Discussion Questions from Orwell's 1984 Chapter One. Contents: Winston's primary character traits and supporting quotes.Significance of Winston's Journal and writing in Oceania.Purpose of the telescreenTwo minutes hateO'Brien's character and Winston's feelings for him Three primary character traits to describe Winston and a quote to support each. Answer: Winston, … [Read more...] about Orwell’s 1984 – Chapter One Questions
In a previous post, I have discussed the purchasing decision process of individual buyers. In this post, I will discuss how the business buyers make their purchasing decisions and the steps involved in the decision process. There are generally eight steps involved in a business buying situation. Business buyers buying new products will typically go through each of these eight … [Read more...] about How do the business buyers make buying decisions?
Every marketer wants his new product to be successful. However, several factors influence the adoption rate of the innovation. Some products can gain acceptance overnight. For others, it may be difficult to win the market and gain fast adoption from consumers. Apple products are very good examples of products that gained adoption very fast right after their … [Read more...] about Product characteristics and their impact on rate of adoption
The QSR industry globally is populated by several small and big brands. Apart from the industry-leading global brands like McDonald’s, KFC, Domino’s, Burger King, Subway, and others, there are several local brands catering to local demand across various markets. There are a very large number of brands operating in the QSR sector in the US alone. Demand varies globally … [Read more...] about Which factors affect demand and popularity in the QSR industry?
Buying behavior can vary greatly from product to product, based on the level of involvement and degree of differences from brand to brand. For example, buying behavior for milk, toothpaste or bread will be different from that for carpet or smartphones. In the case of more complex buying decisions, there will be more buying participants and higher buyer deliberation. According … [Read more...] about Buying Decision Behavior and Its Types
Several factors influence the buying choices of consumers. Some of them are economic, others sociocultural, or might be technological or even psychological in nature. Human personality and psychology are also awesome important factors that influence consumer buying behavior. In Kotler's words, "The consumer’s choice results from the complex interplay of cultural, social, … [Read more...] about Which psychological factors influence buying choices?
The marketing function in an organization wants to create marketing strategies that will successfully engage customers and build profitable relationships with them. However, a key question that arises in this regard is what philosophies will guide these marketing strategies. What should be the top concern when creating a marketing strategy? Should the interests of the … [Read more...] about Marketing Management Orientations
About marketing: Definition and goals. Marketing is all around you in a host of forms, including traditional forms as well as several modern and innovative forms like websites, apps, videos, and social media. Of all the business functions, marketing is the most customer-facing function. The simplest definition of marketing according to Kotler is engaging customers and … [Read more...] about Five Steps in the Marketing Process
A Character Sketch of Johnsy from the Last Leaf Johnsy is the central character in the Last Leaf. She is a young painter who lives in a four-storeyed building in Greenwich Village with her friend Sue. During the winter, she falls ill with pneumonia. She is young and innocent but quickly loses hope once ill with pneumonia. She lies motionless all day in her bed … [Read more...] about Main Characters in The Last Leaf by O’Henry
CONTENTS: SUMMARY.MAIN THEMES.SIGNIFICANCE OF THE TITLE.CENTRAL IDEA OF THE STORY. O'Henry's The Last Leaf: A Summary The last leaf, a short story by O’Henry is set in Greenwich Village in New York. It was published in 1907 in O’Henry’s collection, The Trimmed Lamp and Other Stories. The author begins the story with a brief description of the settings. There are just … [Read more...] about The Last Leaf by O’Henry – A summary and analysis
About chapter One: Main Characters: Winston Smith: The central character and a small member of the party but dislikes Big Brother - the top figure in the party. Winston is 39 and has a varicose ulcer. Big Brother: The lead member and the face of the party (a dictator). O'Brien: A senior member of the party who Winston believes hates Big Brother just like … [Read more...] about 1984 by George Orwell- Summary of Chapter One
Sample apology emails to customers for the delivery of a defective product. It is not rare for sellers to receive complaints from customers related to product quality or defect. However, even with many quality check processes in place, sellers may end up shipping a defective product to the customer. In such a situation, the customer service manager must immediately apologize … [Read more...] about Apology Email to Customer for Defective Product
Launching a new business can be exciting, but that doesn't mean it's without its share of challenges. There can be many different aspects of running a new business that can feel overwhelming, and figuring out how to market your new business effectively is one of them. While it may not always feel easy, the good news is that there are many things you can do to help improve your … [Read more...] about Marketing Tips You Need for Your New Business
Adidas Five Year Business growth Strategy Adidas is a leading sports shoe brand, headquartered in Herzogenaurach, Germany. Apart from being, one of the largest and most popular sport shoe brands, the company is also a leading competitor of Nike, the world’s biggest sports shoes and apparel brand. While the company experienced a decline in sales and revenue in 2020, compared … [Read more...] about The latest growth strategy of Adidas
Chatbots are now being used across a wide range of websites and apps. Siri and Alexa are already famous worldwide. Several large and small businesses are using chatbots in online environments to provide customer support and drive higher sales. There are several advantages of using chatbots in terms of marketing, sales, and customer service. Most businesses use them to offer … [Read more...] about Advantages of using chatbots
CONTENTS: About DominosHow does Dominos make money?Business Segments: US, International, and Supply chain.Domino's USDomino's supply chainDomino's international Statistical Measures Dominos uses to measure performance.Evaluating Dominos model based on the five performance objectives. Domino’s Pizza is the leader in the global QSR pizza market. It was founded in 1960. … [Read more...] about Business Model of Domino’s:
Domino’s is the leading pizza brand worldwide with a strong presence in the US, Canada, and other 90 markets worldwide. The company has experienced faster growth in its popularity and sales in recent years. Its growth is mainly driven by the company’s focus on product quality, technological innovation, and customer service. Domino’s Pizza operates a franchise business model. A … [Read more...] about A Pestel Analysis of Domino’s Pizza
HIGHLIGHTS OF THE ARTICLE Dominos has largely managed its supply chain network internally. The company has established 21 regional dough manufacturing and supply chain centers, two thin-crust manufacturing facilities, and one vegetable processing center in the United States. Apart from it, the company has five dough manufacturing and supply chain centers in Canada. Its … [Read more...] about How Domino’s manages an excellent supply chain
Domino's Business: An Introduction Domino’s a leading and well-recognized global QSR brand operating in the QSR pizza category with sales across 90 countries. The company has been around for more than 60 years. Founded in 1960, Dominos has grown into the largest QSR pizza chain worldwide based on retail sales. The company has survived the impact of the … [Read more...] about DOMINO’S SWOT ANALYSIS 2021
Rebranding your business isn't a fly-by-night process. It isn't something to do when you're bored or tired of seeing your logo. Or have this off-hand idea for a new website design or line of products. The choice to rebrand your business should be rooted. When you have a new vision for your business, a different brand message you want to push, or a newly … [Read more...] about Things to Consider When Rebranding Your Business
Domino’s is the largest QSR Pizza chain in the world based on retail sales. The company has been operational for 60 years (founded in 1960) and has grown to become the undisputed industry leader in the QSR pizza sector. The growth of the company has been driven by several factors, primarily because of its product quality, innovation, customer service, and a simplified yet … [Read more...] about How do various risk factors affect Domino’s business?
Introduction: About Domino’s Pizza Domino’s Pizza is the global industry leader in the QSR Pizza sector. The company was founded in 1960 and renamed Domino’s Pizza in 1965. It opened its first Pizza franchised store in 1967. The company has grown into one of the most recognized consumer brands globally in these 60 years. It has remained committed to product … [Read more...] about Domino’s Pizza and its competitive advantage in the QSR industry.
Introduction: Exxon Mobil is among the leading petrochemical companies in the world with a global footprint. It is also the largest publicly traded oil company in the United States. Throughout the United States, the company has established several refineries to cater to the demand for petrochemical products in the economy. Exxon Mobil was incorporated in New Jersey in 1882 … [Read more...] about ExxonMobil SWOT Analysis
Exxon Mobil (NYSE: XOM) is one of the largest publicly traded oil companies in America. It ranked number three in the Fortune 500 list of 2020. The company has its headquarters in Irving, Texas, United States. The company was incorporated in the state of New Jersey in 1882. In its more than 135 years of existence, the company has come far from being a regional marketer of … [Read more...] about Exxon Mobil Marketing Mix
Citigroup is among the leading global financial institutions with its headquarters located in New York, United States. The history of Citigroup dates back to 1812 to the foundation of the Citibank of New York. Citigroup is a global diversified financial services holding company. Its businesses provide consumers, corporations, governments, and institutions with a broad, yet … [Read more...] about Citigroup marketing mix