How much does Microsoft spend on advertising?
The following table shows the Advertising expenses of Microsoft from 2005-2017 in Billion Dollars.
Microsoft Advertising expenses 2005-18 (Billions)
| Year | Advertising Expenses (Bn $) |
|---|---|
| 2018 | $ 1.6 |
| 2017 | $ 1.5 |
| 2016 | $ 1.6 |
| 2015 | $ 1.9 |
| 2014 | $ 2.3 |
| 2013 | $ 2.6 |
| 2012 | $ 1.6 |
| 2011 | $ 1.9 |
| 2010 | $ 1.6 |
| 2009 | $ 1.4 |
| 2008 | $ 1.2 |
| 2007 | $ 1.3 |
| 2006 | $ 1.2 |
| 2005 | $ 1.0 |
Technology brands apart from innovation also invest in marketing and promotions. Microsoft’s advertising expenses are included in its sales and marketing expenses. However, in 2017, its advertising expenses alone equalled 1.5 Billion. This was lower than what the technology giant had kept spending on advertising since 2013. Microsoft spent 1.6 Billion on advertising in 2016 and 1.9 Billion dollars in 2015.
Sources:
Annual Reports of Microsoft
