MARKETING

Marketing Mix of Adidas Adidas has made a real come back in the past few years. Despite Nike’s challenge, it has emerged a strong player and is again in a mood to make its presence felt with full might. The brand has a unique appeal and its market share and popularity have grown in the […]

A PESTEL/PESTLE Analysis of Pharmaceutical Industry The global pharmaceutical industry is expected to have grown to more than 1.12 trillion dollars by the year 2012. This trillion dollar industry is facing various uncertainties globally. A market research firm ‘Evaluate Pharma’ projected a global growth rate for the Pharma industry of 6.3% CAGR through 2022. The

Generic and Intensive Strategies used by Walmart For any firm to win and lead in the 21st century, it is important to build a source of sustainable competitive advantage. There can be several sources of competitive advantage. For example one firm gains competitive advantage through technological innovation and the other through skilled human resources.  

 Porter’s Generic Strategy – case of Starbucks For any firm to win in the highly competitive environment of the 21st century, it is important to have a source of sustainable competitive advantage.  Only the firms like Apple, Google, Microsoft, Starbucks etc. that have acquired a sustainable competitive advantage have been able to reach the leadership

PESTEL/PESTLE Analysis of Lenovo Lenovo, the largest PC maker in the world has registered some magnificent wins over a short period of time.  Since its incorporation in 1988, the brand has grown a lot and managed to retain a market share of 21% even in a period when the entire PC market is facing a

A PEST/PESTLE/PESTEL analysis of HP   HP is one of the largest PC brands in the world. However, the rise of cloud computing and mobile computing has imposed new demands on the PC industry. In light of the changing Market dynamics, the PC maker underwent a major restructuring and broke itself into two separate divisions-

Adidas Marketing and Branding Strategies Despite Nike’s market dominance, Adidas has continued to make its presence felt as a very strong player in sports shoes and apparel industry. Considering its performance during the last few years, Adidas has made a quite but impactful return. Its Superstar was the top selling shoe of 2016. The growing

Marketing Strategy of Nike An excellent business depends upon an excellent marketing strategy. Known for its great quality athletic products, Nike is famous globally and holds a very large market share, close to half in US. However, being a celebrity brand does not come easy and you need to do a lot of marketing and

Uber PESTEL Analysis The rise of the sharing economy has affected several major changes around the world. When we are talking of sharing economy, we cannot help talking of Uber. The company has a staggering reach in 45 countries. All it does is to connect the rider and the passenger and takes a small cut

Coca Cola is one of the most recognizable brands globally. Known for its strong brand image and global presence, Coca Cola has several billion dollar brands in its portfolio. However, running a large and successful brand also requires managing the value chain successfully. A value chain includes all the activities starting from obtaining the raw

Marketing Mix of IKEA: IKEA is a world famous brand of affordable home furnishing products. As of August 31, 2016, the brand had 340 stores operating across 28 countries. Apart from its affordable products, the brand is also known for great quality and matchless designs. When it comes to design and quality, IKEA is known

Marketing Mix of Toyota: After being toppled from the first position by Volkswagen, Toyota is now the second biggest carmaker in the world. In 2016, the Japanese carmaker, sold more than 10.175 million vehicles globally. Toyota makes and sells motor vehicles and their parts. Not just vehicles, Toyota also provide financial services through its financial

Delta Airlines PESTEL Analysis Every year Delta Airlines serves more than 180 million customers.  Apart from being named the most admired airlines Delta was also mentioned in Fortune’s top 50 most Admired companies. Delta is known for its industry leading global network. The carriers of Delta and Delta connections offer service to 323 destinations across

IKEA Marketing Strategy Introduction: Building a global brand is not an easy task. While excellent product quality and affordable prices can be good for penetrating new markets, the way a brand is marketed decides its fortune in the long term. In the global environment, success rests especially on marketing. IKEA is a well-known global brand

Aviation Industry Five Forces Analysis The attractiveness of any industry is affected by several forces. In the 21st century, the aviation industry has kept growing in popularity and demand. Apart from a fast growing world economy, there are several forces that have affected its growth. It is a lucrative industry. However, several forces decide the

Boeing PESTEL analysis Boeing is one of the most well-known and powerful players in the aviation industry. It has acquired several critical capabilities and due to its technologically innovative models, the demand for Boeing’s aircrafts has increased sharply. However, its business is affected by a wide range of factors that vary in nature. From political

Five Forces Analysis of Ebay E-bay is one of the most recognized brand names in the field of e-retail. While compared to Amazon, it has seen less growth, the brand has still maintained an impressive presence in the e-retail business. In the recent years, E-bay seems to have geared up to challenge Amazon. It has

A PESTEL/PESTLE analysis of Google Google is famous as a search engine but the brand has extended its presence in several other new areas too in the recent years. From email to maps, cellphones, laptops and cloud services, Google makes and provides a wide range of products and services meant for individuals and businesses. Apart

Coca Cola Marketing Strategy The marketing strategy of Coca Cola is a mix of three important elements – affordable prices, worldwide accessibility, and great customer connection.  The brand is present across more than 200 nations and is sold in packages of various sizes. The products are priced competitively because of the heavy competition in the

A PESTEL/PESTLE/PEST ANALYSIS of IKEA IKEA operates its more than 375 stores in various parts of the globe. Its global presence means that the brand is subject to several forces. In this era of globalization, from political to economic, social and technological, there are several forces that affect the brands and their business. IKEA is

Banking Industry PESTEL analysis The banking industry is a highly fragmented and made up of various segments including retail banking, corporate and investment banking as well as asset and wealth management. During the period from 2006 to 2011, the retail banking segment had seen significant growth and is expected to grow even faster in 2017.

Marketing Mix of Nike (Extended 7Ps) Nike (NASDAQ: NKE) is a famous global brand of sports shoes and gear. Known for its athletic and stylish products, the brand has acquired international fame as a leading sports shoes brand and a marketer. The company also sells its products through online stores in several countries. The most

Ad Analysis essay based on Ad of Axe deodorant Axe makes an entire range of grooming products for men. Its ads are generally known to contain some degree of steaminess.  In most of Axe ads there is a portrayal of how the Axe products can add to and magnify your masculine charm.  The theme is

Advertisement Analysis: Coca Cola Ad (Taste the Feeling) Coca Cola Taste the feelings ad is clearly targeted at the feelings and emotions of the millennial generation.  The ad opens with a view of a glass full of ice and coca cola. The view is followed by several wonderful moments of friendship, love and excitement. The

Five Forces Analysis of Under Armour Under Armour is a leading brand of athletic gear. Since its foundation, the brand has brought so many innovative products targeted at the sports market. The brand has continued to expand its international  footprint. It has built an impressive presence over these years even outside US. Its main competitors

A PESTEL/PESTLE analysis of Walmart Past 3 years have been great for the retail sector. Color has returned to the global economy and with it consumer confidence has also returned. By 2020, this sector is expected to have grown to the size of $28 trillion. Walmart is the king of physical retail. However, competitive pressure on

Amazon Inc Five Forces Analysis The retail industry has grown fast since the recession and Amazon is at the lead in this growth story. The e-retailer sells and ships to more than 185 countries globally. 2015 proved to be a very happy turn for the e-retailer.  Amazon’s network is pretty big and is spread throughout the

A PESTEL Analysis of Amazon In the past few years, the retail industry has seen exponential growth. E-retail has taken the lead and leading the e-retail saga is Amazon. Jeff Bezos has left no stone unturned to make Amazon the most successful e-retailer. Currently, he is trying to add fire to Amazon’s game in Asia. Now that

A PESTEL analysis of the retail industry New forces and trends are shaping the retail landscape. Particularly, it is the technological and economic trends that are  having the deepest effect on it. However, with time the competitive pressure is also growing which is because of the growth in the number of players and proliferation of

A PESTEL Analysis of Microsoft Microsoft is a familiar name for most computer users. Most computers on the planet run on Microsoft’s Windows Operating system. However, apart from its Windows OS and Office software, its cloud services have also grown highly popular and the brand’s performance in 2017 has been appreciable. However, the PC and laptop industry

MARKETING MIX OF PEPSI: PRODUCT, PLACE, PRICE, AND PROMOTION Introduction : Pepsi, the global beverage giant makes and sells some of the most popular soda brands in the world. Sold across more than 200 countries, Pepsi is a well-recognized and highly popular brand. Rivaled by Coca Cola, Pepsi is a leading soda brand and among

  PESTEL ANALYSIS OF TOYOTA MOTORS The automotive brands globally deal with several challenges while trying to operate profitably. While the end of economic recession has led to rising sales and profits, there are other factors too affecting the automobile industry.   Self-driving technology is already creating lots of excitement and Toyota, like Ford and

PESTEL ANALYSIS OF FORD MOTORS The international business environment is full of risks and opportunities of all kinds. Every international brand has to deal with several forces and changes in the business environment that can be both abrupt and frequent. A PESTEL analysis helps understand some of the major risks businesses have to face when

An Introduction to Coca Cola Coca Cola is one of the two leading brands in the soda industry and the largest brand of non-alcoholic beverages in the world. The international empire of Coca Cola spans more than 200 countries. The company has a large product portfolio of sparkling and still beverages. The soda industry felt

A PESTEL/PESTLE ANALYSIS OF THE TELECOM INDUSTRY 2016 was great in many terms for the telecom sector and except for a few pessimistic reports, 2017 is expected to remain an year of great opportunities. Adding to the excitement are 5G and autonomous vehicles. Overall, signs are that the industry is going to find better and

 Marketing Mix of Google Google’s name has become a synonym for search. However, apart from search engine, Google is active in other areas too.  There is a tall list of products and services made by Google. Android phones, tablets, social media, mail, internet browser and the list of Google products goes on. If you work

A PESTEL Analysis of ZARA Zara’s popularity has kept growing during the past few years. It is one of the most known names in the world of fast fashion known for excellent designs and affordable prices. Another important attraction of Zara are its faster fashion cycles. Instead of two or three, it brings several cycles

Hospitality/Tourism Industry Pestel Analysis If any of the industries is really too susceptible to the environmental factors then it is the hospitality industry. From changing weather to changing governments, all these factors can impact it deeply. Apart from it, technological and social trends too can impact it deeply. 2016 remained a great year for hospitality

Marketing Mix of Starbucks Coffee Starbucks is the largest and most successful coffee house chain in the world. It has 32,660 stores running worldwide (As of September 2020). The reason behind its global success is the premium quality of its products, the great leadership of Howard Schultz and the excellent customer experience. The brand is known for

A PESTEL/PESTLE ANALYSIS OF DELL DELL is a renowned player in the global PC industry. The brand has created a differentiated brand image on the basis of its excellent resources and capabilities and a differentiated business model that serves the customers directly. It has introduced a wide product line consisting of products that cater to

Starbucks PESTEL Analysis Starbucks is the leading Coffee house chain in the world with its more than 22,000 stores running worldwide. While it is the largest Coffee brand globally, it is also the most successful one. The secret of Starbucks’ success lies in excellent quality and great leadership. It has created the brand image of an

Porter’s Five Forces Analysis of  Costco: Costco is among the leading brands in the retail industry. Apart from being one of the three leading retailers in US, it is also the leading membership based warehouse chain in the world.  The brand has utilized an unconventional business model. It is best known for its low prices

Walmart Five Forces Analysis Walmart is the largest retailer in US and its large size and brand image give it significant clout. Whether it is regarding the suppliers, or the customers, Walmart always has the upper hand based on its unique strategy. The low prices available at Walmart are not found at other retail stores.

Pepsi Five Forces Analysis Pepsi and Coca Cola are the leading brands in the soda industry. However, the soda industry has felt the chill during the last few years. Apart from the sweeping health consciousness, there are other factors too that are affecting its profitability. Pepsi had a bad 2015 and things do not seem

Dell Marketing Mix: Dell is a well-known brand of computers and IT solutions. The brand is best known for its direct business model and great technology. In the last five years, the PC market has been through a phase of consistent decline. Dell has also seen its business being affected. Still, the brand is among

Porter’s Five Forces Analysis of Coca Cola Porter’s five forces model, named after its developer Michael E Porter, is a strategic analysis tool that helps to analyse some critical forces affecting the level of competition in an industry. This model has acquired great popularity and fame over time and is used widely across the business world for

Hewlett Packard Marketing Mix The rise of cloud computing and mobile technology has proved to be challenging for most of the established PC brands including HP. To respond to these changes, HP recently divided itself into two separate divisions HP and HPE. This marketing mix presents a combined analysis of the two divis ions. HP

Four P’s in Lenovo’s marketing mix Lenovo has achieved several major successes in a short period of time. Starting from the acquisition of IBM’s PC division, it quickly registered many critical successes, including a sharp growth in its market share. The brand was originally named Beijing Legend Computers. By 2003, it had become the leading PC vendor in the

WHAT IS MARKET SEGMENTATION? Market segmentation is a very important initial step in the process of marketing. Before you market a product, you have to select your audience. SEGMENTATION is the process of dividing customer groups into smaller sets with similar needs and wants. It allows for better targeting of the customers through targeted marketing

A PESTEL analysis of the global PC industry : Major players Dell, Apple, Lenovo, HP and ASUS The PC industry has been in the situation of consistent decline for the past several years. There are several factors that have been affecting its performance and the decline looks perpetual. Despite trying their best even the known names