What are the major trends and forces changing the marketing landscape in an age of relationships? The world of marketing has undergone a significant transformation in less than a decade.…
Today's PR professionals handle crisis communications for businesses of all sizes and across all industries. These professionals must stay up to date regarding current and emerging business crises to help…
Discussion Questions from Orwell's 1984 Chapter One. Contents: Winston's primary character traits and supporting quotes.Significance of Winston's Journal and writing in Oceania.Purpose of the telescreenTwo minutes hateO'Brien's character and Winston's…
In a previous post, I have discussed the purchasing decision process of individual buyers. In this post, I will discuss how the business buyers make their purchasing decisions and the…
Every marketer wants his new product to be successful. However, several factors influence the adoption rate of the innovation. Some products can gain acceptance overnight. For others, it may be difficult…