Alphabet Sales and marketing expenses

Author- | Posted- | Updated: December 9, 2018 |

Sales and marketing expenses of Alphabet

Alphabet Sales & Marketing expenses

Alphabet is the parent company of Google. The following table shows its marketing expenses from 2013 to 2017. Move to the bottom to read about its sales and marketing expenses in 2018.

Sales and Marketing expenses of Alphabet Inc 2013-2017 (Millions)

YearSales and Marketing expenses (Mn)
2017 $       12,893 Mn
2016 $       10,485 Mn
2015 $         9,047 Mn
2014 $         8,131  Mn
2013 $         6,554 Mn

The sales and marketing expenses of Alphabet mainly include the advertising and promotion expenses related to its products and services. Its also includes the compensation of sales and marketing personnel and of those  employed in some other related functions.  From 2016 to 2017, there was an increase of 2.4 Billion dollars in the sales and marketing expenses of Alphabet.  It was mainly because of an increase in advertising and promotional expenses of 1,266 Million dollars. The advertising and promotions expenses of Google’s hardware products , and cloud offerings have increased.  Compensation expenses of the sales and marketing personnel of the brand have also increased.

2018:

In the first quarter of 2018, Alphabet spent 3,604 Million dollars on sales and marketing. During the same period last year, its expenditure on sales and marketing was 2,644 Million dollars.

In the second quarter of 2018, it has spent 3,780 Million dollars on sales and marketing versus $2,897 millions during the same period last year.

Third quarter 2018- It spent $3,849 millions versus 3,042 million dollars during the same period in 2017.

In the first three quarters of 2018, it has already spent 11,233 millions versus 8,583 Million dollars in the 1st three quarters of 2017. Its total sales & marketing expenses for 2018 should be 1.5 to 2.5 Billions higher than 2017.

Sources:

Annual reports of Alphabet (10K)

 

Abhijeet Pratap

Abhijeet has been blogging on educational topics and business research since 2016. He graduated with a Hons. in English literature from BRABU and an MBA from the Asia-Pacific Institute of Management, New Delhi. He likes to blog and share his knowledge and research in business management, marketing, literature and other areas with his readers.