Legalization of Marijuana

Legalization of Marijuana

Legalizing marijuana can be risky according to many and  still, the number of people supporting its legalization has kept growing. Marijuana has always been a controversial topic. It is because pot smoking despite being a part of the American culture has been associated with drugs and addiction. However, it seems this may be the time for some open talk about it. There are several myths regarding the properties of marijuana and its uses needing to be cleared. The existing marijuana laws affect the young people and people of color disproportionately. Its association with crime and criminal organizations is well known. Marijuana has remained the main source of revenue for several criminal organizations, not just in US but several of its neighboring countries too.

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Automotive Industry PESTEL

A PESTEL Analysis of the automotive/automobile industry

 

The global automobile industry is a multi billion industry with several large brands competing for market share. Since its foundation in the 19th century, this sector has grown to become an important part of the world economy in terms of revenue. Due to the large size of the auto industry, it’s growth and revenue are impacted by several forces. The recent financial crisis had hit this sector really hard. However, since the global recession has passed, the sales of automotives are again back on track. Apart from the manufacturing of vehicles globally, this sector is also involved in the marketing and sales of automotives. During the recent years, the Asian markets have proved highly lucrative for the automotive brands. China has particularly grown to become the world’s largest market for vehicles. In the 21st century technology and  innovation have become the main basis of  differentiation for the vehicle manufacturers. Apart from it, the focus is on fuel efficiency and environment friendliness. The pressure on the industry with regards to pollution control and carbon footprint has gotten high. All the major players are trying to bring more fuel efficient and low emission vehicles to the markets. The sales of electric vehicles that are emission free, is also catching up. Presented below is a PESTEL Analysis of the automotive industry that  shows how the political, economic and other  factors impact this industry.

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Evolution of CVS Caremark as a health brand

CVS Health continues to grow through diversification and acquisitions. (A Brief History)

 

Foundation

CVS health (NYSE: CVS), one of the most outstanding success stories in US healthcare, has seen rapid growth since its foundation. In these 50 years since its foundation, CVS health has achieved enormous presence and reach in US with its 7800 retail stores. Founded in 1964 by Stanley and Sidney Goldstein and Ralph Hoagland, the store was bought by Melville Corporation 5 years later.  The company grew by acquiring other drug store chains and is there in nearly every state. In these 5 decades, CVS has grown at a very fast pace. It has opened its health stores in almost every state.

Particularly, its retail stores have proved to be the drivers of its growth. Today, CVS has become the nation’s biggest operator of health clinics and the largest dispenser of prescription drugs. It is also the second largest pharmacy benefits manager and drug store chain. CVS employs 199,000 employees. Its CEO is Larry J Merlo.   Its 2015 revenue was $153,290 million and profits $5,237 million.  By revenue, it is among the top ten brands in the Fortune 500 list at the seventh position.

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Coca Cola SWOT 2016 (Strengths and weaknesses)

COCA COLA SWOT ANALYSIS (2016) with infographics

[Go to Coca Cola SWOT 2018]

Coca Cola SWOT (Introduction) – Coca Cola (NYSE:KO), the beverage giant is a global brand with a strong brand image. The iconic Coca Cola logo and its popular drinks are a familiar scene in every part of the world. Despite the heavy competition from Pepsi, it has sustained its position as the leading beverage brand. Its diverse product portfolio and distinct marketing strategy have made it an industry leader. For years, its products have enjoyed high popularity for their unique flavors. However, the recent global financial turmoil and a strengthening dollar affected its profits. Another major challenge facing Coca Cola is  the changing consumers’ preference.  More and more customers are adopting healthier drinks in place of Soda. Coca Cola recently adopted some strategic changes, adding more low calorie products to its portfolio. It seems bullish about the year ahead and is ready to take the challenge. This year, Coca Cola ranks at the 62nd position on the Fortune 500 list, 18 ranks below Pepsico. Its closest rival is at the 44th rank.

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Nike SWOT analysis 2016

A SWOT analysis of Nike

 

-Go to NIKE SWOT ANALYSIS 2018-

(Introduction): Nike, the number 1 sports shoe brand, excels in style and quality. It has continued to amaze the customers with its stylish and athletic designs. Nike is the largest maker of athletic apparel and gear. The year 2015 proved to be quite a profitable year for it. Its sales went up from $27.8 billion to $30.6 billion. The brand was founded in 1964 and renamed Nike in 1973. Its ‘Just Do it’ Slogan and the ‘Swoosh’ logo are a part of its identity and set it apart as a distinct brand. The company has a record of signing best athletes for its endorsements. After a profitable 2015, the brand is bullish about its future growth. Globally, a shift towards athleisure has brought excellent business opportunities for it . This year it rose from 106 to 91 on the fortune 500 list.

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What makes Jay Gatsby so special?

Character Analysis of Jay Gatsby

Jay Gatsby is introduced in Fitzgerald’s novel ‘The Great Gatsby’ as a very rich man. His real identity is a mystery for most. The protagonist of Fitzgerald’s novel is unique and has acquired enormous wealth. Gastby is charming, rich and romantic. His life is a dream for even the rich people in West Egg. People think he has come to West Egg to spoil like the other ones around. However, as the story progresses the reality turns out to be different. Gatsby is there to find his lost love. Under his rich avatar, Gatsby is a lover, trying to find his love back. Fitzgerald’s creation is concerned with two things mainly. First is Gatsby’s painful romance and the second is the moral decay of the era.

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