The Kraft Heinz company was formed in 2015 after a merger of Kraft Foods Group with Heinz. Heinz was a wholly owned subsidiary of H J Heinz Holding corporation, which was renamed Kraft Heinz Foods company after the merger. Previously, Berkshire Hathway and 3G Global Food Holdings, LP controlled H J Heinz, which had acquired it on June 7, 2013. The company formed … [Read more...] about A Marketing Mix of The Kraft Heinz Company.
Chapter 2 (Book Two) 1984 Summary and Analysis.
A Brief Summary and Analysis of Chapter 2 (Book 2) of George Orwell's 1984 In this chapter, Winston goes to the spot where he had promised to meet the girl. He reaches their earlier than the set time but soon she joins him. Julia is a talkative girl. Winston gets to know her name in this chapter. Later she ,offers Winston a chocolate. The taste is different from the type of … [Read more...] about Chapter 2 (Book Two) 1984 Summary and Analysis.
Positioning and branding a small business
Small businesses can often find it challenging to build a brand due to their limited resources and budgets. However, the industry is full of such examples where entrepreneurs started businesses from scratch, which later became powerhouse brands. There are several brands in the industry that essentially started as small businesses like Lego. Small businesses aiming for … [Read more...] about Positioning and branding a small business
1984 Part Two Chapter One Summary and Analysis:
Brief Summary and Analysis of Chapter One 1984 (Part Two) This chapter marks a fresh turn in Winston's life. Unexpectedly, he meets the dark haired girl in a corridor in the Ministry, four days later than they encountered each other the last time in the prole area. The girl had broken her wrist and her arm was hanging in a sling. She tripped before Winston while they were a … [Read more...] about 1984 Part Two Chapter One Summary and Analysis:
Apple SWOT Analysis 2021
SWOT Analysis of Apple: An Introduction With a market capitalization of around $2.5 Trillion, Apple (NASDAQ: AAPL) is the largest company in the world. Known as one of the most innovative technology brands, Apple has experienced sharp growth over the past several years driven by the success of the iPhone line up and a growing range of services. Founded by Steve Jobs and … [Read more...] about Apple SWOT Analysis 2021
McDonald’s SWOT Analysis 2021
Leading strengths and weaknesses of McDonald's: An Introduction: McDonald’s is the leading fast food chain globally based on net sales and its international footprint. It is the most valuable brand in the QSR industry. According to Statista, McDonald’s was the most valuable brand in the QSR industry in 2020 with an estimated brand value of $129.3 million followed by … [Read more...] about McDonald’s SWOT Analysis 2021
1984 Book One Chapter 8 – Summary and Analysis
A Brief Summary and Analysis of Chapter 8 from Part One of 1984 by George Orwell. In this chapter, Winston pays a second visit to the stationery store from where he had purchased his diary. It was actually an antique store where very few customers came. Winston decides to take a break from his monotonous life and skips an evening full of dull lectures at the community … [Read more...] about 1984 Book One Chapter 8 – Summary and Analysis
1984 Book One Chapter 7 – Summary and Analysis
Brief Summary and Analysis of Chapter 7 In chapter 7, Winston is thinking of the proles and how easily they could shake the party’s roots if they wanted. Being 85% of Oceania’s population, they could shake the party without even thinking. However, he also laments that these proles are just so occupied with petty issues that they cannot think about the major problems. So, … [Read more...] about 1984 Book One Chapter 7 – Summary and Analysis
Importance of R&D for large tech
Why do the leading technology brands invest heavily in research and development? The technology industry worldwide is marked by fierce competition. Among the largest tech players are Apple, Amazon, Microsoft, Google and Facebook. These are the tech brands that enjoy monopolistic positions and are known for their global dominance. However, the most remarkable thing is how … [Read more...] about Importance of R&D for large tech
Importance of R&D for Intel.
Why do businesses like Intel and others invest in research and development? Intel (NASDAQ: INTC) is the largest chipmaker in the world that supplies computer chips to many original equipment manufacturers like HP, Dell, and several more. You must have seen the Intel inside logo on several computing products. It’s a globally famous brand known for its technology products. It … [Read more...] about Importance of R&D for Intel.
Chapter 6 (Book One) of 1984: Summary & Analysis
Brief summary and analysis of chapter 6: The chapter 6 of the novel comes as a shock. The party’s approach to sex is medieval if not primitive. It is well known that the party is orthodox in its approach but when it comes to sex, it is worse. Sex is abominable and only since it is not possible to completely suppress human desires or to avoid needing children to serve the … [Read more...] about Chapter 6 (Book One) of 1984: Summary & Analysis
How to maximize job satisfaction?
Industrywide companies have grown their focus on managing their human capital strategically. The importance of employees as the fundamental drivers of a company’s competitive advantage and market position has grown in recent years. As a result, the focus on managing employee performance and job satisfaction is now higher. Companies want to hire and retain the best. However, … [Read more...] about How to maximize job satisfaction?
How is organizational culture linked with job satisfaction?
Organizational culture is linked with organizational performance. It is among the most critical drivers of worker productivity, research has highlighted. It plays an imminent role in driving faster growth for both small and large organizations. However, apart from the other factors, culture is known to play a distinctive role in maximizing worker satisfaction and strengthening … [Read more...] about How is organizational culture linked with job satisfaction?
Important terms in George Orwell’s 1984
A list of terms used in George Orwell's 1984 Telescreen: The telescreen is a television-like device used by the party to watch party workers round the clock. The telescreens are everywhere from apartments to the party office and canteen. Once a physical training instructor instructs Winston directly from the telescreen which proves that people on the other side can … [Read more...] about Important terms in George Orwell’s 1984
1984 Chapter 5 summary and analysis
Brief summary and analysis of Chapter 5 (Book One -1984). Chapter five is a significant chapter in Orwell's 1984 since it marks an important turn in the plot. The entire chapter takes place inside the canteen which is a crowded room several levels below the ground. Winston takes a look at the world around him and feels bad about how it has decayed as he has aged. In the … [Read more...] about 1984 Chapter 5 summary and analysis