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How much does Facebook spend on sales and marketing

In 2022, Meta Inc (formerly Facebook) increased its spending on marketing and sales by more than $1.2 billion compared to the prior year. The social media giant spent $15,262 million on sales and marketing in 2022 compared to $14,043 million in the prior year.

Marketing and sales expenses of Meta 2010-2022

Amounts are in millions.

YearMarketing Expenses in $Mn
2019$ 9,876
2018$ 7,846
2017 $       4,725 
2016 $       3,772 
2015 $       2,725 
2014 $       1,680 
2013 $          997 
2012 $          896 
2011 $          393 
2010 $          167 

2021:  The marketing and sales expenses of Meta Inc in 2021 grew to $14.043 billion compared to $11.591 billion in 2020.

Facebook spent $9.9 billion on marketing and sales in 2019 compared to $7.85 billion in 2018.

About Facebook:

 Facebook is one of the leading social media platforms with an active user base that runs in billions. The company was incorporated in Delaware in July, 2004. It has its headquarters at Menlo Park, California. Apart from facebook, the company aslo owns messenger, Instagram, Whatsapp, and Oculus. Substantially all of facebook’s revenue comes from advertising. The social media platform of Facebook provides attractive features for building communities and connecting with others as well as advertising and promotions. 

The sales and marketing expenses of Facebook mainly include the salaries, share-based compensation, and benefits for its employees involved in sales support, sales, marketing, business development as well as customer service functions. These expenses also include the marketing and promotional expenditures of Facebook. The social media platform continues to invest in marketing efforts to build its business, to grow its user base and to increase engagement globally. Over the past four years, its sales and marketing expenses have grown by around a billion dollars each year. From 3,772 Million Dollars in 2016, its sales and marketing expenditures have grown to 4,725 Million Dollars in 2017.


Facebook Annual reports