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How much does Facebook spend on sales and marketing

Facebook Sales and Marketing Expenses 2010-2017

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The following table shows the sales and marketing expenses of Facebook from 2010 to 2018.

Year Marketing Expenses in $Mn
2018 $ 7,846
2017  $       4,725
2016  $       3,772
2015  $       2,725
2014  $       1,680
2013  $          997
2012  $          896
2011  $          393
2010  $          167

The sales and marketing expenses of Facebook mainly include the salaries, share-based compensation, and benefits for its employees involved in sales support, sales, marketing, business development as well as customer service functions. These expenses also include the marketing and promotional expenditures of Facebook. The social media platform continues to invest in marketing efforts to build its business, to grow its user base and to increase engagement globally. Over the past four years, its sales and marketing expenses have grown by around a billion dollars each year. From 3,772 Million Dollars in 2016, its sales and marketing expenditures have grown to 4,725 Million Dollars in 2017.

Sources:

Facebook Annual reports

Written by Abhijeet Pratap

Abhijeet has been blogging on educational topics and business research since 2016. He graduated with a Hons. in English literature from BRABU and an MBA from the Asia-Pacific Institute of Management, New Delhi. He likes to blog and share his knowledge and research in business management, marketing, literature and other areas with his readers.

Research and Development Expenses of facebook

Number of Employees at Facebook