Dabur India SWOT Analysis and Marketing Mix

Dabur India SWOT Analysis and Marketing Mix

 

Most of us can recall the famous ‘Hajmola Sir’ ad and that of Dabur Chyawanprash. For years, Dabur has remained the hallmark of good health for Indians. Years of marketing and television advertising combined with its brand image made it a familiar Indian name. Dabur, which was founded in 1884 has grown to become one of the foremost names in Ayurveda. It has acquired some other important brands including Fem care pharma during the course. It achieved international expansion through strategic partnerships with key foreign brands. Dabur has continued on its growth spree and is aiming to acquire several more foreign brands to improve its presence there. Acquiring these brands can leverage its growth in the foreign markets since the government regulations are stricter there. Dabur had crossed the billion dollar turnover mark only in 2012.

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Starbucks SWOT Analysis

A SWOT analysis of Starbucks Corporation 2016 with infographics  Go to STARBUCKS SWOT ANALYSIS 2018 Background: Starbucks (NYSE: SBUX) is the biggest Coffeehouse chain in the world based on its number of operating stores. It had 22,557 stores operating in the year 2015 . Its closest competitor is McCafe with 5044 stores open in 2015. However, Starbucks is not … Read moreStarbucks SWOT Analysis

Nike SWOT analysis 2016

A SWOT analysis of Nike

 

-Go to NIKE SWOT ANALYSIS 2018-

(Introduction): Nike, the number 1 sports shoe brand, excels in style and quality. It has continued to amaze the customers with its stylish and athletic designs. Nike is the largest maker of athletic apparel and gear. The year 2015 proved to be quite a profitable year for it. Its sales went up from $27.8 billion to $30.6 billion. The brand was founded in 1964 and renamed Nike in 1973. Its ‘Just Do it’ Slogan and the ‘Swoosh’ logo are a part of its identity and set it apart as a distinct brand. The company has a record of signing best athletes for its endorsements. After a profitable 2015, the brand is bullish about its future growth. Globally, a shift towards athleisure has brought excellent business opportunities for it . This year it rose from 106 to 91 on the fortune 500 list.

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TOYOTA Motors SWOT Analysis (2016)

TOYOTA Motors SWOT Analysis (2016).

CEO: Akio Toyoda

– Number of Employees: 348,000

– Competitors: Ford, Nissan, Hyundai, GMC, Maruti, Chevrolet, Honda, Volkswagen

 Japanese motor giant Toyota was not off to a very god start in 2016.  Faulty airbags and product recalls hurt it deeply. Its US revenues fell during the first half of the year. However, the brand’s spirit is not hurt. Apart from these fluctuations, Toyota has remained strong. It is because of its brand size, global presence and heavy focus on R&D. The brand has gained a unique identity and position in the industry. Toyota Prius’ sales were mainly hit by the falling gas prices. Simultaneously, Tesla motors is set to release its own affordable version of electric cars. This can be expected to increase the competition for Toyota Prius.
The good news is that Toyota is making heavy investments in self-driving technology like some of its rivals. It wants its driverless cars to be on the roads by 2020. So, overall Toyota seems to be in a  mood to aggressively chase the number 1 manufacturer’s position. A SWOT of Toyota reveals a strong brand with an established brand image. Toyota is a strong brand. For years, customers have loved its style and technology. However, there have been small setbacks down the course of time.

Costco SWOT Analysis

A SWOT Analysis of Costco Wholesale 2016. Background: Costco (NASDAQ: COST) is one of the US’ leading three retailers and the largest membership warehouse chain in the world. The brand is well known for its unconventional business model. The America based wholesale company was founded in the year 1983 by James Sinegal and Jeffery Brotman … Read moreCostco SWOT Analysis

FORD Motors SWOT 2016

A SWOT ANALYSIS of FORD MOTORS 2016   CHECK OUT FORD MOTORS SWOT ANALYSIS 2018 Ford has retained its 9th rank on the Fortune 500 list this year. The business outlook for the brand globally looks great. The motors giant posted its best US sales in 2015 since 2006. Particularly, its F Series trucks proved to be a huge hit … Read moreFORD Motors SWOT 2016

Microsoft Corporation SWOT Analysis (2016)

Microsoft SWOT Analysis (2016)

CEO: Satya Nadella

Ranked No: 25 on Fortune 500 list (2016)
Microsoft (NASDAQ:MSFT) performed strongly under the leadership of Bill gates  for years. However, the rise of rivals like Apple and Google shrunk its market share. Still, in some areas Microsoft continues to rule the market. Its recent acquisition of Nokia nearly failed. The performance of Bing and Internet explorer is also not as good as their competitors. Microsoft Office however, is still the most widely used office software as is the Windows OS. Microsoft still has some superhit products in its portfolio. A detailed SWOT analysis of the Microsoft company is presented below: