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Who are the competitors of Dr Pepper Snapple

Main Competitors of Dr Pepper Snapple

Pepper Snapple has a large product portfolio of more than 50 refreshing brands. These brands include carbonated soft drinks, juices, teas, mixers, waters and other beverages. Pepper Snapple is a major competitor of Pepsico and Coca Cola in the US market. Its 2017 revenue was 6.4 billion dollars of which 90% was earned from the US market. Dr Pepper Snapple has made a series of strategic acquisitions over the last three decades to grow its business and customer base. Despite its limited product portfolio as compared to the two major players in the soda industry, the brand has continued to expand and grow. 2016 was a good year financially for Pepper Snapple.

Dr Pepper Snapple Important stats 2017:

Net Sales: 6.4 Billion US dollars

Gross Profit : 3.85 Billion US dollars

NetIncome 847 Million US dollars

Number of employees – 20000

Major competitors of Dr Pepper Snapple:

  1. Pepsico
  2. Coca Cola
  3. Red Bull
  4. Nestle

Pepsico: One of the biggest players in the soda industry, Pepsico was formed after the merger of Pepsi and Frito lay in 1965. The brand has seen growth in organic revenue in 2017. It has 20 billion dollar brands in its product portfolio. US it its largest market where it is engaged in intense competition with Coca Cola and Dr Pepper Snapple. Its Net revenue in 2017 was 63.5 Billion Dollars and Gross Profit 28.8 Billion dollars. Apart from flavoured soda drinks, the brand also competes with Dr Pepper Snapple across the energy drinks and juice category.

Coca Cola:

Coca Cola is one of the leading soda beverages company of the world with a  very large product portfolio made up of more than 500 sparkling and still brands. The brightest stars in its portfolio are the 21 Billion dollars each of which generates 1 billion USD or more in revenue. Apart from soda beverages in various flavours, the brand also sells energy drinks, bottled water, juices and low calorie soda drinks. the brand is present in more than 200 countries and is also known for great marketing capabilities apart from high level of popularity. Coca Cola is also a major competitor of Dr Pepper Snapple with competition going on between the two brands across flavoured drinks and energy drinks segment.

Red Bull:

Red Bull despite its limited product portfolio is a major competitor . It is a famous brand that sells across 171 countries and is now focusing on core markets of western Europe and USA for farther growth. In 2017 the brand sold more than 6.3 Billion cans and its turnover reached 6.282 Billion Euros. Red Bull saw its sales booming in 2017 in five major markets including Turkey, India, Netherlands, Northern Europe and United Kingdom. This has led to better financial figures including operating profit and revenues for Red Bull in 2017. Red Bull is the toughest competitor for the energy drinks by Dr Pepper Snapple including Venom


Nestle is also  competitor of Dr Pepper Snapple with its large product portfolio of health friendly products including drinks. Apart from that both brands sell bottled waters.


Pepper Snapple Annual Report 2017