in

Netflix Marketing and advertising expenses

The marketing and advertising expenses of Netflix have grown in the recent years with growing memberships and revenue. As an entertainment company, the brand has to spend a large part of its revenue on advertising and promotions. total marketing expenditure of the brand grew to 1278 Million dollars. Out of the total marketing expenses the advertising expenses of the brand were 1091.1 Million USD.

Netflix Marketing and advertising expenses 2006-17 (Millions)

YEARTOTAL MARKETING ($MN)ADVERTISING ($MN)
2017.$ 1278$ 1091.1
2016.$ 991$ 842.4
2015.$ 824$ 714.3
2014.$ 607.2$ 533.1
2013.$ 470$ 404
2012.$ 439$ 351
2011.$ 381.3$ 299.1
2010.$ 293.8$ 212.4
2009.$ 237.7$ 175
2008.$ 199.7$ 158.7
2007.$ 218.2$ 207.9
2006.$ 225.4$ 215.3

Netflix Annual Reports

Written by Abhijeet Pratap

Abhijeet has been blogging on educational topics and business research since 2016. He graduated with a Hons. in English literature from BRABU and an MBA from the Asia-Pacific Institute of Management, New Delhi. He likes to blog and share his knowledge and research in business management, marketing, literature and other areas with his readers.

Netflix Research and Development Expenses

Costco swot analysis