VRIO Analysis of SONY

The resources and capabilities of a company are its drivers of competitive advantage. Nearly all that a business owns can be classified as a resource or capability. By understanding the resources and capabilities of different enterprises, one can understand why overall performance differs from one business to another. To achieve a competitive advantage, the resource … Read more

VRIO Analysis of Tesla Motors

The resources and capabilities of a company are its drivers of competitive advantage. Nearly all that a business owns can be classified as a resource or capability. By understanding the resources and capabilities of different enterprises, one can understand why overall performance differs from one business to another. To achieve a competitive advantage, the resource … Read more

Volkswagen Sources of Competitive Advantage 

What are Volkswagen’s leading sources of competitive advantage? Volkswagen AG is a leading global automotive company with a strong presence in all the leading automobile markets including the US and China. The company has maintained its strong global presence through a large distribution and sales network. It has also entered into partnerships with other motor … Read more

BMW Motors Sources of Competitive Advantage

What are the sources of BMW’s competitive advantage? BMW is a leading brand of luxury and sports vehicles with a global footprint. Apart from its leading position in the luxury car segment worldwide, BMW is also known for its focus on technological innovation, passenger safety, and product quality. BMW has 3 brands in its portfolio … Read more

Alphabet Resources and Capabilities

Alphabet is the parent company of Google. Its core business is online advertising. Alphabet is the leading player in this field rivalled by Facebook and Microsoft. The company has seen fast growth and increase in revenue in its short life span. Today, it is among the leading internet and IT companies of the world. The … Read more

Apple Resources and Capabilities

Apple is a leading technology brand founded by Steve Jobs and Steve Wozniak. The company is famous around the globe for its matchless technology and products like Mac and iPhone. However, apart from its highly attractive and popular products, Apple is best known for its great marketing. The company brought several market leading products like … Read more

Nike Resources and Capabilities

NIKE: A VRIO ANALYSIS Nike (NYSE: NKE) is a leading sports shoes and apparel brand. The company has built a strong global presence. It serves its customers through several sales channels including company-owned stores and online channels. Nike’s dominant market position in the sports shoe industry is based on several sources of competitive advantage. The … Read more

Samsung Sources of Competitive Advantage

Introduction Samsung is a leading electronics brand with a formidable presence in the smartphones and tablet market. Apart from that, it has also acquired a leading position in the consumer electronics market. Despite the heavy competition in the smartphone and consumer electronics industry, Samsung has maintained its leading position due to its focus on technological … Read more

Adidas Sources of Competitive advantage

Introduction Adidas is a leading brand of sports shoes and apparel. The company has seen its financial performance and global presence growing in the recent years. Its main rival is Nike. Despite the market dominating presence of Nike, Adidas has been able to strengthen its position in the global markets. The brand has built several … Read more

Netflix Sources of Competitive Advantage

Introduction Netflix has emerged as a leading internet entertainment company in the past few years. During the last 3-4 years, it has experienced sharper growth in customer base and revenue. This has resulted from its fast global expansion. The company has expanded very fast since 2016. It delivers its online streaming services across more than … Read more

Coca Cola Sources of Competitive Advantage

  CONTENTS INTRODUCTION BRAND EQUITY GLOBAL PRESENCE PRICING STRATEGY PRODUCT PORTFOLIO MARKETING CUSTOMER LOYALTY CUSTOMER BASE HR MANAGEMENT CONCLUSION Introduction: Coca Cola is a leading global beverage company.  Its only main rival is Pepsi. The brand sells its products globally in more than 200 countries.  Its large product range includes sparkling soft drinks; water, enhanced … Read more

ZARA Sources of Competitive Advantage

ZARA sources of competitive advantage ZARA is now a well know fast fashion brand with an impressive presence in the international markets. It is the flagship brand of Inditex that also accounts for the largest part of the company’s revenue. ZARA’s popularity is based on several factors but mainly for its focus on quality and style … Read more

McDonalds Sources of Competitive Advantage

CONTENTS Introduction Global Presence Product range and quality Brand equity Customer loyalty Supply chain Marketing Customer Service Conclusion Sources of Competitive Advantage for McDonalds (Global fast food chain) INTRODUCTION :- McDonald’s is a famous fast food brand with operations around the world in more than 100 countries. It is both popular and successful as a … Read more

Walmart Sources of Competitive Advantage

Walmart Sources of Competitive Advantage Introduction: Walmart is the leading retail brand of United States. It has enjoyed enormous growth during the recent years. In 2018, its revenue surged past 500 Billion dollars. The number of Walmart’s stores including both US and international has also grown a lot in the recent years. For years, Walmart … Read more

Apple Sources of Competitive Advantage

Apple Sources of Competitive Advantage   Apple, the leading technology brand and the maker of iPhone and Mac was founded in1976 by Steve Jobs and Steve Wozniak. In 2018, the brand touched a market valuation of 1 Trillion dollars. However, within two years, the market cap of Apple has continued to surge upwards faster. In … Read more

Nike Sources of Competitive Advantage

What are the sources of Nike’s (sports shoe and apparel brand) competitive advantage?   INTRODUCTION:- Nike is an international brand that makes a large range of products for athletes including shoes and apparel as well as equipment. The brand is known mainly for its stylish and great quality products. The company is equally strong in … Read more

Microsoft Sources of Competitive Advantage

What are Microsoft’s sources of competitive advantage? Microsoft is a world famous brand of computing hardware and software. Bill Gates founded it in 1975.  Microsoft is among the leading technology companies of the world. Its current CEO is Satya Nadella.It is a global brand known best for its Windows Operating System and Microsoft Office Productivity software. … Read more

Starbucks sources of competitive Advantage

Sources of Competitive Advantage for Starbucks Coffee Introduction:- Starbucks  (SBUX) was founded in 1985. It is a famous coffee brand which operates in 98 countries. The company roasts, markets and sells premium coffee. It operates through both physical stores and online channels. Number of Starbucks stores is highest in the Americas. In USA alone, it … Read more

Sources of Google’s Competitive Advantage

Google’s Competitive Advantage – How sustainable?   Apart from being one of the most valuable brands of the world, Google is best known for its efficient search engine and a vast empire that extends to every corner of the world and rests on innovative technology. It is one of the leading names in the world … Read more