Marketing Mix of Volvo

Volvo is one of the leading automobile manufacturers with a global presence. The company makes and sells a large range of products including cars, buses, trucks, SUVs, and crossovers. Its focus on technological innovation and product quality has helped the band grow its popularity faster around the globe. It has maintained its global presence through … Read more

Marketing Mix of Volkswagen

Volkswagen is among the largest auto manufacturers in the world with a strong global presence. The company has its headquarters in Wolfsburg, Germany. Its main production plant is also located there. The portfolio of Volkswagen includes 12 brands and more than 70 different models. It has brought products in every major segment and nearly all … Read more

Marketing Mix of Audi

The Audi Group that includes the Audi, Lamborghini and Ducati brands is among the most recognized manufacturers of premium automobiles, supercars, Super SUVs and sporty motorcycles. Audi is among the best selling premium car brands in the world and a part of the brand portfolio of Volkswagen Motors. A globally famous car brand, Audi has … Read more

Target Corporation Marketing Mix: 7P’s

Company Name Target Corporation. Industry Served  Retail (Physical & E-commerce) Markets served The U.S.A. Headquarters Minneapolis, Minnesota, United States. Founded 1902. (first Target store in Roseville, MN, in 1962) Founder George Draper Dayton CEO Brian Cornell Net Revenue (2018) $75.4 billion Net Income (2018) $2.94 billion Employees (2018) 360,000 No. of Stores. (2019) 1,868. Tagline … Read more

Marketing Mix of Costco Wholesale

Costco Wholesale Corporation Marketing Mix: 7P’s Company Name Costco Wholesale Corporation. Industry Served  Retail (Physical & E-commerce) Countries served 12 countries. Headquarters Issaquah, Washington, United States. Founded 1983. Founder James D Sinegal and Jeffrey Hart Brotman President & CEO Walter Craig Jelinek Net Revenue (2019) $152.7 billion Net Income Attr to Costco (2019) $3.66 billion … Read more

Marketing Mix of Walmart: 7P’s

Walmart Inc Marketing Mix: 7P’s Company Name Walmart Inc. Industry Served  Retail (Physical & E-commerce) Countries served 27 countries under 58 banners. Headquarters Bentonville, Arkansas, United States. Founded July 2, 1962 (1st Walmart Store opened in Rogers, Arkansas) Founder Sam Walton President & CEO Doug McMillon Net Revenue (2019) $514.4 billion Net Income (2019) $7.2 … Read more

Marriott International Marketing Mix

Marketing Mix of Marriott International: 7P’s Company Name Marriott International Inc. Industry Hospitality (Hotels) Main Market North America President & CEO Arne M Sorenson Number of Properties 6,906 (end 2018) 2018 Revenue $20.76 billion Headquarters Bethesda, Maryland Website https://www.marriott.com/ Number of employees 2018 176,000 (approx.) Leading Competitors Wyndham, Hilton, Choice Hotels, Intercontinental, Accor, BestWestern. Introduction: … Read more

Delta Airlines Marketing Mix

Marketing Mix of Delta Airlines: 7 P’s Company Name Delta Airlines Headquarters Atlanta, Georgia. CEO Ed Bastian CFO Paul Jacobson Industry US Aviation Industry Net Revenue 2018 $44.44 billion Net Income 2018 $3.94 billion Employees (2018) 88,680 Leading Competitors Southwest, American, United, JetBlue, Skywest, Alaska, Republic, Spirit, Frontier. Delta is one of the leading airline … Read more

Hilton Hotels and Resorts Marketing Mix

Marketing Mix of Hilton Hotels & Resorts: 7P’s 1. Brief Introduction: Company Name: Hilton Hotels. Industry: Travel & Tourism (Hospitality Industry)President & CEO: Chris NassettaMain Market: United StatesMarkets Served: North America, Europe, Asia Pacific, Middle East & Africa.Total Properties: 5,685Head Office:  7930 Jones Branch Drive, McLean, Virginia 22102.Founder: Conrad HiltonGlobal Website: https://www.hilton.com/en/2018 Revenue: $8.9 billion.Countries & … Read more

Rotana Hotels Marketing Mix – Seven P’s. 

Marketing Mix of Rotana Hotels – Middle Eastern Hospitality Brand. 1. Company Name: Rotana HotelsIndustry: Travel & Tourism (Hospitality)President & CEO: Guy Hutchinson (Since 2020)Main Market: Middle EastServices: 3 Star+, 4 & 5 Star hotels (affordable to luxury).Main Attraction: Large range of choices for visitors.Head Office: Abu Dhabi, UAE.Founded: 1992.Founders: Nasser Al Nowais & Selim … Read more

HDFC Marketing Mix. 

Marketing Mix of HDFC Bank: 7 P’s HDFC is a leading provider of financial services operating in the Indian market. The private sector baking organization has its headquarters in Mumbai, Maharashtra. Founded in August of 1994, the company opened its first branch in February 1995. It celebrated its 25th anniversary by opening its 5000th branch … Read more

PUMA Marketing Mix

Puma: A short introduction.  The Puma brand came into being in 1948. The company was founded by Rudolf Dassler and registered on October 01, 1948. During its 71 years of existence, it has seen a lot of growth and expansion. At the core of the Puma brand is fast sports. The company makes and sells … Read more

Fiat Chrysler Automobiles Marketing Mix

Marketing Mix of Fiat Chrysler : An Introduction Fiat Chrysler is a leading global auto brand with a large product portfolio and operations in more than 40 countries. Its head office is in London, United Kingdom. However, the sales and distribution network of the company is spread across more than 135 countries. It sells its … Read more

Great Wall Motors Marketing Mix

INTRODUCTION : Founded in 1984, the Great Wall Motors company is headquartered in Baoding, China. The company is involved in production and sales of automobiles and auto-parts. The main market of Great Wall Motors is China. It is also China’s largest SUV and pickup manufacturer. However, the brand is also planning its foray into the … Read more

Lego Marketing Mix

Introduction: Lego is one of the leading names in the world of toys. It is a family owned brand whose foundation was laid by Kirk Kristiansen in 1932. What started as a small carpenter’s workshop has come a long way in these almost 85 years to become a global enterprise. Core product of the Lego … Read more

Intel Marketing Mix

Introduction: – Intel is a leading chip producer with a global market presence. However, in the recent years, the company has changed its business model to shift it from PC centric to data centric. These changes have proved profitable for the brand and it has started showing in the form of growth in revenues and … Read more

Oracle marketing mix

Introduction: Oracle is a leading IT products and services provider.  It markets and sells its products and services to businesses of various sizes as well as government agencies and educational institutions. Apart from an entire range of cloud offerings, the brand also offers applications and infrastructure to help its customers worldwide. Oracle is a well … Read more

Alibaba Marketing Mix

Marketing Mix of Alibaba Group Alibaba Group is a fast-growing e-commerce and cloud player based in China. The head office of Alibaba Group is in Shenzhen, China and it is led by founder Jack Ma. The company has seen fast growth in its e-commerce business in recent years. Apart from that, the cloud revenue of … Read more

Harley Davidson Marketing Mix

Introduction:- Harley Davidson is a leading premium motorcycle brand hat enjoys strong recognition in most corners of the world. It’s known all over the world for its high-performance and heavyweight motorcycles. The luxury motorcycles made by Harley Davidson are known for both their style and technology. The motorcycle brand was founded in 1903. It is … Read more

Old Spice Marketing Mix

INTRODUCTION Old spice is one of the most well known brands in the portfolio of Procter and Gamble. It became a part of the P&G family in the year 1990 when P&G acquired it from Shulton company. The earliest Old Spice product was released in 1937. In 1990, P&G bought the old spice fragrances, skin … Read more

Gap Marketing Mix

Introduction: Gap Inc is a leading global apparel retail company that sells  apparel, accessories, and personal care products for men, women, and children. The brands in its portfolio include Old Navy, Gap, Banana Republic, Athleta, Intermix, and Hill City. Its large portfolio of distinct brands also gives it a strong and distinct competitive advantage. Gap … Read more

Inditex Marketing Mix

 Inditex Marketing Mix 7P’s INTRODUCTION: Inditex, the leading and largest fashion brand of the world, is the parent company of Zara and based in Spain. Zara is now a well known fast fashion brand. Apart from Zara, the other brands that Inditex owns are Pull & Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and … Read more

BMW Marketing Mix

BMW Marketing Mix Introduction:  BMW, the renowned premium vehicle brand, was founded in 1916 as BFW or (Bayerische Flugzeugwerke, AG). In 1917, it became BMW G.m.b.H. and finally BMW AG in 1918.  Today, it is among the most successful luxury vehicle manufacturers in the world. The brand has maintained continuous focus upon innovation. It invests … Read more

Walt Disney Marketing Mix

Marketing Mix of Walt Disney Introduction:- Walt Disney is famous across the world for its renowned Disney toon characters and for its award winning animated movies. The brand has brought some of the most entertaining characters and movies to its audiences around the world. The company was founded  by two American brothers Walt and Roy … Read more

Marketing Mix and Marketing Strategy of Samsung Galaxy S9

Samsung Galaxy S9 Marketing Mix and Marketing Strategy   Samsung Electronics is a world famous technology brand that is also among the leading makers of smartphones. It is an innovative brand, known for bringing excellent television models and Galaxy smartphones. Leading the market in smartphone category, Samsung is a tough contender for Apple. Apart from … Read more

Apple Marketing Mix: 4P’s

Marketing Mix of Apple (extended to 7Ps) Apple is a renowned technology brand, recognized globally for its focus upon technological innovation, a premium product line, and great marketing. The visionary leadership of Steve Jobs helped Apple establish itself as a market-leading technology brand. Now, under the leadership of Tim Cook, Apple has seen faster growth … Read more

THE FOUR P’S OF MARKETING MIX

MARKETING MIX 4P’s – PRODUCT, PLACE, PRICE & PROMOTION Marketing is the most important part of any business’ operations. How you market your brand decides your fate in the market. All the aspects of marketing are not as visible. Some of them are behind the scenes. Being  successful in the market depends on how well … Read more