Meta Inc, previously known as Facebook, has implemented a business operation strategy that encompasses four primary geographical segments, namely the United States and Canada, Europe, Asia Pacific (AP), and the remaining regions of the world. In the fiscal year 2022, the company experienced a decline in net revenue from both the US & Canada and Europe, while revenue increased in the Asia Pacific and other regions. Specifically, Meta Inc’s net revenue from the US & Canada in 2022 amounted to $50.15 billion, which represents a decrease from the previous year’s figure of $51.54 billion.
Net Revenue of Meta by Geographic Region 2016-2022
Amounts are in millions.
| Year | US & Canada | Europe | Asia Pacific | Rest of the world | Total |
| 2022 | $50,150 | $26,681 | $27.760 | $12,018 | $116,609 |
| 2021 | $51,541 | $29,057 | $26,739 | $10,592 | $117,929 |
| 2020 | $38,433 | $20,349 | $19,848 | $7,335 | $85,965 |
Meta Inc (the parent company of Facebook) generated $51.54 billion in 2021 from the US and Canada compared to $38.43 billion in 2020. Its revenues from the US were $48.38 billion in 2021, compared to $36.25 bilion in 2020. In 2019, the company had generated $30.23 billion from the United States market.
| Region | 2019 | 2018 | 2017 | 2016 |
| US & Canada | $32,206 | $25,727 | $19,065 | $13,432 |
| Europe | 16,826 | 13,631 | 10,126 | 6,792 |
| Asia pacific | 15,406 | 11,733 | 7,921 | 5,037 |
| Rest of the world | 6,259 | 4,747 | 3,541 | 2,377 |
| Total | $70,697 | $55,838 | $40,653 | $27,638 |
The US & Canada account for the largest part of Facebook’s net revenue followed by the European region. In fiscal 2019, United States and Canada together accounted for $32.2 billion of Facebook’s revenue compared to $25.73 billion in 2018. The United States alone accounted for $24.1 billion in fiscal 2019 compared to $17.73 billion in 2018.
About Facebook:
Facebook is one of the leading social media platforms with an active user base that runs in billions. The company was incorporated in Delaware in July, 2004. It has its headquarters at Menlo Park, California. Apart from facebook, the company aslo owns messenger, Instagram, Whatsapp, and Oculus. Substantially all of facebook’s revenue comes from advertising. The social media platform of Facebook provides attractive features for building communities and connecting with others as well as advertising and promotions.