Citigroup marketing mix

Citigroup marketing mix

Citigroup is among the leading global financial institutions with its headquarters located in New York, United States. The history of Citigroup dates back to 1812 to the foundation of the Citibank of New York. Citigroup is a global diversified financial services holding company. Its businesses provide consumers, corporations, governments, and institutions with a broad, yet…


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If your business has a marketing and sales team, then it goes without saying that you work for (or with, or own) a customer-oriented company. In a customer-oriented business, you know just how weak your interactions with your customers can be when those two teams are not working in sync. Thus, it is always important…


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If you’re managing a team or running your own business, chances are you’ve heard plenty of experts extoll the virtues of remote work.  Working via telepresence allows you to cut costs since you don’t have to use as much office space to collaborate, and the freedom afforded by being able to work from wherever brings…