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Harms of Advertising for consumers and society

Advertising is generally seen as a business activity whose aim is to create demand for businesses. A large number of companies including some industry leaders invest heavily in advertising to create demand and maintain sales. Some companies choose to market themselves in other possible ways without spending an enormous fortune on promotions. Now, compare Pepsi […]

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Notesmatic is home to more than two thousand articles and essays in business, marketing and literature. Our goal is to help the students, of business and marketing, master the concepts and theories and help them learn from real world examples of leading companies across various industry sectors. You can read case studies on Notesmatic in

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Monetization Strategies for Video Games

Video games employ a diverse range of strategies to generate revenue, catering to different player preferences and game designs. Here are some of the most common monetization models: Direct Player Purchases: Indirect Monetization: Other Models: The most effective monetization strategy often depends on the type of game, target audience, and desired player experience. Developers strive

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