Gap Inc’s portfolio is made up of four major brands that include Old Navy, Gap, Banana Republic and Athleta. Old Navy is the largest brand in its portfolio based on net sales followed by Gap, Bana Republic and Athleta . In fiscal 2022, the company experienced a decline of more than $1 billion in its net sales compared to the prior year. Its biggest brand Old navy Global suffered the highest decline in its net sales in 2022. Old Navy suffered a decline of $848 million in its net sales in 2022, with its total revenue falling to $8,234 million compared to $9,082 million in the prior year. Athleta was the only brand in Gap Inc’s portfolio to have experienced growth in its net sales in 2022 compared to the prior year.
Revenue of Gap Inc from each brand 2011-2022
Amounts are in millions.
| Year | Old Navy Global | Gap Global | Banana Republic Global | Athleta | Other total | Total |
|---|---|---|---|---|---|---|
| 2022 | $8,234 | $3,774 | $2,116 | $1,480 | $12 | $15,616 |
| 2021 | $9,082 | $4,063 | $1,976 | $1,447 | $102 | $16,670 |
| 2020 | $7,536 | $3,388 | $1,462 | $1,135 | $279 | $13,800 |
| 2019 | $7,983 | $4,634 | $2,539 | $978 | $249 | $16,383 |
| 2018 | $ 7,840 | $5,160 | $2,456 | $1,124 | $16,580 | |
| 2017 | $ 7,238 | $ 5,318 | $2,380 | $ 919 | $15,855 | |
| 2016 | $ 6,814 | $5,455 | $ 2,471 | $ 776 | $15,516 | |
| 2015 | $ 5,751 | $6,675 | $ 2,656 | $ 715 | $15,797 | |
| 2014 | $ 6,165 | $ 6,619 | $2,922 | $ 729 | $16,435 | |
| 2013 | $ 6,351 | $ 6,257 | $ 2,868 | $ 672 | $16,148 | |
| 2012 | $ 6,254 | $6,112 | $ 2,890 | $ 395 | $15,651 | |
| 2011 | $ 5,912 | $5,674 | $2,662 | $ 301 | $14,549 |
There are several brands in the portfolio of Gap Inc. Of all these brands, the old Navy and Gap are the largest sources of revenue for the company followed by Banana Republic and Athleta.
2022: Gap Inc experienced a decline in its total net sales in 2022 compared to the prior year. The biggest brand in the portfolio of Gap based on net sales is Old Navy Global followed by Gap Global. However, both these brands experienced a decline in their net sales in 2022 compared to 2021. Banana Republic Global and Athleta on the other hand experienced growth in their net sales in 2022 compared to the prior year. The total net sales of Gap Inc in 2022 was $15,616 million compared to $16,670 million in 2021.
2021: In 2021, the net revenues fo GAP from Old Navy increased to $9,082 million compared to $7,536 million in 2020. The net sales of GAP global were $4,063 million in 2021 compared to $3,388 million in 2020. Banana Republic generated $1,976 million in 2021 compared to $1,462 million in 2020. GAP also experienced increase in net sales from Athleta in 2021 compared to the previous year. The company had $1,447 million in net sales from Athleta in 2021 compared to $1,135 million in 2020.
The revenue of Gap Inc from Old Navy in 2018 was $ 7,840 million and that from Gap was $5,160 million. Banana Republic generated $2,456 million in 2018. Other brands accounted for $1,124 million in revenue.