Apple VRIO analysis 

VRIO Analysis of Apple Inc Apple is a leading technology brand based in Cupertino, California, United States. Founded by Steve Jobs, the company is known worldwide for its focus upon innovation and its large range of innovative products including Mac, iPhone, and iPad. Over the past several months, the company has experienced very fast growth … Read more

Factors Driving Smartphone Sales Globally

What factors are driving sales of smartphones around the world? The growth of mobile computing has led to higher sales of smartphones around the world. According to Gartner, total sales of smartphones globally are expected to decline in 2019 by 2.5% compared to the previous year. However, its report shows that total sales will still … Read more

Apple SWOT Analysis

INTRODUCTION STRENGTHS WEAKNESSES OPPORTUNITIES THREATS. CONCLUSION SWOT Analysis of Apple Inc. 2019. Company Apple Inc. Industry Computing & Smartphone Industry CEO Tim Cook Founded 1976 Founders Steve Jobs & Steve Wozniak. Headquarters Cupertino, California, United States. Net Revenue $265.6 Billion Net Income $59,531 Million Number of Employees 132,000 Main Markets The United States & China … Read more

Apple Resources and Capabilities

Apple is a leading technology brand founded by Steve Jobs and Steve Wozniak. The company is famous around the globe for its matchless technology and products like Mac and iPhone. However, apart from its highly attractive and popular products, Apple is best known for its great marketing. The company brought several market leading products like … Read more

Apple Revenue from Services

Apple Revenue from Services & Other products 2013-2018 The following table shows the revenue of Apple Inc from services and other products from 2013 to 2018. Sums are in millions. Year/Revenue Services (Millions) Other Products ($Mn) 2018 $39,748 M $17,381 M 2017 $29,980 M $12,863 M 2016 $24,348 M $11,132 M 2015 $19,909 M $10,067 … Read more

Apple Inc Revenue from United States

Apple Revenue from United States Market 2001-2018 The following table shows the revenue of Apple Inc from United States market from 2001-2018. Sums are in millions. Year US Revenue (Millions) 2018 $98,061 M 2017 $84,339 M 2016 $75,667 M 2015 $81,732 M 2014 $68,909 M 2013 $66,197 M 2012 $60,949 M 2011 $41,812 M 2010 … Read more

Apple Sources of Competitive Advantage

Apple Sources of Competitive Advantage   Apple, the leading technology brand and the maker of iPhone and Mac was founded in1976 by Steve Jobs and Steve Wozniak. In 2018, the brand touched a market valuation of 1 Trillion dollars. However, within two years, the market cap of Apple has continued to surge upwards faster. In … Read more

Mac Unit Sales

Unit Sales of Mac 2005-2018 The following table shows the number of Mac units Apple sold each year between 2005 and 2018. The number of units are in thousands. [table id=362 /] Unit sales of Mac in 2018 slid to 18.2 million units from 19.25 million units the previous year. About Mac: Mac is Apple’s … Read more

Ipad Unit Sales

Unit Sales of Ipad 2010-2018 The following table shows the number of Ipads Apple has sold each year between 2010 and 2018. The number of units are in thousands. [table id=361 /] The number of Ipad units that  Apple sold in 2018 slid to 43.54 million units from 43.75 million units the past year. About … Read more

Iphone unit sales

I-phone Unit Sales 2007-2018 The following table shows the number of Iphone units sold each year between 2007-2018. The numbers are in thousands. [table id=360 /] The number of Iphone units sold by Apple in 2018 increased to 217.7 Million units from 216.8 million units in the previous year. About Iphone:- iPhone is Apple’s line … Read more

Apple Social Media Marketing Strategy

A fresh look at social media marketing strategy of Apple All the large brands are using social media to achieve their business and marketing objectives. One social media account has become a multipurpose solution for many branding and marketing related needs. Businesses are using their social media accounts to connect with their customers, run their … Read more

Apple SWOT Analysis 2018

SWOT Analysis of Apple 2018 #INTRODUCTION: Apple is an innovative technology brand that enjoys very high level of popularity globally. It is a major player in the laptop as well as smartphone industry. While the laptop industry saw a slowdown in the recent years, the smartphone industry has kept growing faster. The newest release from … Read more

List of Apple Suppliers

Who are the suppliers of Apple company? Apple has  large & global supply chain that is populated mostly by Asian suppliers. A very large part of its supply chain is located in China and other Asian countries including Japan, Malaysia, Philippines & Taiwan. This is a list of main 200 suppliers of Apple including component … Read more

Strategic Analysis of Apple

Apple Strategic Analysis Apple is well known as  technology giant and an innovative company that  has brought several superhit products to the market including iPod, iPad and Mac. The company has made a strong return in the recent years. While the computing industry has been seeing a decline in the recent years, in 2017 and … Read more

Who are the competitors of Apple

Who are the main competitors of  Apple Inc? Apple is a leading name in the technology industry and the most formidable competitor for technology giants like Microsoft, Google and Amazon. The brand is ruling the business world even after the passing away of Steve Jobs.  With market value around 800 Billion dollars, Apple is at … Read more

Apple’s staff size

Number of Apple Employees 2000-2018 YEAR Apple Employees 2000 8,568 2001 9,603 2002 10,211 2003 10,912 2004 11,695 2005 14,800 2006 17,787 2007 21,600 2008 32,000 2009 34,300 2010 46,600 2011 60,400 2012 72,800 2013 80,300 2014 92,600 2015 110,000 2016 116,000 2017 123,000 2018 132,000 Apple is known as one of the leaders in … Read more

Apple Research and Development Expenses

Research and Development Expenses of Apple 2000 -2018 The following table shows the net income of Apple Inc from 2000 to 2018. The sums are in millions.  Year R&D Expenses ($mn) 2018 $14,236 2017 $11,581 2016 $10,045 2015 $8,067 2014 $6,041 2013 $4,475 2012 $3,381 2011 $2,429 2010 $1,782 2009 $1,333 2008 $1,109 2007 $782 … Read more

Apple I-phone Marketing Mix

Apple I-phone Marketing Mix: All of you must be familiar with the iPhone and its popularity. It is considered to be the most advanced and innovative smartphone and comes loaded with features meant for both personal and professional use. In the first quarter of 2017, Apple’s I-phone has shown some great performance and sold more … Read more

SWOT Analysis of Apple Iphone

Apple I-phone swot analysis   Introduction: [Go to Apple SWOT Analysis 2018] In the first quarter of 2017, Apple sold 78.29 million I-phones, creating revenue of $54.378 billion. Compared to Apple’s performance in the same quarter last year, this is a rise of 5 percent. This performance is exemplary and it shows that I-phone 7 … Read more

Generic and Intensive Growth Strategies of Apple

Apple generic and Intensive Strategies: In the 21st-century business environment, it is not easy to achieve a distinct and differentiated position for any business. Competition has grown intense and to remain a leader, brands must have a distinct competitive advantage. Having just an excellent product or infrastructure is not enough, however, they too can be … Read more

Apple Value Chain Analysis

Apple Value Chain Analysis: It was Michael E Porter of the Harvard Business School who introduced the concept of value chain. The value chain includes the entire range of activities from the beginning to the end involved in bringing the product to the market and the end user. Starting from the raw material till marketing, … Read more

TOWS Matrix for Apple Inc

Apple TOWS analysis A TOWS Matrix can also be understood as an extension of the SWOT matrix. A SWOT matrix helps us identify the strengths, weaknesses, opportunities and threats for a business. However, a TOWS matrix helps with strategy formulation on the basis of the identified factors. It is an analytical tool that helps build … Read more