Starbucks Stores Worldwide

Starbucks Number of Stores Worldwide 2001- 2017 Starbucks’ entire business is distributed across four reportable segments that  include  1) Americas, which is inclusive of the U.S., Canada, and Latin America; 2) China/Asia Pacific (“CAP”); 3) Europe, Middle East, and Africa (“EMEA”) and 4) Channel Development (Starbucks Annual Report 2017).  Apart from it, the brand has  … Read moreStarbucks Stores Worldwide

Starbucks Marketing and Advertising expenses

Marketing and Advertising costs of Starbucks 2007-2018   Traditionally, Starbucks is known to have relied less on advertising gimmicks for growth. Most of its marketing was based on the brand’s popularity arising from great quality and flavor of its coffee, unmatched customer service and an excellent store environment. These things have always created more than … Read moreStarbucks Marketing and Advertising expenses

Starbucks Net Revenue by Year

Starbucks Net Revenue from 1997 to 2017   [visualizer id=”12021″] The net revenue of Starbucks has continued to rise consistently year on year. Except for a small drop in 2009 over previous year, this rise  has been consistent. It released its financial results for full year 2017 in 2018 February. The revenue for this  fiscal … Read moreStarbucks Net Revenue by Year

Social Media Strategy of Starbucks Coffee

Starbucks Social Media Marketing Strategy Starbucks, with more than 22500 stores globally, is the largest as well as most successful coffeehouse chain in the world. Apart from its premium quality of products, the brand is also known for great customer service. The brand has earned a positive reputation for its ethical and accountable business model … Read moreSocial Media Strategy of Starbucks Coffee

VRIO Analysis of Starbucks Coffee

Starbucks VRIO Analysis Starbucks is a well known name in the world of coffee.  It has more than 22500 stores open globally. The brand has achieved success through years of ethical business and by focusing on customer service and product quality. The main reason behind the success of Starbucks is differentiation. There are three important … Read moreVRIO Analysis of Starbucks Coffee

Starbucks Generic and Intensive Strategies

 Porter’s Generic Strategy – case of Starbucks For any firm to win in the highly competitive environment of the 21st century, it is important to have a source of sustainable competitive advantage.  Only the firms like Apple, Google, Microsoft, Starbucks etc. that have acquired a sustainable competitive advantage have been able to reach the leadership … Read moreStarbucks Generic and Intensive Strategies