Marketing Mix of Volkswagen

Volkswagen is among the largest auto manufacturers in the world with a strong global presence. The company has its headquarters in Wolfsburg, Germany. Its main production plant is also located there. The portfolio of Volkswagen includes 12 brands and more than 70 different models. It has brought products in every major segment and nearly all … Read more

Marketing Mix of Audi

The Audi Group that includes the Audi, Lamborghini and Ducati brands is among the most recognized manufacturers of premium automobiles, supercars, Super SUVs and sporty motorcycles. Audi is among the best selling premium car brands in the world and a part of the brand portfolio of Volkswagen Motors. A globally famous car brand, Audi has … Read more

Volkswagen Sources of Competitive Advantage 

What are Volkswagen’s leading sources of competitive advantage? Volkswagen AG is a leading global automotive company with a strong presence in all the leading automobile markets including the US and China. The company has maintained its strong global presence through a large distribution and sales network. It has also entered into partnerships with other motor … Read more

SWOT Analysis of Volkswagen

Volkswagen AG SWOT Analysis #INTRODUCTION After a tumultuous 2015, Volkswagen set new records in 2016. The Diesel scandal had a bitter effect on the brand’s reputation and business and 2016 was an year of realignment when the businesses set new goals before itself and formulated a strategy for a new direction. Even amid fierce competition … Read more