Apple CSR and Sustainability

INTRODUCTION Apple is a leading innovator and a world leader in the field of technology. Its market cap has hit $1 Trillion again in May and September 2019. However, there is more good news from Apple including the progress it has made in CSR (Corporate Social Responsibility) and sustainability. Whether it is manufacturing or supply … Read more

Apple Resources and Capabilities

Apple is a leading technology brand founded by Steve Jobs and Steve Wozniak. The company is famous around the globe for its matchless technology and products like Mac and iPhone. However, apart from its highly attractive and popular products, Apple is best known for its great marketing. The company brought several market leading products like … Read more

Apple Revenue from Services

Apple Revenue from Services & Other products 2013-2018 The following table shows the revenue of Apple Inc from services and other products from 2013 to 2018. Sums are in millions. Year/Revenue Services (Millions) Other Products ($Mn) 2018 $39,748 M $17,381 M 2017 $29,980 M $12,863 M 2016 $24,348 M $11,132 M 2015 $19,909 M $10,067 … Read more

Apple Inc Revenue from United States

Apple Revenue from United States Market 2001-2018 The following table shows the revenue of Apple Inc from United States market from 2001-2018. Sums are in millions. Year US Revenue (Millions) 2018 $98,061 M 2017 $84,339 M 2016 $75,667 M 2015 $81,732 M 2014 $68,909 M 2013 $66,197 M 2012 $60,949 M 2011 $41,812 M 2010 … Read more

Apple Sources of Competitive Advantage

Apple Sources of Competitive Advantage   Apple, the leading technology brand and the maker of iPhone and Mac was founded in1976 by Steve Jobs and Steve Wozniak. In 2018, the brand touched a market valuation of 1 Trillion dollars. However, within two years, the market cap of Apple has continued to surge upwards faster. In … Read more

Apple Social Media Marketing Strategy

A fresh look at social media marketing strategy of Apple All the large brands are using social media to achieve their business and marketing objectives. One social media account has become a multipurpose solution for many branding and marketing related needs. Businesses are using their social media accounts to connect with their customers, run their … Read more

Apple SWOT Analysis 2018

SWOT Analysis of Apple 2018 #INTRODUCTION: Apple is an innovative technology brand that enjoys very high level of popularity globally. It is a major player in the laptop as well as smartphone industry. While the laptop industry saw a slowdown in the recent years, the smartphone industry has kept growing faster. The newest release from … Read more

List of Apple Suppliers

Who are the suppliers of Apple company? Apple has  large & global supply chain that is populated mostly by Asian suppliers. A very large part of its supply chain is located in China and other Asian countries including Japan, Malaysia, Philippines & Taiwan. This is a list of main 200 suppliers of Apple including component … Read more

Strategic Analysis of Apple

Apple Strategic Analysis Apple is well known as  technology giant and an innovative company that  has brought several superhit products to the market including iPod, iPad and Mac. The company has made a strong return in the recent years. While the computing industry has been seeing a decline in the recent years, in 2017 and … Read more

Who are the competitors of Apple

Who are the main competitors of  Apple Inc? Apple is a leading name in the technology industry and the most formidable competitor for technology giants like Microsoft, Google and Amazon. The brand is ruling the business world even after the passing away of Steve Jobs.  With market value around 800 Billion dollars, Apple is at … Read more

Who are the competitors of Dr Pepper Snapple

Main Competitors of Dr Pepper Snapple Pepper Snapple has a large product portfolio of more than 50 refreshing brands. These brands include carbonated soft drinks, juices, teas, mixers, waters and other beverages. Pepper Snapple is a major competitor of Pepsico and Coca Cola in the US market. Its 2017 revenue was 6.4 billion dollars of … Read more

Apple’s staff size

Number of Apple Employees 2000-2018 YEAR Apple Employees 2000 8,568 2001 9,603 2002 10,211 2003 10,912 2004 11,695 2005 14,800 2006 17,787 2007 21,600 2008 32,000 2009 34,300 2010 46,600 2011 60,400 2012 72,800 2013 80,300 2014 92,600 2015 110,000 2016 116,000 2017 123,000 2018 132,000 Apple is known as one of the leaders in … Read more

Apple Research and Development Expenses

Research and Development Expenses of Apple 2000 -2018 The following table shows the net income of Apple Inc from 2000 to 2018. The sums are in millions.  Year R&D Expenses ($mn) 2018 $14,236 2017 $11,581 2016 $10,045 2015 $8,067 2014 $6,041 2013 $4,475 2012 $3,381 2011 $2,429 2010 $1,782 2009 $1,333 2008 $1,109 2007 $782 … Read more

Apple I-phone Marketing Mix

Apple I-phone Marketing Mix: All of you must be familiar with the iPhone and its popularity. It is considered to be the most advanced and innovative smartphone and comes loaded with features meant for both personal and professional use. In the first quarter of 2017, Apple’s I-phone has shown some great performance and sold more … Read more

SWOT Analysis of Apple Iphone

Apple I-phone swot analysis   Introduction: [Go to Apple SWOT Analysis 2018] In the first quarter of 2017, Apple sold 78.29 million I-phones, creating revenue of $54.378 billion. Compared to Apple’s performance in the same quarter last year, this is a rise of 5 percent. This performance is exemplary and it shows that I-phone 7 … Read more

Generic and Intensive Growth Strategies of Apple

Apple generic and Intensive Strategies: In the 21st-century business environment, it is not easy to achieve a distinct and differentiated position for any business. Competition has grown intense and to remain a leader, brands must have a distinct competitive advantage. Having just an excellent product or infrastructure is not enough, however, they too can be … Read more

Apple Value Chain Analysis

Apple Value Chain Analysis: It was Michael E Porter of the Harvard Business School who introduced the concept of value chain. The value chain includes the entire range of activities from the beginning to the end involved in bringing the product to the market and the end user. Starting from the raw material till marketing, … Read more

TOWS Matrix for Apple Inc

Apple TOWS analysis A TOWS Matrix can also be understood as an extension of the SWOT matrix. A SWOT matrix helps us identify the strengths, weaknesses, opportunities and threats for a business. However, a TOWS matrix helps with strategy formulation on the basis of the identified factors. It is an analytical tool that helps build … Read more

An Analysis of Apple’s Organizational Culture

Apple’s Corporate Culture: An Analysis Apple has been known for a very high level of confidentiality and pressure since its initial days. In those days it was an effective strategy that produced mindblowing results. However, the pressure is an inseparable part of any technology company’s business. Even Google which is known for its employee-oriented culture … Read more

Apple Marketing Mix: 4P’s

Marketing Mix of Apple (extended to 7Ps) Apple is a renowned technology brand, recognized globally for its focus upon technological innovation, a premium product line, and great marketing. The visionary leadership of Steve Jobs helped Apple establish itself as a market-leading technology brand. Now, under the leadership of Tim Cook, Apple has seen faster growth … Read more

Porter’s Five Forces Analysis of Apple Inc.

Apple Inc. Five Forces Analysis Porter’s Five Forces model is an analytical tool that was named after its developer Michael E porter. Porter developed this model in 1980 and since then it has come to be widely used to analyse the profitability and attractiveness of industries. The focus of the model is on five important … Read more

Apple PESTEL Analysis

Pestel/PESTLE/PEST analysis of Apple Apple is the world’s most valuable brand according to the Forbes’ 2016 ranking. However, things seem to have started changing. Apple’s brand value has plummeted as the laptop and PC market is experiencing a decline globally. The tech giant released Apple watch with the hope that it would be a success … Read more