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Microsoft Corporation SWOT Analysis (2016)

Microsoft SWOT Analysis (2016)

CEO: Satya Nadella

Ranked No: 25 on Fortune 500 list (2016)
Microsoft (NASDAQ:MSFT) performed strongly under the leadership of Bill gates  for years. However, the rise of rivals like Apple and Google shrunk its market share. Still, in some areas Microsoft continues to rule the market. Its recent acquisition of Nokia nearly failed. The performance of Bing and Internet explorer is also not as good as their competitors. Microsoft Office however, is still the most widely used office software as is the Windows OS. Microsoft still has some superhit products in its portfolio. A detailed SWOT analysis of the Microsoft company is presented below: