz was a wholly owned subsidiary of H J Heinz Holding corporation, which was renamed Kraft Heinz Foods company after the merger. Previously, Berkshire Hathway and 3G Global Food Holdings, LP controlled H … Read more
About Best Buy: One of the leading retailers in the US, Best Buy (NYSE: BBY) was incorporated in 1966 in Minnesota. The retail company performed well during the pandemic despite a new set of challenges that required quick adjustments to its operating model. However, the physical retailer changed its operating model from largely physical to … Read more
Yum Brands is an industry-leading group of QSR brands. The group includes KFC, Taco Bell, Pizza Hut, and Habit Burger Grill. It has its headquarters in Louisville, Kentucky, United States. Yum brands continued to optimize its portfolio for faster growth and acquired Habit Burger Grill in 2020. While the coronavirus pandemic harmed its business, the … Read more
Exxon Mobil (NYSE: XOM) is one of the largest publicly traded oil companies in America. It ranked number three in the Fortune 500 list of 2020. The company has its headquarters in Irving, Texas, United States. The company was incorporated in the state of New Jersey in 1882. In its more than 135 years of … Read more
Citigroup is among the leading global financial institutions with its headquarters located in New York, United States. The history of Citigroup dates back to 1812 to the foundation of the Citibank of New York. Citigroup is a global diversified financial services holding company. Its businesses provide consumers, corporations, governments, and institutions with a broad, yet … Read more
Shopify, a commerce company based in Canada was founded in 2003. The company changed its name to Shopify in 2014. Shopify offers a platform to merchants from which they can market and sell their products and a vast array of complementary services that can help these merchants operate their businesses efficiently. Over time the company … Read more
Kia Motors is a leading brand of automobiles based in Seoul, South Korea. The company is owned one-third by Hyundai Motors, another South Korean automobile giant. In 2019 and 2020, the company experienced swift growth in the Indian market driven by the growth in sales of its SUVs and a higher focus on product quality … Read more