Facebook defines Average Revenue Per User (ARPU) as its total revenue in a given geography during a given quarter, divided by the average of the number of MAUs in the geography at the beginning and end of the quarter. The chart above presents its global ARPU from 2020 to the first quarter 2023. Its global ARPU for Q1 2023 was $9.62 compared to $9.54 at the end of the same period in the previous year and $10.86 in the just previous quarter.
Average Revenue Per User (ARPU global) of Facebook 2017-2022
| Year | ARPU |
| Mar 31 2023 | $9.62 |
| Dec 31 2022 | $10.86 |
| Sep 30 2022 | $9.41 |
| Jun 30 2022 | $9.82 |
| Mar 31 2022 | $9.54 |
| Dec 31. 2021 | $11.57 |
| Sep 30. 2021 | $10 |
| Jun 30. 2021 | $10.12 |
| Mar 31. 2021 | $9.27 |
| Dec 31. 2020 | $10.14 |
| Sep 30. 2020 | $7.89 |
| Jun 30. 2020 | $7.05 |
| Mar 31. 2020 | $6.95 |
| Dec 31. 2019 | $8.52 |
| Sep 30. 2019 | $7.26 |
| Jun 30. 2019 | $7.05 |
| Mar 31. 2019 | $6.42 |
| Dec 31 2018 | $7.37 |
| Sep 30 2018 | $6.09 |
| Jun 30 2018 | $5.97 |
| Mar 31 2018 | $5.53 |
| Dec 31. 2017 | $6.18 |
The global average revenue per user of Facebook at the end of 2021 increased to $11.57 compared to $10.14 at the end of 2020.
Its average revenue per user was the highest from the US and Canada at the end of 2021 when it reached $60.57 compared to $53.56 an year ago.
Facebook’s average revenue per user from Europe was $19.68 at the end of 2021 compared to $16.87 at the end of 2020.