Strengths and weaknesses of coca-cola in 2020

Coca Cola is the largest non-alcoholic beverage brand in the world. Its products sell across more than 200 countries and its leading rival is Pepsi. The company owns or markets and licenses more than 500 brands of nonalcoholic beverages. According to its 2019 annual report, more than 2 billion servings of Coca Cola products are … Read more

Coca Cola Resources and Capabilities

INTRODUCTION Coca Cola  is a leading brand in the soda industry and the arch rival of Pepsico. The company is present worldwide and sells its products across more than 200 countries. The brand has a global network of bottlers and distributors who have helped it maintain its global presence. Its global network is a key … Read more

Business Model of Coca Cola

CONTENTS 1 . Introduction 2 Production Operations 3 Main Products 4 Global Distribution Network 5 Raw Materials and Suppliers 6 Strategic Priorities of Coca Cola 7 Core Capabilities of Coca Cola 8 Risks and Challenges 9 Five Operational Performance Objectives 10 Conclusion INTRODUCTION:  Coca Cola is a leading global beverage company whose products sell across … Read more

Coca Cola Sources of Competitive Advantage

  CONTENTS INTRODUCTION BRAND EQUITY GLOBAL PRESENCE PRICING STRATEGY PRODUCT PORTFOLIO MARKETING CUSTOMER LOYALTY CUSTOMER BASE HR MANAGEMENT CONCLUSION Introduction: Coca Cola is a leading global beverage company.  Its only main rival is Pepsi. The brand sells its products globally in more than 200 countries.  Its large product range includes sparkling soft drinks; water, enhanced … Read more

Coca Cola SWOT Analysis 2018

SWOT Analysis of Coca Cola 2018 #INTRODUCTION  Coca Cola is among the leading beverages brands of the world that owns or licenses and markets more than 500 non alcoholic beverages brands. The beverages sold by Coca Cola can be grouped into the following categories – sparkling soft drinks; water, enhanced water and sports drinks; juice, … Read more

Coca Cola Strategic Analysis

Strategic Analysis of Coca Cola Coca Cola is one of the two leading beverages brands of the world which owns or licenses and markets more than 500 non alcoholic beverages brands. The beverages sold by Coca Cola can be grouped into the following categories – sparkling soft drinks; water, enhanced water and sports drinks; juice, … Read more

Competitors of Coca Cola Company

Who are the competitors of Coca Cola company? Coca Cola is one of the leading soda beverages company of the world with a  very large product portfolio made up of more than 500 sparkling and still brands. The brightest stars in its portfolio are the 21 Billion dollar brands, each of which generates 1 billion … Read more

Analysis of Coca Cola Heist Advertisement

    Coca Cola Heist Advertisement Rhetorical Analysis Coca Cola is one of the leading soda beverages brands of the world. Apart from its large product portfolio with varying flavours, the brand is also known for its excellent marketing capabilities and advertising campaigns. You can identify the Coca Cola brand by its name and its … Read more

Coca Cola Employees

Number of Coca Cola Employees 2001 – 2017 HR has become critical to gaining and retaining  a strong position in the industry. Like all major brands Coca Cola too invests a lot in human resource management. It spends a lot on human resource training and management. Coca Cola employees are called associates. In 2017, its … Read more

VRIO Analysis of Coca Cola

Coca Cola VRIO Analysis (sources of competitive advantage) Coca Cola is a soda brand known for its large product range, global popularity and presence. The leading soda beverages brand is a global player that sells across more than 200 nations.  It also has a global distribution network which enables it to run a global system … Read more

Coca Cola Generic and Intensive Strategies

Porter’s Generic and Intensive growth Strategies used by Coca Cola Coca Cola, the soda beverages giant is the leader in its industry. 21st century is marked by intense competition and any brand that wants to remain ahead of the others must have one or another critical advantage. A sustainable competitive advantage helps brands get ahead … Read more

Coca Cola Value Chain Analysis

Coca Cola is one of the most recognizable brands globally. Known for its strong brand image and global presence, Coca Cola has several billion dollar brands in its portfolio. However, running a large and successful brand also requires managing the value chain successfully. A value chain includes all the activities starting from obtaining the raw materials … Read more

Marketing Strategy of Coca Cola

Coca Cola Marketing Strategy The marketing strategy of Coca Cola is a mix of three important elements – affordable prices, worldwide accessibility, and great customer connection.  The brand is present across more than 200 nations and is sold in packages of various sizes. The products are priced competitively because of the heavy competition in the … Read more

Analysis of Coca Cola Taste the Feeling Ad

Advertisement Analysis: Coca Cola Ad (Taste the Feeling) Coca Cola Taste the feelings ad is clearly targeted at the feelings and emotions of the millennial generation.  The ad opens with a view of a glass full of ice and coca cola. The view is followed by several wonderful moments of friendship, love and excitement. The … Read more

COCA COLA MARKETING MIX

An Introduction to Coca Cola Coca Cola is one of the two leading brands in the soda industry and the largest brand of non-alcoholic beverages in the world. The international empire of Coca Cola spans more than 200 countries. The company has a large product portfolio of sparkling and still beverages. The soda industry felt … Read more

Sustainability at Coca Cola: Climate, Energy, Packaging and Agriculture

Sustainability Initiatives by Coca Cola Sustainability has become a major concern for all the big brands globally. Several of them have made serious investments in this area and are also reaping the benefits. Many brands have invested in large scale green projects to protect the environment and reduce their carbon footprints. Some of the key … Read more

Coca Cola Five Forces Analysis

Porter’s Five Forces Analysis of Coca Cola Porter’s five forces model, named after its developer Michael E Porter, is a strategic analysis tool that helps to analyse some critical forces affecting the level of competition in an industry. This model has acquired great popularity and fame over time and is used widely across the business world for … Read more

HR management at Coca Cola: Performance Management and Innovation

Most global companies have understood the importance of Human Resource management for acquiring success. Human resource management has become central to excellent performance. The more skilled and well managed a company’s staff is, the easier it is for the company to achieve strong performance and productivity. It is why the focus of businesses has remained … Read more

Coca Cola Social Media Marketing

Social Media for Marketing: The Case of Coca Cola Coca Cola YouTube Strategy Videos have always been an integral part of Coca-Cola’s marketing strategy. These videos mostly capture the moments of joy in people’s life. The feel-good factor and the fun lifestyle are some important things that reflect in Coca-Cola’s marketing strategy. The main target … Read more

Coca Cola Vision, Mission and Values

Coca Cola Mission, Vision and Values: An Analysis       Mission, vision and values all are important for running businesses efficiently and effectively.  A mission serves as the objective for which a business exists. A vision has a long term value. It spells out what a business aspires to do in the long term and … Read more

Coca Cola PEST Analysis

A PESTEL Analysis of Coca Cola: Coca Cola PESTLE Analysis (Introduction): The non-alcoholic beverages brand Coca-Cola operates globally. The global environment subjects a corporation to several kinds of pressures and challenges. Today, the world market has grown highly globalized. Companies are doing business across large regions spanning several countries. In this highly globalized market, certain factors … Read more

Coca Cola SWOT 2016 (Strengths and weaknesses)

COCA COLA SWOT ANALYSIS (2016) with infographics

[READ THE LATEST Coca Cola SWOT 2020]

Coca Cola SWOT (Introduction) – Coca Cola (NYSE:KO), the beverage giant is a global brand with a strong brand image. The iconic Coca Cola logo and its popular drinks are a familiar scene in every part of the world. Despite the heavy competition from Pepsi, it has sustained its position as the leading beverage brand. Its diverse product portfolio and distinct marketing strategy have made it an industry leader. For years, its products have enjoyed high popularity for their unique flavors. However, the recent global financial turmoil and a strengthening dollar affected its profits. Another major challenge facing Coca Cola is  the changing consumers’ preferences.  More and more customers are adopting healthier drinks in place of Soda. Coca Cola recently adopted some strategic changes, adding more low calorie products to its portfolio. It seems bullish about the year ahead and is ready to take the challenge. This year, Coca Cola ranks at the 62nd position on the Fortune 500 list, 18 ranks below Pepsico. Its closest rival is at the 44th rank.

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