MARKETING

Benefits of social media analytics for businesses

Businesses of all sizes use social media for promotions, customer engagement and increase sales. The role of social media in terms of business marketing and customer engagement has continued to grow. Now businesses of all sizes including big and small maintain social media accounts to reach their customers and grow brand awareness. However, the role …

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AIDA Model in marketing: definition, applications and examples.

It is important for both firms and marketers to understand customer journey and their buying decision behavior to successfully attract and retain customers. While there are several models in marketing to guide marketers in this regard, the AIDA model is among the most effective ones to create an effective marketing strategy. There are four stages …

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5 Ms of advertising

Advertisements play a critical role in helping businesses develop and grow their market share. The help create demand and build brand awareness. Understanding the various elements of advertising helps business managers understand the limitations and capabilities of advertising and create better promotional campaigns. It is critical for marketing managers to know about the 5Ms of …

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Wendy’s marketing mix

Wendy’s is among the most well known QSR brands, and headquartered in the United States. The QSR company has achieved impressive growth in recent years. As of the January of 2022, Wendy’s had a total of 6,949 restaurants operational globally, the majority of which were located in the United States. A large number of Wendy’s …

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