The chart above displays the sales and marketing expenses of Alibaba Group from 2015 to 2022 in millions of US dollars.
The sales and marketing expenses of Alibaba Group (NYSE: BABA) have continued to surge with its increasing revenue. In 2022, the company spent $18.9 billion on sales and marketing compared to $12.4 billion in the prior year.
Alibaba group sales and marketing expenses 2011-2022
| Year | Sales and marketing costs (RMB million) | Sales & Marketing costs ($million) |
| 2022 | ¥119,799 | $18,898 |
| 2021 | ¥81,519 | $12,442 |
| 2020 | ¥50,673 | $7,156 |
| 2019. | ¥39,780 | $5,928 |
| 2018. | ¥27,299 | $4,352 |
| 2017. | ¥16,314 | $2,370 |
| 2016. | ¥11,307 | $1,753 |
| 2015. | ¥8,513 | $1,373 |
| 2014. | ¥4,545 | |
| 2013. | ¥3,613 | |
| 2012. | ¥3,058 | |
| 2011. | ¥3,154 |
The sales and marketing expenses of Alibaba group increased sharply in 2021 compared to the previous year. The company spent $12,442 million (¥81,519 million) on sales and marketing in 2021 compared to $7,156 million (¥50,673 million) in 2020.
Sales and marketing expenses of Alibaba group in fiscal year 2019 were RMB39,780 million (US$5,928 million), or 11% of revenue, compared to RMB27,299 million, or 11% of revenue, in fiscal year 2018.