The brand that owns the smartest search engine in the world is also known for its Android Mobile operating system which is used across a very large number of cellphones and mobile devices. Google’s search engine holds the largest market share followed by Microsoft’s Bing. Apart from that, Google is also a competitor of Microsoft and Amazon in cloud-based services. Google’s hosted messaging and a large range of productivity suite products compete with several products by Apple and Microsoft. The cloud industry especially is seeing very heavy competition because of the growing opportunities in this segment and because of its heavy profitability. Now, Google has entered the smartphone market with its Pixel. While its share in the smartphone industry is very small, still, it can grow into a significant player over time if it continues to invest in this area. In online search and digital advertising, it will continue to remain the biggest player. Another major player is Facebook whose share in digital advertising has continued to grow with its growing customer base.
The Main Competitors of Google
Google’s main competitors are the big four – Apple, Amazon, Microsoft, and Facebook. However, apart from these main rivals, small and big rivalries in several areas can also be identified from clouds to streaming services and social media. Netflix and Hulu are leading competitors of Google’s YouTube.
Google Important Stats 2019:
- Revenue from Advertising: $134,811 Million.
- Total Revenue: $160,743 Million.
- Number of Employees – 118,899.
Apple is one of the toughest competitors that has made a return to the top position in the tech industry with a bang. Its iOs is the biggest competitor of Google’s Android OS. The maker of Mac and iPhone has got its market value at around 1.4 Trillion USD. Despite the sweeping changes across the computing industry, the brand has continued to grow based on its iPhone sales. Even after the passing away of Steve Jobs, Apple is ruling the tech industry and investing in new technologies. It turns out the brand is the strongest rival of Google, Amazon, and Microsoft.
The maker of the windows operating system is also a major competitor of Google’s business empire. The two compete in several areas including cloud technology and search advertising. While Google has the lion’s share in the online advertising business, Microsoft also has a significant presence in this field. Moreover, it continues to invest in areas like AI and IoT to remain ahead in the race of technology. Microsoft’s Bing search engine competes with Google. While Google has the largest market share in this area, Bing is just second to it.
Amazon has also grown to be a tough competitor for Google. Amazon Web Services and Microsoft Azure are taking the lead in the cloud business industry. Google’s cloud business is growing but at a slower rate than its leading competitors. Amazon’s revenue has also grown very fast in recent years. In fact, it is the toughest competitor before Google in the cloud industry.
Facebook, the leading social media platform is also one of the biggest competitors of Google. Most of the competition is in the area of advertising. Facebook’s share in mobile advertising has grown faster in recent years. The two brands together grab the lion’s share in online advertising. Facebook’s share has continued to grow fast and it is giving Google a tough competition in this area with the number of active users past 2 Billion, Facebook is actively growing to become a favorite of marketers. Moreover, Google’s YouTube is also a close competitor of Facebook. Several other apps by both companies also compete with each other.
However, this is not the entire story because there are several other influential players in the cloud industry too. The demand for cloud technology has grown very fast in recent years. Several major cloud players have merged whose revenues have grown fast owing to the fast growth of the cloud industry. Some of the biggest names that compete with Google’s cloud services include IBM, Salesforce, SAP, and Oracle.
Apart from these, since Google owns Youtube a social media brand, it is also in competition with other social media channels like Twitter, Instagram etc. as well as other streaming video sites like Netflix and Hulu. So, the number of competitors of Google has continued to grow and it is mainly because of the growing number of players in the cloud industry. The search engines that compete with Google include Bing, Yahoo, Baidu and Yandex among several others.
- A Marketing Mix of The Kraft Heinz Company.
- Chapter 2 (Book Two) 1984 Summary and Analysis.
- Positioning and branding a small business
- 1984 Part Two Chapter One Summary and Analysis:
- Apple SWOT Analysis 2021
- McDonald’s SWOT Analysis 2021
READ: Competitors of Microsoft
|APA.||Pratap, A. (2018, December 12). Main Competitors of Google. Retrieved February 25, 2020, from https://notesmatic.com/who-are-the-competitors-of-google/|
|MLA.||Pratap, Abhijeet. Main Competitors of Google. 12 Dec. 2018, notesmatic.com/who-are-the-competitors-of-google/. Accessed 25 Feb. 2020.|