A Brief look at Vodafone’s Business Strategy

Introduction: Vodafone is a leading international telecommunication brand with operations in 25 countries and global roaming coverage. The company has acquired sharp growth its number of mobile customers in Asia pacific region during the recent years. Vodafone’s growth is a result of consistent focus upon product/services quality, customer service as well as innovation. The headquarters … Read moreA Brief look at Vodafone’s Business Strategy

Pestel Analysis of Vodafone Group

Introduction:- Vodafone is a leading multinational telecommunication player with a strong presence in several leading markets of the world. Headquartered in UK, Vodafone has a large base of fixed broadband and mobile customers in several nations. India is also a leading market of Vodafone mobile services with 223 million customers. The company has operations in … Read morePestel Analysis of Vodafone Group

Marketing Strategy of Vodafone

Vodafone is a leading international telecommunications brand with operations in 25 countries and its services covering several more.  Apart from being a well known telecommunications player, Vodafone is also a leading marketer. The global success of Vodafone can be attributed to a very large extent to its consistent marketing. In the recent years, while it … Read moreMarketing Strategy of Vodafone

Vodafone Marketing Mix

Marketing Mix of Vodafone (Leading Global Telecommunications Player) Vodafone group Plc is among the leading telecommunications companies of the world. It has managed a significant presence in Europe as well as Asia Pacific and Middle East through joint ventures and subsidiaries. The company offers a broad range of communication services for both companies and enterprises. … Read moreVodafone Marketing Mix