Dabur India SWOT Analysis and Marketing Mix

Dabur India SWOT Analysis and Marketing Mix

 

Most of us can recall the famous ‘Hajmola Sir’ ad and that of Dabur Chyawanprash. For years, Dabur has remained the hallmark of good health for Indians. Years of marketing and television advertising combined with its brand image made it a familiar Indian name. Dabur, which was founded in 1884 has grown to become one of the foremost names in Ayurveda. It has acquired some other important brands including Fem care pharma during the course. It achieved international expansion through strategic partnerships with key foreign brands. Dabur has continued on its growth spree and is aiming to acquire several more foreign brands to improve its presence there. Acquiring these brands can leverage its growth in the foreign markets since the government regulations are stricter there. Dabur had crossed the billion dollar turnover mark only in 2012.

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Coca Cola SWOT 2016 (Strengths and weaknesses)

COCA COLA SWOT ANALYSIS (2016) with infographics

[READ THE LATEST Coca Cola SWOT 2020]

Coca Cola SWOT (Introduction) – Coca Cola (NYSE:KO), the beverage giant is a global brand with a strong brand image. The iconic Coca Cola logo and its popular drinks are a familiar scene in every part of the world. Despite the heavy competition from Pepsi, it has sustained its position as the leading beverage brand. Its diverse product portfolio and distinct marketing strategy have made it an industry leader. For years, its products have enjoyed high popularity for their unique flavors. However, the recent global financial turmoil and a strengthening dollar affected its profits. Another major challenge facing Coca Cola is  the changing consumers’ preference.  More and more customers are adopting healthier drinks in place of Soda. Coca Cola recently adopted some strategic changes, adding more low calorie products to its portfolio. It seems bullish about the year ahead and is ready to take the challenge. This year, Coca Cola ranks at the 62nd position on the Fortune 500 list, 18 ranks below Pepsico. Its closest rival is at the 44th rank.

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Nike SWOT analysis 2016

A SWOT analysis of Nike

 

-Go to NIKE SWOT ANALYSIS 2018-

(Introduction): Nike, the number 1 sports shoe brand, excels in style and quality. It has continued to amaze the customers with its stylish and athletic designs. Nike is the largest maker of athletic apparel and gear. The year 2015 proved to be quite a profitable year for it. Its sales went up from $27.8 billion to $30.6 billion. The brand was founded in 1964 and renamed Nike in 1973. Its ‘Just Do it’ Slogan and the ‘Swoosh’ logo are a part of its identity and set it apart as a distinct brand. The company has a record of signing best athletes for its endorsements. After a profitable 2015, the brand is bullish about its future growth. Globally, a shift towards athleisure has brought excellent business opportunities for it . This year it rose from 106 to 91 on the fortune 500 list.

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TOYOTA Motors SWOT Analysis (2016)

TOYOTA Motors SWOT Analysis (2016).

CEO: Akio Toyoda

– Number of Employees: 348,000

– Competitors: Ford, Nissan, Hyundai, GMC, Maruti, Chevrolet, Honda, Volkswagen

 Japanese motor giant Toyota was not off to a very god start in 2016.  Faulty airbags and product recalls hurt it deeply. Its US revenues fell during the first half of the year. However, the brand’s spirit is not hurt. Apart from these fluctuations, Toyota has remained strong. It is because of its brand size, global presence and heavy focus on R&D. The brand has gained a unique identity and position in the industry. Toyota Prius’ sales were mainly hit by the falling gas prices. Simultaneously, Tesla motors is set to release its own affordable version of electric cars. This can be expected to increase the competition for Toyota Prius.
The good news is that Toyota is making heavy investments in self-driving technology like some of its rivals. It wants its driverless cars to be on the roads by 2020. So, overall Toyota seems to be in a  mood to aggressively chase the number 1 manufacturer’s position. A SWOT of Toyota reveals a strong brand with an established brand image. Toyota is a strong brand. For years, customers have loved its style and technology. However, there have been small setbacks down the course of time.

Microsoft Corporation SWOT Analysis (2016)

Microsoft SWOT Analysis (2016)

CEO: Satya Nadella

Ranked No: 25 on Fortune 500 list (2016)
Microsoft (NASDAQ:MSFT) performed strongly under the leadership of Bill gates  for years. However, the rise of rivals like Apple and Google shrunk its market share. Still, in some areas Microsoft continues to rule the market. Its recent acquisition of Nokia nearly failed. The performance of Bing and Internet explorer is also not as good as their competitors. Microsoft Office however, is still the most widely used office software as is the Windows OS. Microsoft still has some superhit products in its portfolio. A detailed SWOT analysis of the Microsoft company is presented below: