Sales & Marketing Expenses of Microsoft

Author- | Posted- | Updated: October 16, 2020 |

Microsoft Sales and Marketing Expenses 2002-2019

The following table shows the sales and marketing expenses of Microsoft from 2002 to 2019.

Amounts are in million dollars.

YearSales and Marketing (Mn $)
2019$18,213
2018 $                     17,469 
2017 $                     15,461 
2016 $                     14,635 
2015 $                     15,713 
2014 $                     15,811 
2013 $                     15,276 
2012 $                     13,857 
2011 $                     13,940 
2010 $                     13,214 
2009 $                     12,879 
2008 $                     13,260 
2007 $                     11,455 
2006 $                       9,818 
2005 $                       8,563 
2004 $                       8,195 
2003 $                       7,562 
2002 $                       6,252 

2019: Microsoft’s total spending on sales and marketing grew to $18.2 billion in 2019, 14% yoy growth. Its sales and marketing expenses in 2018 had amounted to $17.5 billion.

2018: Microsoft had spent 12.70 Billion USD on sales and marketing by the third quarter of the fiscal year 2018 (1st 9 months ended March 31, 2018) as compared to 11.17 Billion USD during the same period last year. Overall, the company spent $17.5 billion on sales and marketing in 2018.

The sales and marketing expenses of Microsoft include payroll, employee benefits, stock based compensation expenses and other headcount related expenses associated with sales and marketing personnel as well as the costs of advertising, promotions, trade-shows and other forms of marketing campaigns. In 2017, sales and marketing expenses increased by 6% or 842 Million Dollars. This happened mainly because of the increased Linked In expenses plus increased investment in sales capacity for its commercial cloud business.  These expenses also included 1.3 Billion dollars related to the acquisition of Linked In.

Sources:

Annual Reports of Microsoft

Abhijeet Pratap

Abhijeet has been blogging on educational topics and business research since 2016. He graduated with a Hons. in English literature from BRABU and an MBA from the Asia-Pacific Institute of Management, New Delhi. He likes to blog and share his knowledge and research in business management, marketing, literature and other areas with his readers.