How and Why To Start a Graphic Design Business

If you are an artistic person, you may have thought about selling your art or starting a business at some point. You might have thought that this is an unattainable goal, but you would be wrong. There are several resources out there to help you get started. You should never let your dreams stay dreams. … Read more

Marketing Mix of Kia Motors

Kia Motors is a leading brand of automobiles based in Seoul, South Korea. The company is owned one-third by Hyundai Motors, another South Korean automobile giant. In 2019 and 2020, the company experienced swift growth in the Indian market driven by the growth in sales of its SUVs and a higher focus on product quality … Read more

Kia Motors PESTEL Analysis

Kia Motors is a leading South Korean automobile brand, owned one-third by the Hyundai Motors corporation. In recent years, Kia has seen a lot of success driven by its focus on product quality, passenger safety, and technological innovation. Its products have found immense popularity in the US and Indian markets especially The company has introduced … Read more

Difference between the Millennials and Gen Z in terms of marketing and consumer behavior

For marketers, one crucial step in marketing is defining their target audience or customer demographics. Understanding your audience is critical to creating great marketing strategies and winning amid a high competition level in the global market. The demographic composition of the global population has changed a lot. In the US, too, demographic changes have required … Read more

Rational and emotional appeals in advertising

Marketers use various methods to affect the consumers’ purchasing behavior. Advertising is one of the most common methods used to grow customer base and drive higher sales by persuading customers to buy from a specific brand. How good a job an advert does at attracting people depends on some unique factors. While some adverts are … Read more