CISCO Business Strategy: Acquisitions for Market Expansion

Business Strategy of CISCO: A Growing Empire of Networking Solutions Name of Company: Cisco Systems Business: Networking hardware company (Communications Equipment) Number of Employee: 71,883 (May, 2016) Year of foundation: 1984 Founder’s name: Leonard Bosack and Sandy Lerner (Husband & Wife) Name of CEO: Charles Robbins (Source: Forbes World’s Most Valuable Brands) Cisco was incorporated … Read more

Facebook Mission and Vision Statement Analysis

An Analysis of Facebook Mission and Vision (Updated in 2017) Founded in 2004, Facebook is going to be 18 years old on February 4th of 2022. The social networking website has grown to become the world’s largest social media platform. In the short span of its existence, the brand has grown a very large follower … Read more

Business and Retail Strategy of Zara fashion

ZARA: A  Successful Business Model and Retail Strategy Ask why Zara is so successful? Most business analysts would answer because of its business model and by breaking the norms. While there are other names too in the world of fast fashion, none of them has proved to be as successful as Zara. The brand loyalty … Read more

An analysis of Microsoft’s Organizational Culture

Corporate Culture at Microsoft: An analysis Any organization’s culture is deeply linked with its performance. Culture is at the root of several things and not just performance and productivity. It also affects the company’s environment and then its brand image. There has been a vast amount of research focused on the effects of organizational culture and how … Read more

Ford Mission and Vision Statement: An Analysis

An Analysis of Ford’s mission and Vision Statement   Ford has changed a lot during the recent decade. Under the One Ford Plan several things have been changed and realigned so that the operations of the company globally can be brought on the same page. With the implementation of the One Ford plan, Ford’s performance … Read more

Porter’s Five Forces Analysis of Starbucks

Starbucks Porter’s Five Forces Analysis: Competition in the Coffee Industry Porter’s  Five  Forces model is a simple and yet effective tool used for analyzing the level  of competition in an industry. It helps to analyze how the business itself is positioned relative to its competition and its competitive strength. The tool was named after Michael E Porter … Read more


Banking industry value chain Analysis Introduction : A decade later than the financial crisis, the banking industry is now in healthier shape. It has grown bigger in size and more profitable than ever during last 10 years. Its resilience is also much higher compared to a decade ago according to Deloitte. Total assets in the … Read more

Pepsico Mission and Vision Statement Analysis

A Mission and Vision Statement Analysis of Pepsi The purpose for which businesses exist is more than just to sell their products and earn profits. They are also here to make a positive contribution to the society and help it grow. Most of the big brands have elaborate mission and vision statements that expand on … Read more

A PEST/PESTLE/PESTEL Analysis of Pepsico

Pepsi Pestel/PEST/PESTLE analysis INTRODUCTION: The entire soda industry has faced a decline during the last few years. Not just Pepsi, its rivals too have felt the pinch bitterly. Behind the declining performance there were mainly the social and economic factors. Several economies around the world have not performed so well in these years even after … Read more

Hilton: Management Innovation and Service Quality

The Growth Story of Hilton: Management and Service Innovation The Hilton hotels corporation was founded in the year 1919 by Conrad N Hilton in Texas. Since then, the world famous hotel brand has seen a lot of growth and expansion. It owns and franchises more than 4700 hotels worldwide. In less than 100 years, the Hilton … Read more

Starbucks Mission, Vision and Values analysis

Mission, Vision and Core Values at Starbucks – Inspiring and nurturing humanity The mission and vision statements of brands are mostly a reflection of their business and its future. Where a mission statement is considered the reason that a company exists for or the demand it is trying to fulfill, a vision statement is more … Read more

PESTEL/PESTLE analysis of Nike

Nike PESTEL/PESTLE analysis Big brands that sell internationally can be subject to some unique forces which impact their sales and profits. All of these forces may not be related to business directly but can have a deep influence on it.  It has not been long since the recession passed. Everyone knows how deeply it had affected … Read more

Coca Cola Vision, Mission and Values

Coca Cola Mission, Vision and Values: An Analysis       Mission, vision and values all are important for running businesses efficiently and effectively.  A mission serves as the objective for which a business exists. A vision has a long term value. It spells out what a business aspires to do in the long term and … Read more

Amazon mission and vision

An analysis of Amazon mission and vision statement: How customer focused the brand is?   Being the biggest online retailer is not easy. You have to show strong commitment, focus and long term perspective. Much has been said about Jeff Bezos and his vision. Bezos and team have always stuck to their word. They have … Read more

Microsoft Vision, Mission and values

Vision, Mission and Values at Microsoft   Microsoft’s vision and mission statements are mainly aimed at the people and corporations they benefit. The global computer giant aims to empower the planet with the latest in computer technology. Its aim is to help people and corporations achieve their full potential through the use of Microsoft products. … Read more

Apple Mission and Vision Statements: An analysis

Mission and Vision statements of Apple   Apple has expanded upon its original mission and vision statements in the recent years. Its vision statement lays stress on its fundamental values like product excellence and innovation. The mission statement of Apple however, is mainly about its products and technology. It must include more factors like the people it … Read more

Mission and Vision Statement analysis of Google

An analysis of Mission and vision statements of Google:   Mission and vision both are important for running an organization as per its objectives and towards a healthy future. A mission simply means the mission the company is trying to achieve or the cause it stands for. A  vision is how the company visualizes its future. It … Read more

Bitcoin – value and anonymity

A safer medium of exchange – Bitcoin Created in 2009 by Satoshi Nakomoto, Bitcoin is an alternative for currency. Most important thing about it is that you can anonymously transact using bitcoin. If you are doing business with the coin, you would not need to give out your name. You can remain anonymous and still … Read more

McDonalds PESTEL analysis

A PESTEL Analysis of the Fast Food Brand McDonalds   McDonalds has made a great comeback after having performed poorly for the last several years. For the last several years its financial performance had been below expectations. However, as soon as CEO Easterbrook took charge, the McDonalds story started reversing. Now, the fast food brand’s performance … Read more

Airlines Industry Pestel

A PESTLE analysis of the airline industry: The economic recession in the last decade shook the entire industry. There were very few sectors that could perform well in the face of economic turbulence. Even the airline industry was deeply affected. Except for these economic fluctuations, both the world economy and the global airline industry have been doing … Read more

Fast Food Industry PESTEL Analysis

Fast Food Industry PESTEL Analysis The popularity of fast food does not cease increasing. Despite rising health consciousness in society,  the fast-food industry has shown healthy growth over the last several years. Behind it is the consumers’ love for fast food. Since 1970, the U.S. fast-food industry has grown rapidly. Its revenue has grown more than 30 … Read more

Ford motors Five Forces Analysis

 Porter’s ‘Five Forces’ Analysis of Ford Motors

The automotives industry is marked by intense competition. Here, any brand must focus on innovation to retain its market share.  Over the last few years, Ford has performed excellently in this area.  Its revival has been based on excellent leadership and technological innovation. The credit of its renovation goes to Mulally’s leadership. He led the company through difficult times. His One Ford plan successfully reversed the fortunes of the motors giant.

Since then, the automotive brand has not looked backwards. The one Ford plan was a focused effort. It synchronized the efforts and performance of the brand globally. Since then, Ford has performed quite well against rival brands. Mulally brought out the hidden technological talent inside Ford. During the process, the company underwent a profound cultural change. Now, the motors giant aims to grab the leadership position in the industry.

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Automotive Industry PESTEL

A PESTEL Analysis of the automotive/automobile industry

The global automobile industry is a multi billion industry with several large brands competing for market share. Since its foundation in the 19th century, this sector has grown to become an important part of the world economy in terms of revenue. Due to the large size of the auto industry, it’s growth and revenue are impacted by several forces. The recent financial crisis had hit this sector really hard. However, since the global recession has passed, the sales of automotives are again back on track. Apart from the manufacturing of vehicles globally, this sector is also involved in the marketing and sales of automotives. During the recent years, the Asian markets have proved highly lucrative for the automotive brands. China has particularly grown to become the world’s largest market for vehicles. In the 21st century technology and  innovation have become the main basis of  differentiation for the vehicle manufacturers. Apart from it, the focus is on fuel efficiency and environment friendliness. The pressure on the industry with regards to pollution control and carbon footprint has gotten high. All the major players are trying to bring more fuel efficient and low emission vehicles to the markets. The sales of electric vehicles that are emission free has grown fast in recent years.

The pandemic has hurt vehicle sales globally. While China emerged fast from the impact of the pandemic, in several other markets too including the US and India, sales of vehicles have grown fast since the end of 2020.

Presented below is a PESTEL Analysis of the automotive industry that  shows how the political, economic and other  factors impact this industry.

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Coca Cola PEST Analysis

A PESTEL Analysis of Coca Cola: Coca Cola PESTLE Analysis (Introduction): The non-alcoholic beverages brand Coca-Cola operates globally. The global environment subjects a corporation to several kinds of pressures and challenges. Today, the world market has grown highly globalized. Companies are doing business across large regions spanning several countries. In this highly globalized market, certain factors … Read more