BUSINESS

Digital Transformation at Walmart: A case study.

Walmart (NYSE: WMT), the largest physical retailer based in the United States, has achieved enormous growth over the years through its EDLP pricing strategy and a customer-friendly brand image. In recent years, the company has focused on digitalization to grow sales and improve customer service. Its e-commerce sales have continued to strengthen worldwide. Physical retailers…

MARKETING MIX

Marketing Mix of Walmart: 7P’s

Walmart Inc Marketing Mix: 7P’s Company Name Walmart Inc. Industry Served  Retail (Physical & E-commerce) Countries served 27 countries under 58 banners. Headquarters Bentonville, Arkansas, United States. Founded July 2, 1962 (1st Walmart Store opened in Rogers, Arkansas) Founder Sam Walton President & CEO Doug McMillon Net Revenue (2019) $514.4 billion Net Income (2019) $7.2…

BUSINESS

Walmart VRIO Analysis

VRIO Analysis of retail brand Walmart: Walmart is the leading retailer of the United States whose main competitive advantage comes from its EDLP strategy. EDLP means everyday lower prices. The retail industry in the United States has grown highly competitive and apart from the e-commerce leader Amazon, physical retail brands including Costco, Target, Best Buy,…

BUSINESS

Walmart Sources of Competitive Advantage

Walmart Sources of Competitive Advantage Introduction: Walmart is the leading retail brand of United States. It has enjoyed enormous growth during the recent years. In 2018, its revenue surged past 500 Billion dollars. The number of Walmart’s stores including both US and international has also grown a lot in the recent years. For years, Walmart…