Organizations want to deliver quality products and services and create maximum user satisfaction. They carry out review of systems and processes to provide quality offerings that meet user needs effectively. A systems analysis also known as information systems analysis is the process that IT professionals use to identify problems and offer suggestions for improvement … [Read more...] about Systems Analysis and its benefits
Today’s buyers are more informed and empowered compared to a decade ago. They have access to all the information they need to make a well-informed purchase. It is why the approach to marketing has also changed a lot. Rather than the use of techniques to push sales, the focus is on engaging the customer at each stage in his journey. Marketers need to be familiar with the buyer’s … [Read more...] about What is the buyer’s journey?
It is important for both firms and marketers to understand customer journey and their buying decision behavior to successfully attract and retain customers. While there are several models in marketing to guide marketers in this regard, the AIDA model is among the most effective ones to create an effective marketing strategy. There are four stages or phases in the AIDA model … [Read more...] about AIDA Model in marketing: definition, applications and examples.
Advertisements play a critical role in helping businesses develop and grow their market share. The help create demand and build brand awareness. Understanding the various elements of advertising helps business managers understand the limitations and capabilities of advertising and create better promotional campaigns. It is critical for marketing managers to know about the … [Read more...] about 5 Ms of advertising
Subway is a leading fast-food chain with a strong global presence. The QSR brand enjoys strong brand awareness and heavy popularity in various corners of the world. Before the pandemic, there used to be more than 40,000 subway locations globally. However, there number has reduced in 2022. Now, there are 36,900 Subway locations operational around the globe. The largest … [Read more...] about Subway Marketing Mix