Business Profile of Microsoft Inc.

All you need to know about Microsoft in Brief. Company Name: Microsoft Inc. Industries served: PC industry, Cloud Industry, Gaming, Social Media, and Advertising. Headquarters: Redmond, Washington, United States. Founder: Bill Gates. Founded: 1975. CEO: Mr. Satya Nadella CFO: Amy Hood CMO: Chris Capossela Markets Served: Global Markets.  Leading Markets: United States and Others. Number … Read more

Business Profile of Amazon Inc

All you need to know about Amazon Inc: In Brief Company Name: Amazon Inc (NASDAQ: AMZN) Headquarters: Seattle, Washington, United States. Founded: 5th July 1994. Founder: Jeffrey P Bezos (Jeff Bezos) CEO: Andrew R Jassy (Andy Jassy) CFO: Brian T Oslavsky AWS CEO: Adam N Selipsky Number of Employees: 1,298,000 (December, 2020) Markets Served: Global … Read more


All You Need to Know About Apple In Brief Company Name: Apple Inc.  NASDAQ: AAPL Headquarters: Apple Park, Cupertino, California, United States. Founded: 1 April 1976, Los Altos, California, United States. Founders: Steve Jobs and Steve Wojniak. CEO: Tim Cook. CFO: Luca Maestri. COO: Jeff Williams. Number of Employees 2021: 154,000.  Markets Served: Global Market. … Read more

Impact of technology on consumer behavior

Technology is the leading driver of change globally. It is driving swift change in various areas of our lives from how we work to how we spend our time at home. Nearly everything in our world is driven by technology. Whether it is healthcare, mobility, work or entertainment, in every area, technology has brought enormous … Read more

Who are the competitors of Snapchat?

CONTENTS Snapchat Competitors Facebook YouTube Twitter Linked In Pinterest Kakao Line TikTok Tencent Snapchat is an instant messaging app and a popular social media platform. It has established itself as a distinct social media brand that offers instant messaging, and image and video sharing features. Over the last few years, the company has experienced solid … Read more

Snapchat Marketing Mix

Snapchat is an instant messaging app owned by Snap Inc. Snap Inc defines itself as a camera company. Its core product is Snapchat. It is a camera application, people can use to communicate visually with friends using videos and images. These short messages are called Snaps. One key feature of these Snaps is that they … Read more

Who is the target audience of Starbucks?

Starbucks is the world’s largest coffee brand, based in the United States.  The company is known as a highly customer focused brand with a strong global presence. Over the past several years, Starbucks has continued to strengthen its position in the Chinese market. The company was founded in 1985 and operates across 85 countries.  Apart … Read more

Who are the main competitors of Audi AG?

Audi AG: An Introduction Audi is a part of the Volkswagen Group’s product portfolio. The brand is renowned worldwide as a leading luxury automobile brand. Audi AG is well known globally as the automobile brand with the four rings. Apart from a luxurious riding experience, Audi cars are known for being technologically innovative and excellent … Read more

Who is Nike’s Target market?

Nike: An Introduction Nike is an industry leading maker of sports shoes, apparel and equipment. The company is operating in a highly competitive market environment. It is famous worldwide for its unique branding, excellent marketing strategy and for its focus on product quality and innovation. The brand has experienced faster growth through its strategic investment … Read more

Who are Nike’s main competitors?

Contents: Nike Introduction Nike Competitors Adidas Puma Reebok Under Armour New Balance Columbia Sportswear ASICS Athleta Lululemon Nike: An Introduction Nike is the world’s leading sports shoes, apparel and accessories brand, based in the United States. It has maintained a strong presence worldwide. The company enjoys heavy popularity in various corners of the globe. Some … Read more

Who are the main competitors of Lululemon?

Lululemon (NASDAQ: LULU) is a globally famous athleticwear company based in Vancouver, Canada. The company is renowned worldwide as a unique sportswear brand. The brand was founded by Dennis J Chip Wilson in 1998. It started as a yoga apparel brand for women. However, with time the company has vastly expanded its product range and … Read more

Chanel Marketing Mix

Chanel was founded by Gabrielle Chanel, also known popularly as Coco Chanel. Coco Chanel started with a hat boutique in 1910 but gained reputation fast as her hats were worn by famous French actresses. In 1913, she started selling a line of sportswear made of jersey, which became an instant success. Chanel is now a … Read more

Who are the main competitors of Louis Vuitton?

Contents Louis Vuitton: Introduction Main competitors of Louis Vuitton Burberry Celine Chanel Christian Dior Giorgio Armani Gucci Jimmy Choo Hermes International Hugo Boss Michael Kors Prada Ralph Lauren Richemont Versace Zara Louis Vuitton: An Introduction Louis Vuitton is a part of the LVMH (Louis Vuitton Moet Hennesy) group. The brand was founded in 1854.  Louis … Read more

Facts About Lululemon Athletica

Some fun facts about Lululemon Athletica. What is Lululemon Athletica? Lululemon Athletica is a sports apparel brand, based in Canada. When was Lululemon Athletica founded? Lululemon Athletica was founded in the year 1998 by Chip Wilson.  It started as a seller of yoga apparels for women. What products does Lululemon Athletica sell? Lululemon Athletica started … Read more

Lululemon Athletica Five Forces Analysis

Five Forces: An Introduction Bargaining power of Lululemon suppliers Bargaining power of Lululemon buyers Threat of Substitutes Threat of new entrants Intensity of competitive rivalry Lululemon Athletica (NASDAQ: LULU) is a famous athleticwear company. It is based in Vancouver, Canada. Dennis J Chip Wilson founded Lululemon Athletica Inc in 1998. In the beginning, Lululemon made … Read more

Lululemon Athletica Marketing Mix

CONTENTS Product Place Price Promotion Lululemon Athletica is a popular sports apparel brand, based in Vancouver, Canada. The company makes athletic apparel and accessories that are inspired by a healthy lifestyle. Dennis J. Chip Wilson founded Lululemon Athletica Inc in 1998. Lululemon in its early days produced workout apparel for women.  Now, it has expanded … Read more

Louis Vuitton Marketing Mix:

CONTENT Product Place Price Promotion Louis Vuitton is the most valuable luxury brand in the world. It was founded in 1854. According to the Forbes list, it is among the top ten most valuable brands in the world. Its estimated brand value according to Forbes was $47.5 billion in 2020. Louis Vuitton is a division … Read more

1984 – Chapter 9 – (Part Two) Summary and analysis

Chapter 9 brief Summary and analysis Oceania is a world full of lies and half of its machinery keeps changing lies into facts all the time. Again in this chapter, Orwell shows how the government keeps jumping from one boat to another in Oceania. While the Hate week celebrations were continuing, the enemy had changed. … Read more

How can business analytics drive faster growth and higher efficiency for businesses?

Business analytics includes a set of disciplines and technologies that help solve business problems using data and analytics through data analysis, statistical methods and other quantitative methods. In the modern era, as the level of competition in the business environment has grown, the relevance of data and business analytics as a critical tool for business … Read more

Who are the competitors of KFC?

CONTENT POPEYES LOUISIANA KITCHEN Chick Fil A Chipotle McDonald’s Burger King Wendy’s Subway Domino’s Pizza Hut KFC is a leading brand in the QSR chicken category, headquartered in the US and a part of Yum Brand’s portfolio. It is an international brand with  84% of its stores located internationally. The company does business across 147 … Read more

Tesla Motors Five Forces Analysis

Contents Bargaining Power of suppliers Bargaining power of buyers Threat of substitute products Threat of new entrants Intensity of competitive rivalry Tesla is the largest automobile company globally based on market capitalization. However, Tesla is not just any automobile company. It is more of a technology company. Based in the United States, Tesla is the … Read more

Summary and analysis of George Orwell’s 1984 chapter 8 (Part 2)

A brief summary and analysis. In this chapter, Winston and Julia have reached O’Brien’s luxurious apartment. He is afraid since he cannot explain Julia’s presence there. However, still he and Julia boldly confess before O’Brien that they wanted to join him and the secret brotherhood against the party. O’Brien treats them hospitably and serves wine. … Read more

VRIO Analysis of Adidas

CONTENT VRIO Analysis Adidas VRIO Product quality Product range Marketing Manufacturing Customer experience Digital technology Brand image HR & Organizational culture Adidas (ETR: ADS) is a leading brand of sports shoes and apparel and among the main competitors of Nike. The company enjoys strong popularity and maintains a strong global presence. Apart from a large … Read more

Chapter 7 (1984 part two) – Summary and analysis.

Brief Summary and analysis of Chapter 7 (1984 Part Two) In this chapter, Winston wakes up after having a nightmare. He remembers his mother and how they he had parted with her and his sister. He had grown up in a world marked by scarcities. After his father had died, his mother had become spiritless … Read more

VRIO analysis of Nike

CONTENTS: About Nike What is VRIO? A VRIO Analysis of Nike Brand Image Marketing Customer experience Product innovation Product range Product quality Technology Manufacturing capabilities A few last words About Nike: Nike (NYSE: NKE) is the global leader in the sports shoes and apparel industry with a strong presence worldwide. Apart from being known for … Read more

1984 Book Two Chapter 6 Summary and Analysis

A brief summary and analysis of Chapter 6 -1984 Book Two This chapter also marks a sudden turn in Winston’s life. He is approached by O’Brien who is seeking him after having read a few of his articles. He is impressed by Winston’s writing and believes Winston has scholarly interest in Newspeak. However, Winston denies … Read more

1984 -Book Two -Chapter 4- Summary and analysis

Brief Summary and analysis of Chapter 4 (Book Two) of 1984. Winston has taken a risky step in this chapter. Despite knowing he cannot conceal it from the thought police or the inner party members for long, he has rented Mr. Charrington’s room to meet Julia. While he is afraid that he has blundered, neither … Read more

General Motors SWOT Analysis 2021

CONTENTS GM SWOT ANALYSIS STRENGTHS WEAKNESSES OPPORTUNITIES THREATS A few last words A SWOT analysis of General Motors (US based leading auto manufacturer) General Motors is a leading automobile manufacturer based in the United States and with a strong global presence. The company has also continued to strengthen its presence in the Chinese automobile sector. … Read more

1984 Chapter Three (Part Two) Summary and Analysis

Brief Summary of Chapter Three (1984 Part Two) Since his first meeting with Julia, Winston’s life has changed a lot. It is following a very different trail now, and Julia is leading the way. They have finished their first detailed meeting in the woods and part having decided to not to get back to this … Read more