Netflix Marketing and advertising expenses

The marketing and advertising expenses of Netflix have grown in the recent years with growing memberships and revenue. As an entertainment company, the brand has to spend a large part of its revenue on advertising and promotions. total marketing expenditure of the brand grew to 1278 Million dollars. Out of the total marketing expenses the advertising expenses of the brand were 1091.1 Million USD.

Netflix Marketing and advertising expenses 2006-17 (Millions)

YEARTOTAL MARKETING ($MN)ADVERTISING ($MN)
2017.$ 1278$ 1091.1
2016.$ 991$ 842.4
2015.$ 824$ 714.3
2014.$ 607.2$ 533.1
2013.$ 470$ 404
2012.$ 439$ 351
2011.$ 381.3$ 299.1
2010.$ 293.8$ 212.4
2009.$ 237.7$ 175
2008.$ 199.7$ 158.7
2007.$ 218.2$ 207.9
2006.$ 225.4$ 215.3

Netflix Annual Reports