Apple Resources and Capabilities

Apple is a leading technology brand founded by Steve Jobs and Steve Wozniak. The company is famous around the globe for its matchless technology and products like Mac and iPhone. However, apart from its highly attractive and popular products, Apple is best known for its great marketing. The company brought several market leading products like … Read moreApple Resources and Capabilities

Nike Resources and Capabilities

Nike resources and Capabilities. Nike is a leading sports shoe and apparel brand. The company has built a strong global presence. It serves its customers through several sales channels including company owned stores and online channels. Nike’s market dominant position in the sports shoe industry is based on several sources of competitive advantage. The company … Read moreNike Resources and Capabilities