Lisa Michaels

Lisa Michaels is a freelance writer, editor, and a thriving content marketing consultant from Portland. Being self-employed, she does her best to stay on top of the current trends in business and tech. You can follow her on Twitter @LisaBMichaels

5 Biggest Challenges of Running a Tech Company

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Starting a tech company can be a very lucrative endeavor. After all, technology is scalable, which means that you can serve 1 million customers with the same team that used to serve 10,000.  Technology is also an excellent setting for establishing monopolies, be it through network effects or the protection offered by patents. In fact, … Read more

5 Effective Strategies For Improving Brand Awareness

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Pexels When your beard overgrows, do you ask for Gillette or a razor? When you visit a fast-food restaurant for a drink, do you order a Coke or cola? What about when you accidentally cut yourself in the kitchen? Do you look for Band-Aid or a plastic bandage? We refer to these terms as proprietary … Read more