The chart above shows the net sales of Apple from leading geographic segments in 2022. The tech giant’s business is divided into five leading geographic segments including the Americas, Europe, Greater China, Japan and the Rest of Asia Pacific. Its largest individual market is the United States followed by China.
Net revenues of Apple Inc by geographic segment 2013-2022
Amounts are in millions.
| Year | Americas | Europe | GreaterChina | Japan | Rest of Asia Pacific |
|---|---|---|---|---|---|
| 2022 | $169,658 | $95,118 | $74,200 | $25,977 | $29,375 |
| 2021 | $153,306 | $89,307 | $68,366 | $28,482 | $26,356 |
| 2020 | $124,556 | $68,640 | $40,308 | $21,418 | $19,593 |
| 2019 | $116,914 | $60,288 | $43,678 | $21,506 | $17,788 |
| 2018 | $112,093 | $62,420 | $51,942 | $21,733 | $17,407 |
| 2017 | $96,600 | $54,938 | $44,764 | $17,733 | $15,199 |
| 2016 | $86,613 | $49,952 | $48,492 | $16,928 | $13,654 |
| 2015 | $93,864 | $50,337 | $58,715 | $15,706 | $15,093 |
| 2014 | $80,095 | $44,285 | $31,853 | $15,314 | $11,248 |
| 2013 | $77,093 | $40,980 | $27,016 | $13,782 | $12,039 |
2022: Apple experienced growth in sales across all geographic segments in 2022 except Japan. The Americas accounted for the largest part of its net revenue or $169.7 billion followed by Europe from where Apple generated $95.12 billion in 2022. Sales in Japan declined to $26 billion in 2022 from $28.5 billion in the prior year. Its net sales in Greater China grew to $74.2 billion in 2022 from $68.4 billion in 2021. The company experienced a growth of $3 billion in its net sales in the Asia Pacific region.
2021: Apple’s largest geographic segment is the Americas. In 2021, the company generated $123.3 billion in net revenues from the Americas compared to $124.56 billion in 2020.
Europe is the second largest geographic market of Apple which generated $89.3 billion in 2021 compared to $68.6 billion in 2020.
In 2021, the company generated $68.4 billion from Greater China compared to $40.3 billion in the last year. The company’s revenues from China grew by 70% from China in 2021 compared to 2020.
Apple’s largest individual market is the United States followed by China. Apple generated $133.8 billion in net sales from the United States market in 2021 compared to $109.2 billion in 2020.
Apple’s revenues from Japan remained $28.5 billion in 2021 compared to $21.4 billion in 2020. The company also generated $26.36 billion in 2021 from the rest of Asia Pacific compared to $19.6 billion in 2020.