The chart above displays the advertising expenses of Gap Inc from 2010 to 2022 in millions of US dollars. The company spent $1,039 million on advertising in 2022 compared to $1,115 million in 2021. Its total net sales declined in 2022 compared to the prior year and the company incurred a net loss of $202 million.
Advertising Expenses of Gap Inc 2008-2022
Amounts in million dollars.
| Year | Advertising Expenses ($million) |
| 2022 | $1,039 |
| 2021 | $1,115 |
| 2020 | $816 |
| 2019 | $687 |
| 2018 | $650 |
| 2017 | $673 |
| 2016 | $601 |
| 2015 | $578 |
| 2014 | $639 |
| 2013 | $637 |
| 2012 | $653 |
| 2011 | $548 |
| 2010 | $516 |
| 2009 | $513 |
| 2008 | $435 |
Gap is a leading US based fashion retailer with an impressive presence in several corners of the globe through online and offline channels. The first Gap Store opened in 1969.
2022: Gap spent $1,039 million on advertising in 2022 compared to $1,115 million in 2021. The total net sales of Gap Inc in 2022 remained $15,616 million compared to $16,670 million in 2021. Gap incurred a net loss of $202 million in 2022 compared to a net profit of $256 million in 2021.
2021: In 2021, GAP invested $1,115 million in advertising and promotions compared to $816 million in 2020.
Advertising expenses of Gap Inc in 2018 was $650 million, a decrease of $23 million from previous year. In 2017, the company spent $673 million on advertising.