BUSINESS

Important Business Growth Strategies: Market penetration, integrative growth strategy and diversification Companies have various growth strategies available before them if they want to grow their business. Some of the most common growth strategies utilized by companies are penetration, diversification and integration. Of these three growth strategies the one that is considered least risky is the market […]

Both Microsoft and Amazon have been known for being ruthless at setting performance standards in past. The Rank and Yank system used by the two big employers was a big pain for their employees. However, with time pressure related to ethical and responsible management of HR has increased on both companies. The result was that

An analysis of Mission and Vision statements of Lenovo Lenovo, incorporated in 1988 was born as Beijing Legend Computers in 1984. It became the top PC vendor in 1999 and in 2003, it became the world’s leading PC company and the third smartphone company.  By 2005, it had acquired the PC division of IBM. Apart from laptops and PCs, Lenovo

Most global companies have understood the importance of Human Resource management for being successful. Human resource management has become central to excellent performance. The more skilled and well managed a company’s staff is, the easier it is for the company to achieve strong performance and productivity. It is why the focus of businesses has remained

Risks of Suggestive Advertising Advertising is generally viewed as an activity whose purpose is to generate sales and profits.  However, this is a limited view because advertising serves a larger purpose. Not all advertisements are meant to  lure customers, some may be meant to inform and some may even be meant to warn. However, in a business context,

Understanding the Five Forces Model by Michael E Porter Michael E Porter developed the Five forces Model in 1980. There are five important forces at the core of this model. Porter showed these forces were a part of every industry and market. They affected the intensity of competition and determined the profitability of any industry.

Starbucks Value Chain Analysis The concept of Value Chain was introduced by Michael E. Porter of Harvard Business School. Value chain covers the entire range of activities included in the process of bringing a product to the market and to the customer. Beginning from the process of obtaining raw materials to the final sale of

Automobiles Industry Value Chain Analysis  Value chain covers the entire range of activities from the conception of the product to its final delivery into the hands of a customer. In case of the companies involved in the production of goods, there value chain begins from the acquisition of the raw materials. It consists of all

Apple Inc. Five Forces Analysis Porter’s Five Forces model is an analytical tool that was named after its developer Michael E Porter. Porter developed this model in 1980 and since then it has come to be widely used to analyse the profitability and attractiveness of industries. The focus of the model is on five important

Pestel/PESTLE/PEST analysis of Apple Apple is the world’s most valuable brand according to the Forbes’ 2016 ranking. However, things seem to have started changing. Apple’s brand value has plummeted as the laptop and PC market is experiencing a decline globally. The tech giant released Apple watch with the hope that it would be a success

The Threat of Bioterrorism in 21st Century In the 21st century nothing has disrupted public life and global peace like terrorism. From AlQaeda to AL Shabab, these are all just various faces of terrorism. ISIS has also kept raising its hood from time to time. It is one of the major challenges that the current

Business Intelligence: Actionable Information to Generate Results The term Business Intelligence was introduced during the 90’s. However, its popularity has increased a lot during the recent years. More and more companies are focusing on BI to make better decisions and deliver improved results. Business Intelligence can solve numerous problems apart from aiding decision making and

What ethical principles are violated when the breach of patient information privacy occurs at the hands of a nurse or another healthcare professional? The HIPAA privacy rule requires the healthcare providers included under this rule to use appropriate safeguards for the protection of personal health information’s privacy. It requires them to set limits and conditions

Applying Kotter’s Eight Step Model Change is the rule of  business. The global business environment is changing continuously and organizations need to respond quick to retain their market position. Some of these fluctuations may have a small impact and would not require any change in processes and operations. However, some of these changes can be disruptive

Black History Month (African American History Month) Overtime, the African Americans have become an integral part of the US society. The Black History month is just a way to celebrate their achievements and contribution to the making of American society and culture. Apart from America, Canada and UK too celebrate the Black History month. African

Dell Computers Five Forces analysis: The entire PC and Laptop industry has been on a downward spiral during last four to five years. Dell is one of the major players in the PC industry and it has also felt the bite. Dell is known for its innovative technology, excellent supply chain management and for its direct

Explain why an empty gasoline drum can be more dangerous than a full one. Why is a drum of carbon disulfide more likely to ignite than a drum containing gasoline? Ordinarily workers believe that the empty drums are not as dangerous as the drums filled with gasoline. However, the reality is just the reverse and

Mission and Vision Analysis of Hewlett Packard HP provides technology products, software and services to individual consumers, small and big enterprises and the government. The company was founded in 1939 by two friends from Stanford University, Bill Hewlett and Dave Packard. Recently, it made a strategic move to divide the company into two separate divisions – HP

What is Product Differentiation? How does it help brands create extraordinary value? What are some examples of differentiation? Product differentiation is the process of differentiating a product from its competing offerings. However, differentiation is not as simple as that. It is meant to achieve some unique advantage and a deeper purpose which is not just

An Analysis of Vision and Mission Statement of Caterpillar Caterpillar Mission and Vision Analysis Caterpillar is a major producer of industrial vehicles and equipment with a large brand portfolio. Over the last few years, weak economic scenario in several of its markets has hurt its profits.   As a result its focus is on new things like creating

What is the mission of OSHA? What is its importance? OSHA (Occupational Safety and Health Administration) exists for workers’ safety. The mission or purpose of OSHA is to ensure that workers work in safe and healthful working conditions. It sets and enforces standards to provide men and women the training, outreach, education and assistance required

Thinking Strategically for value creation  Strategy is one of the most important aspects of business. Successful businesses start from a successful strategy. However, strategy can be  complex and unless the managers have a proper understanding of strategy and strategic factors, their strategies can fail. Michael E Porter provides some enlightening knowledge on the remarkable difference

Analysis of a safety hazards with Recommendations: Solvents Industry-wide solvents are used in several sectors in variety of jobs. They are chemical substances that are used to dilute other chemicals. They are mixed with several other chemicals to dilute them for purpose of use. There are several industries like chemical industry, engineering, construction, woodworks and

Hazard Assessment for Woodworking Woodworking sites are full of dangerous hazards. Unless proper safeguards are put in place, woodworking sites will become grounds for operational injuries too frequently. It is because of the machinery that is involved in the process of woodworking. There are fast moving machines with sharp blades used for cutting and shaping wood.

Permit Required Versus Non Permit Required Confined Spaces. What precautions must workers keep when entering permit required confined spaces?    As per the OSHA definition, there are three important characteristics of confined spaces. The confined spaces are sufficiently large to allow the workers to enter and do their work. The space for entry and exit is limited.

Mission and Vision of Cisco: An Analysis                                                                                                  

Why has Jackson chosen common people for her characters? Could she have chosen characters from other levels of sophistication with the same effect? What is the irony of the tone of this story? Jackson has selected commoners as main characters in her story which acts to intensify the pain hidden in it. It is not just

Shirley Jackson’s The Lottery in a Historical and Cultural Context Culture and history have always remained an important influence on literature. Literature has always mirrored the two forces that can be both cruel and inspiring in their own ways. Jackson’s The Lottery can also be seen in this context. Culture is a powerful influence on people’s lives which are bound

Business Strategy of CISCO: A Growing Empire of Networking Solutions Name of Company: Cisco Systems Business: Networking hardware company (Communications Equipment) Number of Employee: 71,883 (May, 2016) Year of foundation: 1984 Founder’s name: Leonard Bosack and Sandy Lerner (Husband & Wife) Name of CEO: Charles Robbins (Source: Forbes World’s Most Valuable Brands) Cisco was incorporated

An Analysis of Facebook Mission and Vision (Updated in 2017) Founded in 2004, Facebook became 18 years old on February 4th of 2022. The social networking website has grown to become the world’s largest social media platform. In the short span of its existence, the brand has grown a very large follower base. Its number

ZARA: A Successful Business Model and Retail Strategy Ask why Zara is so successful? Most business analysts would answer because of its business model and by breaking the norms. While there are other names too in the world of fast fashion, none of them has proved to be as successful as Zara. The brand loyalty

Corporate Culture at Microsoft: An analysis Any organization’s culture is deeply linked with its performance. Culture is at the root of several things and not just performance and productivity. It also affects the company’s environment and then its brand image. There has been a vast amount of research focused on the effects of organizational culture and how

An analysis of Toyota’s mission, Vision and Guiding Principles                                                              Toyota Mission and Vision Analysis The Toyota Motor Co. was established in the year 1937. The

An Analysis of Ford’s mission and Vision Statement Ford has changed a lot during the recent decade. Under the One Ford Plan several things have been changed and realigned so that the operations of the company globally can be brought on the same page. With the implementation of the One Ford plan, Ford’s performance has

Starbucks Porter’s Five Forces Analysis: Competition in the Coffee Industry Porter’s  Five  Forces model is a simple and yet effective tool used for analyzing the level  of competition in an industry. It helps to analyze how the business itself is positioned relative to its competition and its competitive strength. The tool was named after Michael E Porter

Banking industry value chain Analysis Introduction : A decade later than the financial crisis, the banking industry is now in healthier shape. It has grown bigger in size and more profitable than ever during last 10 years. Its resilience is also much higher compared to a decade ago according to Deloitte. Total assets in the

A Mission and Vision Statement Analysis of Pepsi The purpose for which businesses exist is more than just to sell their products and earn profits. They are also here to make a positive contribution to the society and help it grow. Most of the big brands have elaborate mission and vision statements that expand on

The Growth Story of Hilton: Management and Service Innovation The Hilton hotels corporation was founded in the year 1919 by Conrad N Hilton in Texas. Since then, the world famous hotel brand has seen a lot of growth and expansion. It owns and franchises more than 4700 hotels worldwide. In less than 100 years, the Hilton

Mission, Vision and Core Values at Starbucks – Inspiring and nurturing humanity The mission and vision statements of brands are mostly a reflection of their business and its future. Where a mission statement is considered the reason that a company exists for or the demand it is trying to fulfill, a vision statement is more

Coca Cola Mission, Vision and Values: An Analysis       Mission, vision and values all are important for running businesses efficiently and effectively.  A mission serves as the objective for which a business exists. A vision has a long term value. It spells out what a business aspires to do in the long term and

An analysis of Amazon’s mission and vision statements: How customer focused the brand is? Being the biggest online retailer is not easy. You have to show strong commitment, focus and long term perspective. Much has been said about Jeff Bezos and his vision. Bezos and team have always stuck to their word. They have delivered

Vision, Mission and Values at Microsoft Microsoft’s vision and mission statements are mainly aimed at the people and corporations they benefit. The global computer giant aims to empower the planet with the latest in computer technology. Its aim is to help people and corporations achieve their full potential through the use of Microsoft products. It

Mission and Vision statements of Apple Apple has expanded upon its original mission and vision statements in the recent years. Its vision statement lays stress on its fundamental values like product excellence and innovation. The mission statement of Apple however, is mainly about its products and technology. It must include more factors like the people

An analysis of Mission and vision statements of Google: Mission and vision both are important for running an organization as per its objectives and towards a healthy future. A mission simply means the mission the company is trying to achieve or the cause it stands for. A  vision is how the company visualizes its future. It is

A safer medium of exchange – Bitcoin Created in 2009 by Satoshi Nakomoto, Bitcoin is an alternative for currency. Most important thing about it is that you can anonymously transact using bitcoin. If you are doing business with the coin, you would not need to give out your name. You can remain anonymous and still

Diversity and Inclusion: Apple’s Game changing HR policy HR and HR policies both were once secondary to every other thing inside the organization. The situation has changed in the 21st century. The last decade has been a very significant one in terms of HR related developments. Most of the megabrands have revamped their HR policies to

 Major worldviews: How human consciousness sees the world? There is an ancient Indian tale. Six blind men went to see an elephant. Each one grabbed it from the wrong end. So, none could draw a full picture. To one it resembled a rope, to another it appeared a fan. Same is the tale of the

The Art and importance of Persuasive Writing Persuasive writing is intended to persuade the reader and not inform him. However, persuasion is a difficult task and therefore focus must remain on building an infallible argument. To persuade your audience you first need to know it. You have to understand its beliefs and how far or

Managing a multi-generational workforce strategically In most companies, there are at least two to three generations of employees working together. Generational diversity has its benefits only if companies manage it strategically.  Ageing of the employees has brought several major changes to workforce dynamics. Apart from the changed composition of the workforce, there has arisen a need to

Issues arising out of the retirement of the baby boomers and solutions The baby boomers are retiring in very large numbers from the workforce leaving behind a large gap to be filled. The impact will be on the size of the overall population and the workforce. Their retirement will give rise to vacancies but simultaneously