ZARA Sources of Competitive Advantage

ZARA sources of competitive advantage ZARA is now a well know  fast fashion brand with an impressive presence in the international markets. It is the flagship brand of Inditex that also accounts for the largest part of the company’s revenue. ZARA’s popularity is based on several factors but mainly for its focus on quality and … Read moreZARA Sources of Competitive Advantage

Markets with largest number of ZARA stores

The following table shows the markets with the highest number of ZARA stores. Spain, the home market of ZARA is its largest market with the highest number of stores (306), as of 2017. China is the second largest market with 183 stores, followed by France at 127 and Italy at 104. USA had 87 ZARA … Read moreMarkets with largest number of ZARA stores

INDITEX STORES BY BRAND

Number of Inditex Stores by Brand 2007-2017 The following table shows the number of Inditex stores by brand. ZARA is the largest brand in Inditex’s portfolio. It accounts for the largest part of entire revenue of Inditex (around 65%).  In 2017, ZARA’s revenue reached 16.6 Billion dollars rising from 15.4 Billion dollars in 2016. The … Read moreINDITEX STORES BY BRAND

Inditex Revenue by Brand

Inditex Revenue by brand 2007-2017 The following tables show the revenue of Inditex by each brand from 2007-2017. Sums are in million Euros. ZARA is the largest brand in Inditex’s portfolio. It accounts for the largest part of entire revenue of Inditex (around 65%).  In 2017, ZARA’s revenue reached 16.6 Billion dollars rising from 15.4 … Read moreInditex Revenue by Brand

ZARA SWOT ANALYSIS

SWOT ANALYSIS OF ZARA FASHION CONTENTS INTRODUCTION STRENGTHS WEAKNESSES OPPORTUNITIES THREATS CONCLUSION INTRODUCTION :- While Inditex was officially founded in the year 1985, the story of ZARA had begun much earlier. ZARA had started operations long before Inditex was officially established. Its first store had opened in 1975 in A Coruna, Spain. Since then Inditex … Read moreZARA SWOT ANALYSIS

Inditex Marketing Mix

 Inditex Marketing Mix 7P’s INTRODUCTION: Inditex, the leading and largest fashion brand of the world, is the parent company of Zara and based in Spain. Zara is now a well known fast fashion brand. Apart from Zara, the other brands that Inditex owns are Pull & Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and … Read moreInditex Marketing Mix