BMW is a premium car brand headquartered in Germany and with a global presence. Its cars and SUVs are popular worldwide. The BMW Group also owns Rolls-Royce and Mini Cooper apart from the BMW brand which makes both cars and motorcycles. The automobile industry is highly competitive and BMW has positioned itself as a distinctly luxurious and sporty brand for those who appreciate style, luxury, and class. BMW is a strong and competitive brand which is evident from its performance over the last several years. There are a large number of premium and luxury car brands that compete with BMW. The BMW brand has got two string rivals under its own umbrella including Mini and Rolls-Royce. Apart from these two, there are several more including Porsche, Lamborghini, Audi and others competing against BMW products. To stay competitive and retain its leadership position in the premium automobile segment, the company has maintained its focus on product quality, and design. It invests a large sum in research and development every year since growing competition requires quickly analyzing and responding to market trends.
Who are the leading competitors of BMW?
Audi is one of the leading competitors of BMW known for its tall range of cars and SUVs as well as the extraordinary class and capability of its products. Audi products are stylish and performance-wise impressive. Due to these reasons, Audi is among the most popular premium brands in the biggest vehicle markets like China.
Over the recent years, Audi which is a part of Volkswagen’s product portfolio has invested a lot in digitalization to grow the attractiveness of its product portfolio for young and modern consumers. It has also extended its lineup of electric vehicles and hybrids.
The Lamborghini brand is a part of Volkswagen AG’s product portfolio and is managed under Audi AG. Lamborghini products are also known for style, sports, class, and luxury.
Porsche is known to have brought some of the most attractive sports car models to the market. Porsche products belong to a very distinct class of their own. It has brought a nice range of sports cars and SUVs. Porsche is also a part of Volkswagen’s product portfolio.
Aston Martin, the brand that Bond loves is also a strong competitor of BMW. Aston Martin cars cater to the premium luxury segment and come with a very large price tag. It is a British brand that was founded in 1913. The iconic British luxury sports car brand has been made popular worldwide by the James Bond movies.
For a long time, the name of Mercedes-Benz has remained associated with quality, class, and luxury. In recent years, Mercedes has brought several changes to its product portfolio and apart from extending its lineup of SUVs, it has also focused on technological innovation to grow the attractiveness of its product portfolio.
Ford is also a leading automobile brand with a large product portfolio and global presence. Apart from its own premium -cars, Ford also sells luxury cars under the Lincoln brand. The company is headquartered in Michigan, United States. It has brought a large product range of vehicles including cars, crossovers, and SUVs to the market including the famous sports car Ford Mustang.
Toyota is also among the leading car makers in the world. It is a Japanese car brand with a large product range. The company places a heavy focus on technological innovation and invests a large sum each year in research and development. Toyota has brought products in the affordable range as well as the premium range. Its SUVs are especially popular in most corners of the globe.
The Jaguar Land Rover brand is known for its range of luxury and sporty cars and SUVs. The LandRover brand has brought a whole range of luxury and sports SUVs. Its latest Defender is a part of a chase sequence in the latest James Bond Movie No Time to Die. Jaguar has also brought a nice range of Sedans and SUVs to the market.
The Buick brand is owned by General Motors. It manufactures luxury cars including sedans, SUVs, and crossovers in the price range from $23,000 to $54,000. Vehicles made by Buick are known for their attractive style and design as well as performance. Buick is also one of the competitors of BMW.
General Motors owns the Cadillac brand and apart from it, the company also owns Buick and Chevrolet brands. Cadillac is mainly a brand of luxury cars, SUVs, coupes and crossovers. Cadillac vehicles are priced in the $35,000 to $95,000 range.
Fiat Chrysler Automobiles Group owns the Jeep brand. Jeep is a globally famous brand of SUVs known for its attractive, and high-performance models. It has ten manufacturing plants in six countries and sells its products across 140 countries. For the last six years, the company has been selling more than one million vehicles each year. Jeep is also adding electric vehicles to its product range.
FCA also owns the Dodge brand which mainly makes vehicles in the mid price range. Its line up of Street Racing Technology (SRT) vehicles is very famous. Dodge mainly makes performance cars.
Volkswagen owns the Bugatti brand. In 2019, Bugatti celebrated its 110th birthday.
Volkswagen also owns the SKODA brand which has brought a nice range of cars in the mid-price range. In 2019, SKODA delivered 1.24 million vehicles to customers worldwide. China was the largest individual market for SKODA products in 2019 and the net revenue of the brand €19.8 billion.
Kia Motors is owned by Hyundai. It makes sedans, SUVs, and hybrids that are priced in the mid-range. Kia offers a nice range of vehicles in the US market priced in the $16,000 and $60,000 price range.
Honda is a Japanese car brand. Compared to BMW, its products are priced competitively. However, apart from Sedans, SUVs and crossovers, Honda also makes motorcycles and its products compete with those made by BMW motorrad.
Volvo is a Swedish car brand with global distribution and sales. The company builds a large range of automobile products including cars, SUVs, crossovers, trucks, and buses. It also enjoys a large market share in heavy-duty trucks. Volvo’s cars in the mid-price range are among the leading competitors of BMW products.