Marketing Mix of Volkswagen

Volkswagen is among the largest auto manufacturers in the world with a strong global presence. The company has its headquarters in Wolfsburg, Germany. Its main production plant is also located there. The portfolio of Volkswagen includes 12 brands and more than 70 different models. It has brought products in every major segment and nearly all … Read more

Audi SWOT Analysis 2019

CONTENTSINTRODUCTIONSTRENGTHSWEAKNESSESOPPORTUNITIESTHREATSCONCLUSION Audi SWOT 2019 Introduction :- Company Name Audi Motors. Industry Motor Vehicles & Parts Founded 1909 Founder August Horch CEO Bram Schot Headquarters Ingolstadt, Germany. Revenue (2018) €59,248 Million Gross Profit (2018) €9,131 Million Number of Employees (2018 av.) 91,477 Largest Market China. Number of retail stores and service locations (2018) 5000 approx. Audi … Read more

Audi Social Media Strategy

Social Media Strategy of Luxury Vehicle Brand Audi. Audi is a leading luxury vehicle brand and a shiny gem in Volkswagen’s product portfolio. It is a globally popular brand of luxury vehicles. Its aesthetic beauty, innovative technology, and sporty image are the main reasons behind its popularity. Audi is always in the spotlight by its … Read more

Research and Development Expenses of Audi

Audi Research and Development Costs How much does Audi spend on research and development? Audi’s Research and development costs touched 3809 million Euros or 4.7 Billion US dollars in 2017. This represented a decline of 600 million Euros over the previous year and it has happened because of increased R&D efficiencies of the brand. In … Read more

Number of employees at Audi

Number of employees at Audi The number of employees at Audi has increased by around 20000 over the last five years. In 2017 the number of employees working forAudi was 91,231. This represented an increase of close to 3000 over the previous year.  Out of these 13672 people were employed in the Research and development … Read more

Audi Vehicles sales

Audi vehicle sales 2000-2017 [table id=50 /] In 2017, Audi produced 1.87 million vehicles and sold around 1.53 million vehicles. the production level of Audi vehicles was around 1.3% fewer than the previous year. The revenue from the sales of Audi vehicles was around 60 Billion Euros. The number of units sold remained nearly same … Read more

SWOT analysis of Audi (Premium car brand) 2016

SWOT Analysis of Audi 2016 (with Infographics) READ A LATEST SWOT ANALYSIS OF AUDI  Presented here is a SWOT analysis of Audi: Compared to most tier two luxury car brands, Audi’s position in the market has ascended rapidly. While the others struggled to gain a market share, Audi surged ahead faster. In key markets globally, it … Read more